My bestie and I decided to have some new ink while we were on vacation in London. HT was easy to…read morework with and got us in on the day and time we requested. They take walk-ins but I'm happy we were able to schedule ahead of time. We were even able to pay our deposit online from the US. Great customer service and a great artist. Marcy was dope!

Tom is an absolute legend. Be sure to ask for Tom Stals to be your artist. We booked our…read moreappointment months ago when we knew we would be here on vacation from America. The three siblings all got matching tattoos. The entire process, from start to finish, was super smooth, and we cannot thank the team here at Hammersmith enough.

Rachel is wonderful, and I'm proud to wear her work. She is meticulous and considers how the tattoo…read morewill move with the body in order to ensure best results. Her studio is clean, and you get to see the fresh needles come right out of the package. Her awards and certifications are prominently displayed. This is easily the best tattoo experience I've ever had. Five stars doesn't seem like enough. Thanks for making time for me, Rachel!

From the owner: We are a friendly, professional studio just a few minutes' walk from Paddington stationread more

Amazing experience. I went in to get 3 vertical cartilage piercings but I did not have the right…read moreanatomy to get 3. The piercer was super helpful in helping me decide where to place the 3rd piercing. They talked me through the process and the result was amazing! The piercer was super knowledgeable and I very much appreciated the advice on what piercings to get based on my ear anatomy. The studio itself was very cute and had gorgeous art on the walls.

Awesome tattoo shop. Fair prices for outstanding work. Only 4 stars because her tattoo artist was…read morehad only been tattooing for a year and scarred her when she got her tattoo as well. Thank you again. :-)

I just got my first tattoo here, actually 4 of us got our first and the other 2 in the party had…read morealready had tattoos. We were very impressed with the professionalism of the staff, the cleanliness of the facility, and the attention to hygiene for the process. We didn't have appointments but the staff worked with us to get us all in together. Guy was our tattoo artist and not only was he a brilliant artist but he was so good to chat with each of us to ease our anxiety and make it a fun experience. We LOVE our tattoos! This is a great place whose owner is world renown. I would definitely return if in London again.

The tattooist named Jessica told me, that the picture I sent her was the same as what she tattooed…read moreon me. She finished the work in less than 3 hours and wanted to extort me £500. When I told her I needed to repair the tattoo, she said there was no problem with the tattoo. When I asked her how much it cost every hour, she gave me back £100 and walked away, then blocked my Instagram. I want to tell you that your career won't go long after you have done something wrong. She didn't say a word to me during the tattooing, didn't ask me any questions, was very indifferent, and forced me to admit that this was the pattern I wanted to tattoo. My three-year-old niece can do better than you. Even if she blocked me, the chat history is still there. And after my friend posted a negative review she decided to unblock me. But I have proof she blocked me. She is very unprofessional and rude.

The staff is really lovely here. The shop uses titanium flatbacks and barbells which is exactly…read morewhat you want for your initial piercing. Prices are about the same as anywhere. It's pretty clean and tidy and I haven't had any trouble with my piercings here.

My obsession with piercings led me here on an impulsive birthday "treat yo self" and that's exactly…read morewhat I did. This place is always busy, always jam packed with people. The place in itself is pretty small. When you walk in, the left side is customer service and a not to private tattoo booth. On the right is where you can buy anything medicinal use related products. The back side is where they do the piercings. The lady who I met at the front seemed like shes worked there so long she's not even fazed by people coming into the shop. She was nice but her vibe was kinda meh. Made me feel kinda down honestly. Or maybe that was just her face. I don't know. The lady who did my piercings on the other hand, was absolutely amazing!! She was super friendly, knowledgeable and quite informative. She walked me through the whole process before looking at my ears and realizing I already had so many piercings. She opened up the new instruments in front of my face so I knew they were following protocol. She marked me off and two holes were punched. I came out very content with the job and a month later, they look amazing.

Botched tragus piercing due to improper jewelry used…read more I got my tragus pierced pierced here as I've had other piercings done here previously. I've always felt it was a reputable studio and was pleased with the service. However, this experience has been traumatic and frankly awful. I chose my bar (a plain titanium silver bar) and was taken to get the piercing done. It was really quick and not painful - I was given care instructions. However within 48 hours, the pain was too much (my whole jaw was aching and the side of my face was swollen) and my tragus ballooned up to the point that yesterday evening I noticed that I couldn't feel the 'back' of my earring anymore. I realised that it must have embedded; perhaps the bar was too short? and I had no alternative but to remove the piercing. Well... turns out that was rather a horrible ordeal because I pulled out the bar from front to back - no doubt causing trauma to my piercing. I was horrified to see that the bar did not have a typical flat backing - instead it had a tiny diamond jewel. I contacted the studio immediately on facebook and told them what happened and that I thought the wrong type of jewelry was used. They apologised a bit, the owner of the studio even said "yes looking from the pictures I agree with you" (i have attached a photo of the bar they used, alongside a hideous photo of my ear skin growing over the tragus piercing from the back). The owner, Barbara was apologetic and keen to resolve the issue, which I appreciate. However, I went to the shop this evening, and the piercer didn't apologise. Not even once. She was adamant that it was the correct type of jewelry and safe to use. 1. I did not pay or choose a diamond jewel bar. They also use externally threaded jewelry, which is an AVOID anyway. 2. the diamond side was inside my ear, and therefore far too small to be used. It was basically asking to get embedded at this point. The 'head piercer' who botched my ear offered to put in a new bar, but I took it home and said I would do it myself as I don't trust them. They condescendingly said I wouldn't be able to get it in by myself (which I did in fact manage). I did receive a full refund, but frankly the fact they didn't even acknowledge any wrong doing is upsetting to me. I've had many piercings before (body and ears) and had no issues with healing them. Unfortunately I would not recommend them for piercings and they've sadly lost a customer. I can't comment on the tattoo experience here, it's probably better - and management is OK. Just need better customer care from the piercing team and also better training standards.

Walked in for a septum & a rook piercing. The person (whose name I've forgotten, sorry!) working…read morethe front was so sweet & helpful, as was Demetrio, the piercer. I mistakenly said I wanted a tragus at first & he was so nice when it came to helping me figure out what it was I actually wanted. He also worked with my crooked nose to get the septum piercing as straight as possible! The actual piercings went very smoothly. Really friendly atmosphere & very clean. Would 100% recommend!!

Got my first and second big tattoo here, was easy to get an appointment. Gino was fantastic and…read moremade the process calming and as pain free as possible. All my designs are custom done.

I did a lot of research before deciding on this shop. A LOT…read more Mind, this was not my first tattoo. Not even my second. This was my fourth - it just happened to be my first tattoo done by someone other than my regular US guy, Guf. But I knew that if I was getting a tattoo on this trip, it was going to have to be done in London, for the meaning of it all. As I say, I did a lot of research. I corresponded with several shops via e-mail, since we weren't in the UK at the time. The tattoos that we wanted were fairly simple - a band logo, all black, and nothing special or crazy to be done with them. I even sent the shops jpeg copies of the image we wanted, just so they knew. We decided on Diamond Jacks for a few reasons, and planned our one Saturday in London around being at the shop right when they opened, and staying for as long as it'd take to do two small-ish tattoos. We showed up right at 11 am, but the shop was closed up tight. Undeterred, we did a couple quick laps around the neighborhood (kind of sketchy, if you're easily scared off), and the next time we stopped by, the door was open. Up the stairs we went to talk with the first person we came into contact with. We discussed everything we wanted, and he said he could have someone do it that day, but that he had an appointment already. They had us sit down to fill out some paperwork, and I handed over a high quality hard copy of the image in question. Not long afterwards, they came to get us. We were taken upstairs to have our tattoos done at the same-ish time - and I think they were brothers. We never got their names, which kind of annoys me (they didn't introduce themselves, and I didn't think to ask till it was too late), but they were quick and efficient. My version is on my forearm, and is quite small, compared to my husbands (which is on his calf). They went through the whole speech about care and placement and all that, and my guy seemed a bit shocked when I told him that this is my fourth tattoo. I think he may have thought I was fibbing, but I was more than willing to bust out two of the three, at least, to prove it to him. At any rate, he quickly placed the stencil and got me set up, and before I knew it, he was going to town with the needle. It was quick and painless - for both of us - and we were in and out before the hour was up. It was kind of pricey for two small-ish tattoos, but I can't begrudge them that. Overall I'm happy with my tattoo. It looks how I want it to look, and it's not nearly as in-your-face as I was afraid it'd be (all my other tattoos are bright and colorful and cheery, whereas this one is all black). I'm glad we went, and I'm glad we have this permanent reminder of our epic European vacation.

Got a septum piercing and earrings and they were really gentle and professional making it a quick…read moreand easy experience. 6 days later one of the balls came off when I was working and the septum fell out while sleeping. Came back following day and they immediately put a new one in for me. Wonderful people 10/10 would recommend coming here for tattoo and piercings needs!

Got my first tattoo here with a friend and had an amazing experience. After finding Charles on…read moreInsta, we walked in on a Saturday and he apologized about the 20 minute wait time. He was super hospitable, giving great feedback on my tattoo idea and making sure he found the right spot to ink. Great customer service and my tattoo turned out beautifully. Highly, highly recommend!

This is got to be one of the best tattoo / piercing shops I've ever stepped into. Roni is the…read moreperson that did my piercings I really enjoyed the service and our company was great very non judgemental. I've had tattoos in the past and have had piercings in the past but they really know what they're doing here I still have my piercing after almost a year.

I've never written a Yelp review before, but after my experience today I just had to!…read more I went to the other location in Leicester Square because the Charing Cross one is tattoo-only. I went tonight without an appointment. I was extremely nervous going into the shop, as I hate needles and I've only had my ears pierced once before, but as soon as I met Roni (who has the most interesting collection of facial tattoos and piercings, and his eyeballs are tattooed black! whew!) I instantly felt better. Roni made the whole process quick and (practically) painless. My wait time was around 20 minutes tops, and it cost £25 for my nose piercing. The atmosphere of the shop was busy busy busy, with loud upbeat music playing and a tattoo machine buzz in the background. After waiting, Roni took me to the back and was calm the whole time, asking me about myself and talking about life in London. It definitely helped relax me, and for that I'm grateful. He was very patient and gave me time to decide exactly where I wanted the stud to be. Everything was clean and sterile. I was done within 10 minutes - Roni really knows his stuff (I think he said he's been in the business for a decade or so?). I would definitely come back here for any other piercings/tattoos.

worst service, closed way before close time and it has caused distress to me being that I travelled…read moreall the way down here

If I could give this shop 6 stars, I would! They took me as…read morea walk in, even though they were incredibly busy. They engaged in lively conversation and by the end, I felt like we were old friends. Not only that, but the art was exactly as I asked, which is of course most important when looking for studios. May have been off the beaten path, but I am so glad this is the shop I went to, I will always remember the two Italians I spoke with while getting my London tattoo.