We stopped in at this store on a whim. It was buzzing with people. There were many options in the…read moredisplays and prepackaged offerings on the shelving across the displays. We got a little box, filled it with the chocolates we chose, and off we went to try them. We weren't really impressed. The apple one pretty but really sweet. Gingerbread was ok. Coffee was the favorite as it tasted like a latte and didn't kill you with sugar. There were no chili or other spicy chocolates offered, which was something we enjoy. Imagine our surprise when The Chocolate Line came up as the number one store in every review I read. Due to this we returned to try other items in case we missed what made them so popular. Nothing was memorable. We actually preferred items from 2 other local shops listed in the top reviews. We're not certain if we selected the wrong options or if we have pedantic chocolate taste buds.

With all the chocolate shops in Bruges, I think Chocolate Line is my favorite. Not only does it…read morehave beautiful chocolates, it has some of the most creative flavors, including savory ones: * Apple with fresh cut grass * Cilantro and mint * Chocolate and bacon * Granny Smith apple caramel * Raspberry cheesecake It is delicious (and kind of trippy) trying the assorted flavors because I was not sure if I was sampling a meal or eating a chocolate.

From the owner: Tout chocolat Les vrais amateurs de chocolat vont apprécier ce magasin. Qu'il soit amer, doux, à la…read morechicorée ou au praliné, tous les chocolats sont fait maison.

Very delicious chocolate. the designs are from basic to whimsical. can't go wrong in purchasing…read morechocolate souvenirs here!!

Incredibly delicious! This chocolaterie shined brightly in the sea of chocolate shops near and…read morearound Grote Markt. We couldn't resist it on our way back to our tour meeting point. Our stop here was the best decision ever. We were greeted immediately by a man who I believe is the owner. He was very kind in assisting us with our selections. Everything looked so tempting. He explained that we could create our own box, or select a pre-made box of their popular chocolates. He gave us the number of chocolates by size of box and collector tin. We ended up purchasing the Ypres Salient souvenir tin filled with the most beautiful & decadent Belgian pralines. I've only been able to try the red poppy praline since our return. It was too beautiful to resist it. I detected a little Baileys in the filling. It was amazing! I can't wait to try the rest of the 29 pieces. The store is beautifully decorated just like their chocolates. The service was great! We were also given a seashell chocolate sample as a little teaser which was unexpected. It was a wonderful treat after having a fantastic lunch at a restaurant nearby. Don't miss this experience when visiting the In Flanders Field Museum.

Another review said, "This shop is no different." I respectfully disagree. Peter DeGroote is…read moreabsolutely the best chocolate shop I have ever experienced in many trips to Brussels, Paris, New York City, and even Berkeley and San Francisco, California. First the Chocolate. It is rich, and the varieties are extraordinary. I particularly loved the ginger dark Chocolate with tiny chunks of real fresh ginger. The chocolate truffles are all masterpieces, each with a unique personality that are showcases for Peter DeGroote's artisanal craftsmanship and impeccable tastes. The location is perfect with the Cloth Hall just across the square. Emerging from this shop, with a box of his chocolates, after seeing the affable, handsome Peter DeGroote and his gorgeous wife working together happily and industriously, one feels like they are at the apogee of western civilization.

macaroons are a french delicacy that i never appreciated until my H~ parents took me Guillaume's…read more =9 i had previously considered them artificial sweets...until i had the authentic french creations! THAT started my fascination! hence the 5 stars (slight soft spot!) Guillaume's specialty is a divinely limited selection that rotates every month....everything from the delicate sweetness of lychee to classic raspberry cream~ be sure to pop by~ the people there are extremely friendly! [even if you don't speak french^^]

Was initially only passing by in the area, but got drawn into this Chocolatier by what was on…read moredisplay - simply, the variety and decoration of the chocolates showed skill and design, some of which seemed even excessively. As a chocolate lover, it would have been difficult to resist the lure. Looking in the store, they had some very nice chocolates, some of which seemed to have extremely high cocoa content - from what I remember, up to 90% or thereabouts (not my type of thing, but some people like it bitter). I would say that if you like chocolate but do not want to end up shelling out and buying loads, avoid this place!

The sit down area staff was friendly and attentive and accommodating. I ordered an ice coffee/latte…read more(or as close as the shop could get to one) and it was okay at best. It was surprisingly sweet despite not asking for sweetener. Honestly the best part was the AC since it was 90F (32C) that day. Great little shop to escape a hot day and grab some chocolates.

I would have liked to have purchased items from Dumon but the shop was quite small, so when a group…read moreof several tourists planted themselves in front of the door it was awkward to have to edge my way inside. I quickly chose a couple pre bagged candies and intended on buying a few chocolates as well but the tourists were still planted in front of the door, constantly changing their mind, asking for additional things, getting confused, asking more questions, wanting additional things, then getting confused again. I waited quite a bit for them and when they decided to add in more items (which they were confused about again) I finally called it and put everything back, having to edge around them again to push my way out. I'd like to see Duman add in a second associate for the back counter, ask customers to keep the doorway clear, and if the guest is unsure of what they want and there's a line, move on to the next customer and give them time to think about it. In all in, with the current shop setup I don't think I'll be back.

Very friendly staff, easy access in a fun pedestrian street, exquisite chocolates and pastries,…read moreadequate coffee, plus now what appears to be an adventure into sandwiches and salads, I think this is becoming a destination. Which is to say, every spring that I'm in town, I visit on every free day!

Another good chocolaterie in Lille, but what sets Chocolat Passion apart is that they offer…read morechocolate truffles with regional flavors, like ones with crunchy chunks of speculos biscuits, or regional liquors. It definitely gives you some flemish flavor, making it a unique choice among the many chocolateries in the city.

From the owner: Haut-chocolat Comme la Haute-couture ce chocolatier vend ses chocolats par collection. Les noms de…read moreces collections : Saveurs du Terroir, La réserve de Bacchus, Saveurs Orientales, Escales Gourmandes... Découvrez alors le chocolat au Riesling, au Raki, à la bergamote, autant de saveurs que les gourmands apprécient.

Fantastic service and delicious chocolates!…read more A beautiful shop with helpful owners who know a lot about the city!