I adore this store! It is located one street over from Main, on busy North Ave, sandwiched between…read morethe Diner and a dance studio. It opened in the summer and has been quite a hit. A big, thoughtfully decorated window invites one in where you will find a divine collection of childrens' clothing, accessories, books, toys and other items bound to delight any youngster. The selection is good without being overwhelming and while more pricey than, say, Walmart or similar stores, I think you get excellent value for what you are getting. Some of the lines they carry come from England and are just adorable. And it isn't just for girls - I have got things for my now almost 2 year old nephew which were original and charming. In the back by the check out area, there is a display of some lovely jewelry, bags, and other pretty things for Mom or Grandma too. Or in my case, Auntie! I got two beautiful necklaces and some earrings on my first visit. The owner and her mother run it together and both are just delightful. I've had some excellent conversations there while checking out. Young mothers with babies are often to be found there and it is a warm and welcoming place. They often have sales and weather permitting a table of interesting items outside. Whether you are shopping for a new baby or a five year old, you will find something here that is unique, well made and just what you didn't know you were looking for. Check it out! You will be very glad you did.

From the owner: The Merry Lion is a lifestyle boutique with curated items for women + children!read more

This place has such cute stuff always at an extremely reasonable price. The staff is super nice and…read morehelpful. As a first time mom I'm always looking for advice and they are fabulous. I love the back corner the clearance deals are great and so fun to browse through!

Ok so the family was going to Salem for the weekend and we didn't have anything to do so I saw this…read moreonline so I decided to try it. A couple things: -There are rare dates where the Good Witch would actually be in the store, so we didn't get to see her in person. -The staff are really nice, and they keep magic going. -Things in the shop are kind expensive, but you probably get to take home something anyways with the appointment. -The store is unbelievably pink, and we loved it that way! -Tip: Try the stuff a stuffed animal sort of class, you'll never forget it! -This store is for all ages! No one will judge you if they see you in there. This store is glamourous and I would definitely recommend it to everyone. I know I listed a couple flaws, but overall, it was a super fun experience!

Such a sweet shop with so many cute items for lovely little witches :) The staff were super…read morefriendly and helpful!

Parents live close by so we always stop in when we are around that way. Daughter loves having a fun…read moretime with all the play area toys. Always nice and friendly as well. Great pieces can always be found.

I have been going to this place for a few years now, to sell and shop. I usually can find what I'm…read morelooking for and more.

I have an incredibly picky almost 5 YO princess granddaughter, so took her shopping here & it was a…read moregreat experience. She was attracted to many things and they helped us pick out a unique, practical, & princess worthy dress. Good value for quality.

I will Usually go in there to buy baby gifts.Their clothing is unique. The last time I went in…read moretheir I found something on the clearance rack(bonus! That never happens!). When I went to the register the woman rolled up the outfit and stuck it in a tiny bag. I think the bag was meant for socks honestly. When she handed it to me I asked about the tissue and ribbon they usually wrap it with, the women stated oh this item is on sale we don't wrap it!!!! Really? Crossing that store off my list!

Oh my! Still proves to be my favorite go to store when I come to Marblehead It was so great that I…read moreended up frequenting it twice while on my visit! I got the most amazing things from two long dresses, pants, jeans, shirts and sexy tops! There items are so on trend and I love them! Don't be afraid of trying on things that perhaps you wouldn't normally try on, because they usually look better on than on the hanger. I live in a warm weather climate so a lot of the items just don't work for me! There wee some items I liked which they could have ordered for me, but I really hate to pay shipping fees. So I skipped those items. However, it really is so so fabulous all around! You can order online as well if you wish. They also offer rose, water etc if you wish. Since I've been here, they changed things around a little, their dressing rooms are in the front and in the back is more of a storage space (where the dressing room used to be).

I'm a resident of MHD and someone who works in customer service. I have shopped here before and not…read morefelt particularly welcome by any staff members. Had a very horrible customer service experience due to the condescending/judgmental employee who "helped" me when I visited. She recommended the shop's shapewear to me when she saw me going to try a fancy long dress on "if I needed it..." I asked if she had said dress in a larger size and she flatly said "no..." and offered me a totally different sweater dress, probably because it looked large enough for me. Bobbles has *some* cute stuff but it's only sizes S,M,L and they all run pretty small. Simply put, all of their stuff you could find dupes of on shein or cider or the tiktok shop for much cheaper and with a far greater size variety. Not only that, you wouldn't have to deal with the horrific attitudes of the people that work there. Would not recommend if you're anything above a size small. If you're a size large like me, you're considered plus size to them. I was made to feel out of place and too big to shop at a place I've gone to for years. I've been here a bunch previously, like I said, but I will not be returning ever again. I suggest the Sistas consignment store because they're super nice and have a variety of sizes. Happy shopping!

The Coven had an amazing collection of goth themed clothing, accessories, and memorabilia. The…read moremerchandise was well arranged and set up with a perfect customer flow and enough space maneuver the merchandise. The staff were kind and very outgoing. The prices were at fair market values and the selection of awesomeness is AMAZING!

Let me say, as a big guy, nobody ever has cool hoodies in 4 or 5xl. So when I saw I could get a…read morewell made, and cool 5xl hoodie, I was willing to pay any price, but it was really reasonable. I love my bury me in Salem hoodie, it's comfy and amazing. Thank you for caring about the big people.

This is absolutely 0 stars! DO NOT consign with them! It's a scam! If you plan on consigning with…read morethem do not expect to get paid! Oh and good luck being able to actually speak to an actual person. The entire event an absolute joke!

TLDR: DO NOT CONSIGN HERE…read more As a buyer - if you can get the fact that they're ripping off consignors off your mind, then go enjoy some cheap stuff. As a consignor - I'm chalking up my losses to lessons learned. The information on the site is in small print and all over the site, so I missed some of it in my excitement to make some money to buy the next size up for my kids. I paid $12 to be a consignor. Getting things ready and inventorying took a good amount of time. Then I took the stuff over there and it took much longer than I thought because the line was long (even though I signed up for an appointment). My kids were melting down the whole time. When it was finally my turn, I found out that I needed to put everything on hangers (I thought they would provide those). So I had to take my stuff back with me, find time the next day to buy kids hangers, spent $7.50 on hangers, and bring them back. Mind you I live 25 minutes away. When I started to see updates on the site that I sold some things I got excited...but it was then that I realized that they would be taking 50% of the profit! I started to pray I didn't sell anything else so I could get my stuff back and not have to sell it all at a pittance!!!! It doesn't make sense - they use volunteer labor, why would they take 50% of earnings?? On Sunday, I went to pick up the things and discover that I had to walk around the arena scouring the racks for my stuff! To make matters worse, the sale was supposed to have ended at 3pm, but they were allowing people to still buy things, so when I couldn't find items, I had no way of knowing if they were just in someone's bag about to be purchased. Since the app isn't updated in real time, a day later I'm still on pins and needles to find out if my designer items were purchased (for half what I thought I was getting for them) or stolen! Big picture, I made three trips, gave up time, energy and at least 11 items and made $30. I would NEVER consign there again. Shame on the person who profits off the backs of well meaning moms trying to be frugal!!!

I've been wanting to check this place out and finally got a chance to. The woman working there was…read moreso friendly and beautiful and welcoming, my 6 year old daughter Luna didn't want to leave her alone ‍. I loved the store layout and how all the merch was displayed. I found a cute top and Luna found a treasure chest near the fitting rooms--everything in there was only $5-inside I found a cute belt, another top and a teal beanie that Luna loved so 4 pcs for $40! I wanted to look around more, but my child was in dire need of a nap lol. I highly recommend checking this place out, they have very unique high-end pieces for very reasonable prices. Can't wait to go back alone lol. They also carry men's stuff too!

This place is a consignment shop that closed up without notifying any of its clients. They still…read morehave unsold items of mine and a check that has bounced. The owner Tachou has lied about returning my items and replacing my check. I'm sure there are more clients as frustrated as I am. I would give 0 if I could.