To assist in achieving my goals, I selected the three-session Ideation Tank package within the Creative Consulting service.
I am a new business owner in the early stages of setting up a product-based fashion company. Mika was extremely helpful in helping me organize my thoughts and providing invaluable information. This information probably saved me thousands of dollars in the long run!
Although she doesn't have as much prior experience in the fashion industry, she took the time to listen and quickly learned some key points about my industry. She was able to translate her previous knowledge within various other industries and apply them to my immediate business needs.
In our first session, she helped me figure out a timeline to move forward quickly and efficiently. We worked on my business plan and mission statement to make it clear and concise. Mika is a wiz when it comes to wording and editing. She is definitely someone you want on your team when trying to make sure that your branding is consistent and will capture your target customer.
For the second session, we focused on narrowing down the number of options for collection development with data, feedback, and perspective. Mika helped me make the best decision for my brand identity and target customer. We were able to narrow down the sketches from 12 to 4. Narrowing the sketches allowed me to move forward into the sample-making stage of production with my manufacturer. The decided looks will help me to have a cohesive launch collection while also staying true to my brand aesthetic.
Our third session primarily focused on the budget. During the start-up period, having your accounts in order is crucial. We were able to lay out a budget and allocate costs to make sure that funding was going to the essential parts of the business. Establishing a budget has helped me bypass problems that most new business owners encounter. I saved money and focused my efforts on sample making and construction/fit, which are very important for a successful fashion brand.
Overall, I thoroughly enjoyed working with Mika. It was easy to articulate my visions and goals for the business. She was friendly and made the sessions feel personal like we've been working together for years. I admire her dedication to learning, and she even went above and beyond and learned the industry lingo so she could integrate it into our sessions. I can't wait to launch! Thank you for all your help! read more
