Specialties
Our customer base includes construction companies, ground keeping crews, municipalities, non-profits, farms large and small, and homeowners. We hold true to our roots in being a source of high quality and capable machinery for personal hobby farms to large scale operations with both sales and service. Kubota, Gehl, H & S, & Brillion are some of the AG lines we carry. We offer lawn mowers, snow blowers, and compact tractors made by Ariens, Cub Cadet, Yanmar, & Kubota. We also offer skid steers, track loaders, mini excavators, utility vehicles and tractors by Gehl & Kubota. Lastly, we are an Echo & DeWalt dealer offering hand held gas and battery powered equipment.
In an effort to deepen our product line and grow our services, we opened a second location in August of 2023. Both outlets of the company operate under the name Lochen Equipment with an online store, which is mowtown.com.
History
Established in 1899.
Lochen Equipment was started in 1899 in the small town of Newburg, WI, by the Lochen brothers. Their mission was to sell high quality equipment at an affordable price to farmers with a job to do. We carry on that mission today, though with an expanded scope of the job to be done.
Meet the Business Owner: Michael L.
Lochen Equipment was founded in 1899 in the small town of Newburg, WI, by the Lochen brothers, who aimed to provide high-quality, affordable equipment to help farmers effectively carry out their work. Now, after over 100 years of service, Lochen Equipment remains a proud family-owned business, thriving through four generations.
At the forefront of this legacy is Michael Lochen, who took over the business in 2018. Michael embodies the family values that have been passed down through generations, believing wholeheartedly in treating every customer like family. His commitment to ensuring the highest level of customer satisfaction continues the tradition that has defined Lochen Equipment for more than a century. Under his leadership, the company not only honors its rich heritage but also adapts to the evolving needs of its community.