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    London Bride UK

    4.3 (7 reviews)
    ModerateBridal
    Closed 10:00 am - 5:00 pm

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    Golden Sash Bridal

    Golden Sash Bridal

    5.0(1 review)
    4.3 miFulham

    Having gone to over half a dozen bridal shops all over London, I found this little gem in Fulham…read more The shop was clean and fresh and the staff were so very friendly. After going to really snobby, stuffy and high pressured shops that did not care about my budget or what I really wanted, I cannot say enough good things about this shop. My whole experience was delightful and memorable from start to finish. When I came for my first visit, the girls were really attentive and took time to get to know me. They really took the time to hear my wedding vision. They didn't make me feel pressured to pick and buy a dress, in fact they helped me find that perfect wedding dress. It was in the upcoming season and had to return 6 a few months later. They were very good with staying in touch and letting me know when the new line arrived. When I finally returned to try the new season, the girls were again, amazing in their service. They helped me realise my vision by customising part of my dress that made it perfectly my own. They always made me feel like I was the most important customer and even with my bridesmaids, the staff shared in our wedding fun. Despite all the tweaks and customising, my dress remained within budget. The shop was really good and helped me meet my budget and creating my perfect dress. They were also very good at fitting my appointments around my hectic schedule. They paid attention to every detail and it showed it the quality of my custom pieces and alterations. I highly recommend this shop for the best wedding dress shopping experience. I have left not just as a thoroughly satisfied customer, but I have left feeling like I've made some new friends in these lovely ladies.

    From the owner: Bridal Dresses Evening Dressesread more

    Photos
    Golden Sash Bridal
    Golden Sash Bridal
    Golden Sash Bridal

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    Morgan Davies Bridal

    Morgan Davies Bridal

    3.0(8 reviews)
    2.5 miClerkenwell
    ££

    This bridal shop is as pretty as the dresses - beautiful dark wood floors, expose brick, and loads…read moreof natural light. I first visited Morgan Davies when located up on Cross Street and from that first experience with my best friends, knew that the kind service and modern dress selection would bring me back when it was time for me to enter the wedding dress process. With mom in town, it was time. Morgan Davies was of course the first place I made an appointment. And it was... nice. The new shop is stunning with lush fitting rooms, but where as other bridal shops immediately exude warmth, this one seemed much more "in-and-out" orientated rather than relationship building. Now in fairness, I know I'm not going to marry my wedding dress consultant, but it's a pretty big decision and it's nice to find someone who really wants you to be happy! I walked in, picked five dresses, tried them on, walked out. I don't know... maybe that's how some people like to do it, but in other shops I really enjoyed getting dress suggestions from the consultant, having her fluff over my hair, shoes and accessories and really get in there with the pins and needles for some mock-fittings. And if I remember correctly, this is the exact experience I had at the previous Morgan Davies location. Meh... maybe I just came on an off day?

    Hi there, After…read morereading great reviews and have them recommended i decided to go to Morgan Davis bridal. This turned out to be the biggest wedding mistake i could ever make!!! Annalize is the most unprofessional, incompetent rude manager i (and my now husband) have dealt with! I will tell my story here, its a bit long, though i will try and cut to the point When i first went into the shop to try a specific dress i found she was nice and polite. I tried the dress decided straight away that it was the 'right one". She measured me and i made sure to question carefully about the size i needed and also question if the dress would be comfortable as we were getting married in Italy. She said she knew what she as doing and the dress would be arriving in 2 months (it was 3 months before our wedding in June). The dress arrived, i went to my first fitting... The dress was too small!!! -It couldn't close on my back and They claimed i had gained 2 inches on my bust and lost 2 inches on my hips... (simply impossible, also as i have a personal trainer so i actually have all my measurements and weight on file incl the weekly updates at the time up to the wedding)... As you can imagine the stress was horrible, 4 weeks before the wedding and no dress. As i was very stressed out i involved my at the time fiancé, the owner Samantha went on the phone with me, she never said a simply sorry, but did promise they would fix the dress if i wanted. My fiancé also went on the phone with Samantha (to him she did say sorry and that they made a horrible mistake) she promised they would work around the clock if i would want the dress still...We decided to go with the dress... The new dress arrived a week before i had to leave for my wedding and this time they ordered it way too big, which meant the alterations were extensive. Annalize was at work this time and started out with asking me to try the sample while saying;" if you remember the sample as almost perfect to you" I corrected her "that it was way too little over the bust on the back" (which i till to date have pics of) . They started pinning me up for the alterations, i again questioned the size of the dress as it looked completely out of shape on me, but they said it would be no problem. Last fitting the day before i had to leave, as you can imagine I was VERY nervous....Which turned out to be valid.... The dress AGAIN didn't fit, i looked nothing less than HORRIBLE in it, it was out of shape, clearly a wrong size and i couldn't lift my arms - yes you read correct! Annalize and her assistant were trying to pin it up further for alterations and at this stage i was at breaking point. We were doing "damage control" on my wedding dress. I tried to say this as well as point out i couldn't lift my arms to Annalize, who in a rude tone told me she thought the dress looked great and why would i need to lift my arms anyways etc etc. After this i tried to stay calm and just asked them to get me out of the dress, Annalize asked me if i wanted to settle the rest of the balance (i had paid half upfront) as she would like that done, i found that very surprising as i was 24 hours away from departure and still did not have a wedding dress. So i informed she would hear from my fiancé (as i was about to cry i didn't feel i could deal with it). My fiancé went on the phone with Annalize, questioning how we could settle a balance on a dress not delivered. Firstly she hung up on him. He called up again and this time he raised his voice while also expressing frustration that he should have to raise his voice. She was blatantly rude and basically just asked for the balance. My fiancé said; 'fine i have no problem paying you now, if the dress is ready on time as agreed in the condition it should be..." Annalize got quiet and all she said was: "please give me your card details and i will refund you your money...." A minute after we received a rude email from her about how she saw this case closed and money was transfered back to us. Still no simple "sorry" and i had NO WEDDING dress 24 hours before departing for my wedding!! I have never in my life felt so badly treated nor have had to deal with such incompetence. Morgan Davis Bridal - and particularly Annalize - have no clue or respect for the fact that they are dealing with peoples wedding and a once in a lifetime experience. To get closure I'm writing this review. I won't lie, i honestly did consider if i should involve a lawyer, because someone should cover the damages of the bride not having a dress! So my advise is to tay far far far away from Morgan Davis Bridal!

    London Bride Couture

    London Bride Couture

    3.3(3 reviews)
    1.8 miPimlico
    £££

    Snotty salespeople and poor alterations work. Avoid this store unless you want your dress fittings…read moreto be full of misery and insults. The second I bought my dress, they became regularly condescending and rude, for no evident reason. While the owner sold me on the promise that the dress would be fitted to flatter my body shape, as soon as she'd ordered the dress (a size too big), she and her seamstress stubbornly refused to take the in dress as I asked, even though there was obviously extra material around my stomach and hips. I almost got the feeling that they enjoy being rude, as they are just naturally conceited people? Otherwise, I can't imagine how it benefits them to be so exceptionally unpleasant. Finally, I took the dress away from the shop to a proper alterations boutique. In FIVE MINUTES, the new seamstress was able to make the dress look as it should--flattering, hourglass, exactly as I wanted and knew was easily possible given that the dress was too big! Other examples of rudeness: they don't respond to emails for over two weeks, if ever. They charge you extra for every little service they could possibly provide. They insulted my shapewear and bra (they asked me if my bra was made of plastic?! I'm sorry, what is a plastic bra?). We even overheard them gloating about how many pounds they'd made in sales that morning (really classy). It's obvious that the second they've sold the dress they couldn't care less about anything besides selling more dresses to other brides to mistreat. I really hope for your own sanity you steer clear of these snobs. Dress fittings should be fun! That's what I've heard anyway.

    Came to visit London on vacation for one week. I didn't expect to find my dream wedding dress but I…read moredid!! Ingrid was absolutely phenomenal and I wouldn't dream of going anywhere else to have my dress altered and customized. Yes, I came all the way from America to get this dress and I wouldn't hesitate to do it again!!! You must stop by when in London to check out the best selection and customer service for bridal gowns.

    Photos
    London Bride Couture
    London Bride Couture - Our beautiful Pimlico Boutique

    Our beautiful Pimlico Boutique

    London Bride Couture

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    Emma Victoria Payne - Clara, Emma Victoria Payne

    Emma Victoria Payne

    5.0(1 review)
    3.6 miChelsea

    If anyone is getting married I recommend you go to Emma Victoria Payne for your dress. From the…read moreminute my daughter spoke to her on the phone she liked her and we cannot thank her enough for the beautiful dress my daughter wore on her wedding day last week. Nothing was too much for Emma Victoria and she spent endless hours with us to ensure dress was perfect. You dont get the type pof service we got in any bridal shop. Thank you so much Emma Victoria Payne

    From the owner: Emma Victoria Payne provides an exclusive bespoke made to measure service. Personalised…read moremodifications can be applied to the garment upon request. Showcasing three bridal collections: Ana Cristache, La Sposa and our own signature collection, Emma Victoria Payne. Each design is created using the richest fabrics and exquisite embellishments with full made-to-measure and professional fitting. Services We offer a wonderfully personal service with the option to add personalised modifications to existing collections as well as our bespoke custom made designs ensuring every gown is truly unique. We also offer a bespoke mother of the bride and bridesmaid service. Our individual, bespoke service includes detailed made-to-measure and professional fittings. Bespoke sketches will be produced at client meetings to create a truly unique custom-made design. Our bridal collections can be made in your standard UK size. Each gown is fitted to perfection through a number of appointments at our studio.

    Photos
    Emma Victoria Payne - Millie, Emma Victoria Payne

    Millie, Emma Victoria Payne

    Emma Victoria Payne - Delphine style bridal gown

    Delphine style bridal gown

    Emma Victoria Payne - Sophie, Emma Victoria Payne

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    Sophie, Emma Victoria Payne

    Peckham Bridal Collections - Throne chairs for hire

    Peckham Bridal Collections

    1.0(1 review)
    1.7 miPeckham

    had an absolute nightmare dealing with this company! I eventually pulled the plug. I contacted them…read morein May 2019 for my October wedding, at first Peter seemed very friendly, I agreed that I will go see them in first week of June and we took an appointment. I called peter in the morning of the appointment and despite him telling me that he will be there, he was not, he left his wife Theembie to deal with us, which was not a problem. she seemed lovely, the prices she quoted us seemed fair in comparison to other quotes we have received and we agreed on everything. once we left there Peter messaged to say the prices we were quoted are wrong and his wife thought we are wedding suppliers (she clearly did not as she joked with us about us as a couple, and told her our background stories and how we met etc). Peter said they wanted 8 pounds more for center piece when I had it clearly written by Theembie it was £8 a center piece, we finally agreed on £13 a center piece and 4 indoor cold firework fountains and a cake table. Few weeks rolled by and every two weeks I would call Peter with a promise to call back and finalize the contract. When I asked if they were insured or PAT tested end of June, they claimed they are going to do it, a whole month went by and again I've called few times to remind in between (averagely once a week), every time Peter reassured me they will do it. mid July I asked Peter upfront if he is even interested in doing business and he again reassured me they have applied for liability insurance and that paper work will eventually come through. 5th of August I have had enough of chasing and calling, I messaged Peter and told him that they are unprofessional and that I no longer wanted to use their services, he called me back telling me that they have been super busy and that they already have something lined up for October for the 4 indoor fountains. you can imagine how annoyed I was considering I have been chasing them for so long, he then told me that he can still do the center pieces and cake table. by that point I no longer had trust in the company and within 24 hours I had found everything I wanted and paid deposits for them, (we paid £50 more in total but I wish I did that from the get go). I subsequently messaged them 6th of August and told them that not to bother anymore as I dont want to hear from them ever again. this is the kind of company you really should avoid as a bride or groom to be; no one needs this kind of hassle; fact is they are so unprofessional in the way they do business; its unbelievable that they are still running. once I told them I was going to write a review I received messages from both husband and wife (I've now blocked them) as I really don't want to hear from them ever ever again, but felt obliged to warn others of them. I have evidenced the whole conversation between us and call logs, should they wish to deny all of this and would be more than happy to upload it!

    From the owner: Bridal collections is an event planning and management company. We have everything under one roof…read morefrom baby christening outfits, flowers, event decorations, to bridal accessories

    Photos
    Peckham Bridal Collections - Crockery available for hire

    Crockery available for hire

    Peckham Bridal Collections - Throne chairs, wedding sofas, chafing dish, table centrepieces....available for hire

    Throne chairs, wedding sofas, chafing dish, table centrepieces....available for hire

    Peckham Bridal Collections

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    Mirror Mirror

    Mirror Mirror

    3.8(5 reviews)
    3.1 miIslington
    £££

    Mirror Mirror on the wall, who's the fairest bridal boutique of them all? (That's how it goes,…read moreright? If you're shaking your head in confusion, you must not have experienced this gorgeous little gown gem.) From the second we walked in, everything was right. The warmth of the store, the quality of the dresses, the combination of warmth and quality of the staff -- it was like something straight out of a Julia Roberts RomCom. Oh, and then there were the dresses... These were by far the best, most diverse, painfully stylish and affordable dresses we have seen here in London. The first one my best friend tried on had just been returned from a Vogue shoot. We of course learned this before our helper Natasha filled us in that her Mum (the shop's master tailor) had fitted the likes of Twiggy in her over 20 years of experience. With lace so light and silk that would make a baby's butt feel rough, these dresses were absolutely stunning. And affordable! Every dress we tried on was under £1500, and the top contender was just over £800 including a veil and £50 off an accessory of her choice. Ummm, wow. (That leaves a lot more money for her to spoil her bride's maids!) Moreover, the experience was *fun,* which is quite an accomplishment with a bridzilla, a moody maid of honour and an oblivious bride's maid. Natasha whooshed dresses in and out, sensing instantly the feelings from both the decision maker and the peanut gallery. I can't believe I'm saying this, but I highly recommend having a fitting session at Mirror Mirror. Go on then, be fabulous for a day before your big day!

    Please take time to read this if you are thinking of buying a dress or wanting to know about the…read moreservice I received from Mirror Mirror (Angel). I first went to MM in April 2011 and am getting married in December 2011. I tried on a variety of dresses - their selection was really good and I think would please most brides but it's key to remember that MM is a boutique store. This means they aren't a major store and therefore don't have thousands of dresses. But with a boutique store and this one in particular comes expertise and a one-to-one service that you wouldn't get from a big store. Also, you sometimes have to share the dressing room - from all the wedding dress shops I did, this was a common occurrence. I'd recommend you embrace it instead of having issues with sharing the space. If you are the bridezilla type (I didn't think I was but have found that I have tendencies like I'm sure a few of you have too!) and want them to be at your beck and call and fall at your feet, then please consider this: they are a business and they are experts in their field - once I realised this, I was much more accepting of them. When I went back for a second viewing of the dress I thought I wanted, they made me feel really special but I still thought they were way overpriced. I looked around and actually found that they were bang on price-wise with other shops that were selling the dress. The alterations package may have been slightly more expensive but this money is so unbelievably worth it (see next paragraphs for more details). I got a girl called Andrea who did my fittings and she was beyond amazing. She knows anything and everything about weddings - from attire to hair styles to jewellery to fake tan to catering. This girl is an encyclopaedia of invaluable knowledge that you won't find on any blog or wedding mag. She is also totally straight-down-the-line and honest. But most importantly, she is lovely and makes you feel completely at ease. She made my experience at MM a really memorable one. When I went for my second fitting, I felt ill half way through. I have been sick for a lot of the year and with a little stress (like packed tubes and running late), I started to feel faint and thought I was going to vomit - just what you want when you have a wedding dress on! Andrea got the dress off me within seconds and made me take my time until I felt better. She then asked me to stay there for an hour until I felt a lot better. There aren't many bridal shops that would have taken care of me like this I don't think. This is the kind of exceptional service you get from Andrea and I can't recommend her highly enough. I brought my wedding dress home today and I couldn't be happier with it, the work that's been done to it and the service I received. Below are some pros and cons for those of you that don't want to read the above. I really hope this helps you and if you do visit MM, enjoy every minute of it. Karola Pros: - Andrea - They know what they are talking about and know what will work for you and what won't. If you know what you want, that is great but I'd listen to them as you never know what they may pick out for you. Remember, they are the experts and know more about wedding dresses than you do - you know you and they will listen to that but they have good ideas that are worth considering. - Reasonable. I did at least ten shops and they were in line with other shops in terms of price. - They are a boutique service - please remember that (this comes with pros and cons, but in the end I found this 9 times out of 10 to be a pro) Cons: - A bit scrappy at times with their organisation but it is a family run business not a big department store - Bad reviews from others - these nearly turned me off buying from MM. I'm really glad I didn't listen to those reviews. - They didn't give me a receipt when I paid but then again I never asked. But when I did ask they sent it to me by email.

    Photos
    Mirror Mirror

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    Phillipa Lepley

    Phillipa Lepley

    5.0(1 review)
    3.3 miSouth Kensington
    £££

    Phillipa Lepley is renowned as being one of the most exclusive bridal couturiers in the UK…read more Everything here is pretty much made to measure, and is done so using materials and labour all sourced from the UK, which means that dresses and veils here are priced accordingly. But, as they are made to measure, you can be assured that you'll look absolutely amazing in any dress you choose. The thing that matters most in a dress isn't its length or material, it's how it fits on you, and, with the amount of experience the staff at Phillipa Lepley have, they're bound to get it right. This is pretty much the place to come to if you're looking for a high-quality, classic, timeless, elegant traditional wedding dress. During my first visit, I was attended to by the store manager who is herself a trained dressmaker. She offered me loads of advice as to the shade that suited me the most, as well as the kinds of dress styles I should be looking at in order to show off my attributes. She also offered advice on what else I could do to a dress - add lace, add a dash of colour - in order to add more oomph to the dress. All in all, I really appreciated that visit as it helped guide me in terms of what I was looking for in wedding dresses. If you're not interested in a made to measure gown adapted from their collection, you can also choose to sit down and work with them to design your ideal gown. Of course, this will be more expensive, but, if you can afford it, I imagine it will be an amazing experience. For those of you (like me) who do not have huge budgets, Phillipa Lepley holds sample sales twice a year, as far as I can tell: once in the summer (June) and another around Christmas.

    London Bride UK - bridal - Updated July 2026

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