This was a pleasant surprise for me while arriving in Florence!! Our driver dropped us off at our…read morehotel and he casually mentioned that this perfume shop was the same one filmed in the movie "Hannibal" . Say less... ...made my way over to the shop and walked around four or five times before approaching the nice ladies behind the fragrance bar. Told her what scents I liked and she picked out three for me. The one I bought she put in my arm and told me to walk around and sniff it for a bit and then come back. I did just that and bought the big bottle. It was worth every euro that I paid for it! Good thing is that they do have an online store and will ship to the US!! I plan to buy another bottle just so I have a back up!

Beautiful profumery -Santa Maria Nouvella in Firenze. The oldest known pharmacy in the world, is…read morehidden just around the corner from the Basilica of Santa Maria Novella. Established in 1221 by Dominican friars, the pharmacy still produces natural and herbal remedies, soaps, and fragrances displayed a beautiful historical building. My favorite lotion - Santa Maria Nouvella Milk is no longer produced. I found a new fragrance - Angeli. The room diffuser Europa is my favorite. Highly recommend visiting Officina Profumo Santa Maria Nouvella.

Worst experience ever! We stopped in the store (in Florence train station) to get some Chapsticks…read morefor my two daughters. In the line there are lots of items and testers. My daughter tried a lipgloss on her hand thinking it was a tester and they harrassed us because they said it was not a tester. It was an opened box on the display so she honestly thought it was! We tried to explain that she thought it was a tester and they made a big scene and embarrassed us until we purchased it.....for $20. Also the workers laughed at us and mocked us in Italian from behind the counter as we tried talking to a manager (after we were forced to buy something that had already been opened by someone else!!!) It was terrible experience and very upsetting to my girls to be taken advantage of as tourists and we will never again shop at Sephora!!!

Way smaller than the Sephora's found in North America. It is probably a quarter of the Sephora in…read morePacific Centre. This location carries the Sephora brand, as well as other brands, but all with a smaller selection. The ingredients and instructions are in Italian of course...so either buy something you are familiar with, or know Italian. ;) But it's okay if you are in dire need of mascara, a spicy perfume, perhaps a new shade of red lipstick to seduce a Italian man...like I was. ;o

Poor customer service and store policy. Went here to look around and maybe get a product engraved…read more They make you wait in a line outside the store before you can even browse the products. Once you get in, if you want a product engraved, you now have to wait in another really long line. Mind you, there were about 6 or 7 employees just standing around. Such poor execution. Personally, the product quality is not great.

This makeup store was right next to our hotel. Spent a lot of time here. Fun and inexpensive. You…read moreshould shop here. Everything can be sampled before purchase. Visited 26 June 2017.

Amazing, came out with couple of bottles. Our host even learned some things from us by mixing…read morefragrances to create your own smell hence why I bought two bottles

Wide range of fragrances from many major houses, from Creed to Chanel to, well, a great many…read moreothers. Expensive? Yes, but the quality and wide selection are both solid.

Eco bio shop specializing in cosmetics and body care. You…read morecan find here also essential oils, items like bathing cap, soap... And what is more important, brands as So Bío etic, not very easy to find in perfume and other beauty shops. So, honestly is not one of my favorites and I find it a bit of a mess, but however is a good alternative, and I recommend a ride here. Although it never managed to really fall in love with it, I noticed that the staff is always attentive and ready to order something you want if they don't have in store. One 'green point' of the Center.

One of the main reasons I came to Florence was to track down a particular perfume that I found…read moreonline that is only sold in Italy. I spent one week trying to find this perfume and only on the last day was I directed to the store. Imagine my excitement when I saw this brand of perfume at this store! However, as I walked up to the Gentleman that owns the place, he did not even look up from his phone Nonetheless, I showed the online photograph. I asked him if he had the particular scent- he just said no and look right down. I said do you carry it sometimes, he said no and looked down at his phone, I asked if he knew of any other place that carried it , "no", and looked down. He was the rudest person I have ever met. I should also add that I understand Italian perfectly and was speaking it. I don't believe it was because I was American. Don't go here, there are plenty of other herbalist shops in Florence and this is the only rude person I have ever experienced. He was so horrible that I was almost glad he didn't have this perfume because I didn't want to buy anything from him. The search continues.