it's realllllly god and it has really cute accessories. the…read moresupplies are so helpful but confusing. "I DEFINITELY RECOMMEND!"

We've been in St. Louis for 3 months and this is so far the best beauty supply I've found. The…read moreemployees are courteous and helpful and they have a vast variety of items. I do wish they had a larger variety of freetress crochet braid hair.

With my hair I use certain products and the only products I use can only be found at this spot…read more Always great customer service and they always have my products in stock.

From the owner: every day, good day, good shop ;)read more

Friendly, helpful and welcoming employees whom greet you upon entering the store and check on you…read morewhile you're shopping to see if you need any assistance and know the exact aisle of the item you are looking for. Beauty Icon STL is HUGE!!! Bright lights, stocked to the brim with some of EVERYTHING you could possible image for your home hair care to professional business. They have 15 aisles, YESSSSSSSSSSSSSSSS 15 aisles alone, dedicated to hair bundles. In the back of the store is an entire section of wigs. They have an entire wall running the length from the front of the store to the back of the store dedicated to hair clippers. They sell perfumes, jewelry, shampoo, conditioner, hair accessories, hair dyes, stylist chairs, hair oils, hair bonnets, scarfs, conditioning caps, body oils and sooo much more! Definately stop in if you're ever on The Rock Road

Absolutely beautiful and large Beauty supply located in the same shopping plaza as Hobby Lobby. I…read morewas recommended to come here by a friend of mines. It is bright, open, and beautifully organized. I've never been inside of a beauty supply store that has shopping carts. The isles are wide, fully stocked with some many different products. They sell hair, jewelry, cosmetics, perfume, and more. They have a station set up so that you can try on wigs before you buy them. Their perfume counter is fully stocked with a ton of Arabic fragrances. I smelled a few that i definitely want to go back and purchase. Their prices are comparable to other places, but seem to be slightly cheaper than some of the other beauty supplies I've been to. Plenty of parking. Staff were friendly and helpful. Their shopping bags are good quality and so cute.

Friendly staff. Building clean . Well lit. Hair bonnets, shower caps etc. Inventory plentiful on…read morehair , apparel, and accessories.

Made a purchase walk to my car came back in because I got the wrong color and they would not…read moreexchange it although they had seen me less than 5 minutes before that. Bad customer service and business policies. It's hard to shop local when you have crappy local businesses.

Ok, in all honesty, I really am clueless about Beauty stores, but I went with my wife so here I…read moream!!! She needed a wig, so we came to this shop. They appeared to have a large selection(see photos). They had a sale, buy one get one free, so that's what we did! I was impressed with the overall number of items in the store, seemed like floor to ceiling. Lady helping with the wigs was very pleasant. We had a successful trip.

I have been coming here for the past ten years and today was my last day. I purchased a dryer from…read morehere and the dryer only had one wheel in the box. I did not need the dryer immediately so I waited about a month before I opened the box. That was my mistake for waiting so long to open the box but I was hoping that a business that I have supported for ten years would have a solution. I intentionally shop here over ordering from online stores to support freestanding businesses. Unfortunately when I attempted to exchange the dryer they politely said there was nothing they could do and I left with a dryer that I will never be able to use. This is not a good place to invest in dryers..... hard lesson learned. They sell products with missing pieces. I would have had a better experience if I would have ordered the dryer online because the dryer would have came with four wheels . I spend hundreds of dollars here a year but i will be buying my beauty products online moving forward......Does anybody need a one Wheeled free standing dryer?

Friendly staff. Clean store. Hair supply store. Wigs, hair accessories and products. Scarves, caps…read moreand bonnets. Cosmetic and clothing. One stop shop. Pricing reasonable.

Consistent and ongoing issues with pharmacy manager. She's always got an attitude and yesterday…read morejust as I got up to drive through window my once ready medications were cancelled with no explanation given. My wife went up later and spoke to another tech (who was absolutely wonderful-Danielle) and she said she doesn't know why they were cancelled. My wife told her I know why- it's the lady in drive through as she's a real problem because she apparently doesn't like my family for some reason. Danielle said she would take care of us and in 5 minutes I had the meds I needed. She needs to go. It should be illegal to cancel medications just because you hate our name or something. This isn't the first time. It's repeated regularly each time we have to dea with her there's a problem with our meds.

The pharmacy staff seems to be busting their butts to get prescriptions filled but he lackadaisical…read morepharmacy tech with the long dark hair could use some customer service skills. She's yawned and stretched and just her entire demeanor is unpleasant. I don't think she knows how to smile. Stressed or not put in some effort to not look so annoyed.

Ask to test the hair before purchase or don't buy at all. I…read morebelieve this business is knowingly switching cheaper products in higher price products. I purchased 2 bags of Remy Goddess Weave Hair from this store on 6/14 ($153). I had the hair installed on the following Saturday (6/17). My hairdresser questioned the hair as she was installing it because the strands of hair were coming out during install. I told her it was one of two brands that I always purchase. By Sunday night (6/18-6/19) into Monday, after installation, I started to notice a considerable amount of hair shedding than normal. I thought I would give it another day to see if the shedding would stop. It didn't stop. I hair all over bathroom, it comes out all over my clothes during throughout the day, it falls in our food while cooking. It is a mess everywhere. I called Mimi;s and spoke with the woman who I believe owns the supply store. She immediately blamed it on the manufacture (acted as though she has heard this complaint before), and told me to bring in my UPC bar codes and my receipt for a refund. I visited the store 6/26, and brought in some of the hair, showed her the hair that was installed, and my Discover credit card receipt for the hair. She and an older man behind the counter became kinda hostile about the situation and told me that I could not have a refund (even though she told me to come in). In fact, she told me to take the hair out ( I paid $200 to have installed) that I just had installed on 6/17, so she could send it back to the manufacture. That is not a reasonable solution. I offered her the left over hair that she could send to them, but she wanted it all.

Wonderful experience! Chantal is so nice, welcoming, and provides phenomenal customer service. I…read moreabsolutely love my hair. I've been coming to Chantal since I was in high school, and I will definitely continue coming back. She always does an amazing job!

Excellent braider! And she is sweet! Follow her guidelines and call day of appointment to confirm…read moreyou're on the way!