One expects a bit more when everything in the store is a good 40-50 percent marked up…read more I was after a new baby gift, and thankfully Igloo has this covered. I picked out a few pieces of clothing (Petit Bateau) and a book. Everything was sort of tossed in the bag without any regard for it (it's expensive stuff, too!) -- no gift wrapping offered, not even bags anywhere to be bought. Seems like an oversight. There is a shoe section in the back that was absolutely rammed with kids and parents. NO THANK YOU. I ordered online at Amazon after waiting forever to be helped and no one coming. They have a lot of toys, again -- all overpriced, but sometimes that's what you get for the convenience of shopping locally. I'm happy to support small local stores and pay the upcharge but do expect the experience to match. I tried to purchase a ball my son had taken a shine too but after 10 minutes of her trying to ring it up I just said "forget it" and she let me. Weird. This felt rushed and hurried and not overly friendly. It's a kids store, c'mon people!

Nice little boutique for little tots and all those fashionable yummy mummies of Islington.Cries of…read morethis will look so cute on Crystal oh Poppy looks so lovely in that bonnet are the order of the day.

I have an inexplicable soft spot for this store. I find the stuff here to be not great quality, and…read moreless hip than your grandma's closet. Yet, there is something endearing about Chris and Nicki. This shop is completely behind the times, sells no labels, just clothing that looks sort of religious and cheap handbags. This store has also a small children's section. I am rooting for this shop because it is so blissfully unware of any sort of hipness. It is refreshing. I like the cheese factor. I don't know if this store will last longer than the current generation shopping in it (probably older folks). It makes me feel soft though, reminds me of Grandma in Brooklyn on 86th street.

I'm an aunt! My sister just had her first baby and I am now the giddy aunt of an extremely…read morebeautiful little niece. She didn't find out what she was having so everything we'd bought during her pregnancy was neutral - as soon as we found out it was a girl I went into shopping overdrive and, although you can get some really gorgeous little boy clothes, there just seems to be a wider option (and far too many pretty things) for girls! JoJo Maman Bebe is going to leave me bankrupt if they insist on making such gorgeous baby clothes and then over-charging for them. Ok, I'm new to the world of baby stuff, but is £18 really appropriate for a teeny-tiny new-born-baby vest? You can get a pack of 5 for about a tenner in Sainsburys or Mothercare. Still, despite the pricey pricey price-tag, I cannot deny being a huge fan of JMB's range of clothes and the quality of their products. The Autumn collection is now well underway and their selection of corduroy skirts, hooded coats and patterned tights are just so beautiful, how is a brand new aunt supposed to resist? Well, I'll tell you - she doesn't! She just keeps on buying. JMB, you lose one star for the prices, but the range is just stunning and my niece is simply worth it!

The customer service in this shop is absolutely appalling. I bought a princess dress for my…read moredaughter just before Christmas (after being assured by the person serving me that I could bring it back if it didn't fit). Unfortunately my daughter found it fitted too tight around her arms so I I returned to the shop with my receipt to request a refund or an exchange. The owner of the store was there and extremely haughty and rude. Despite me explaining why I was returning it she said 'oh, that's strange because it fits my daughter'. She then proceeded to SNIFF the dress and ask if it had been worn. I was outraged and extremely embarrassed. To add insult to injury she refused to exchange the garment because the tiny tag wasn't on it. Obviously we'd removed it so that my daughter could try it on without being stabbed by a huge piece of card and plastic. Quite frankly I would not recommend shopping in this store. It's ridiculously expensive for what they offer and their customer service is sub-standard to say the least.

This store sells delightful things but the customer service is appalling and extremely haughty. Who…read moreneeds that when you're spending good time and money? Recently I bought a princess dress for my daughter just before Christmas (after being assured by the person serving me that I could bring it back if it didn't fit). Unfortunately my daughter found it fitted too tight around her arms so I telephoned the same day to check that I could return it with my receipt. I was informed that they don't do refunds but will exchange with a proof of purchase. When I returned to the shop, a different lady was there who was extremely rude. Despite me explaining why I was returning it she said 'oh, that's strange because it fits my daughter'. She then proceeded to SNIFF the dress and ask if it had been worn. I was outraged and extremely embarrassed. To add insult to injury she refused to exchange the garment because the tiny tag wasn't on it. Obviously we'd removed it so that my daughter could try it on without being stabbed by a huge piece of card and plastic and I did have my receipt. Quite frankly I would not recommend shopping in this store. It's ridiculously expensive for what they offer and their customer service is sub-standard to say the least.

Now, I don't have a child, so perhaps I'm speaking out of turn here, but I just don't get spending…read more£250 on a little Marc Jacobs jacket that my sprog will be growing out of within 6 months. But then I don't live in Primrose Hill, nor do I have an indisposable salary. If I did, I may just be tempted to buy a thing or two in here because most of the items are adorable. You can see that the buyers for this store know a thing or two about fashion because the items are mini-me versions of what's going on in the high street. They've also got a lovely range of maternity wear from names like Stella McCartney that are designed not to make you look like a planet - now this is probably an investment worth the price. Sometimes they have half-price sales and of course lots of accessories, socks, hats etc and I've often picked something up for my little nephew for £15, which isn't all that bad.

This store is my favourite place to buy presents for the kids of friends and family. Although their…read moreitems are quite pricey, the quality is always amazing and the the clothes are gorgeous so I don't mind dropping a few pennies. Would highly recommend a visit to the store to anyone in the primrose hill area.

The Designer Warehouse is one of my favourite London discoveries…read more Not far from my home, and just off Seven Sisters road is a monthly sale for designer clothes - having heard from it from a colleague, I didn't really know what to expect. It was great and would definitely recommend giving it a visit. When getting to the warehouse, you have to leave your bag and coat (including your phone) in a cloakroom, and may a small fee of £3 (or 2?) to be able to get in. The sale is over 2 floors, and organised by designers - some are really well known, some are smaller names I've never heard of. It's not a posh environment, it's just rows and rows of clothes on hangers - and you have to take the time to go through them to find the gems, and also your size. There aren't any changing rooms, but there is an area where you can go and try them on at the back of the venue - it's closed off to men, but you do have to accept getting changed in front of other women. I am myself a massive fan of Vivienne Westood, and this was also the opportunity for me to try on a few pieces of her clothes - and yes, I did cave in and buy a top (1/3 of the original price) and a scarf. Good to know: they separate their sales between womanswear and menswear - their schedule is updated on their website.

From the owner: Named "The Best Designer Discount" outlet in London by the Independent on Sunday, by Time Out as…read more"one of the Ten Best Reasons for living in London", and by Elle "a Top Twenty favourite shopping spot", the Designer Warehouse Sales have established themselves as one of the foremost destination venues for fashion lovers. With more award winning designer labels housed under one roof than at any other outlet in the country - including high style retailers Selfridges and Harvey Nichols - DWS provide fashion lovers with the best of designerwear at the lowest of possible prices. Held over three packed days, twelvetimes a year, these Sales offer customers catwalk one-offs, showroom samples and cancelled orders from the pick of the current seasons collections. Expect reductions of 60% or more on the rails of clothes packed into spacious studios in London, outside the Congestion Zone.