Ng Hing Kee is one of those shops that the average Yelper probably wouldn't give a second glance in passing (ie wouldn't give two $hit$ about), unless he/she has a serious case of Hong Kong media fetish or A$IAN collector (in terms of magazines or movies with tons of celebrity gossip juice pictures of the latest starlets)
NHK (not the Japanese Television station), also has two locations in LA (Alhambra and Monterey Park). The SF one has moved at least once or twice and has been around for a real long long time.
Fans of the comic book Old Master Q , integral to Hong Kong 60s/70s/80s culture (like how Dilbert is to Silly Cone Valley type high tech $lave$, or Charlie Brown & Snoopy to most Americans)
http://en.wikipedia.org/wiki/Old_Master_Q
especially those who bought the black and white paper thin cover versions during the 80s and 90s in the US will probably remember a SF address printed somewhere in those comics in the back, but the name of the distributor (or publisher) was unmistakenably Ng Hing Kee.
NHK probably has some wholesale distribution (of magazines and print media from Hong Kong) and printing business that happens in the background, but in terms of a customer visible storefront, this location is it.
For a place that supposedly does the above businesses in the background, the storefront is very lackluster, and looks like a pseudo magazine and back issue warehouse.
Missed an issue of Hong Kong Gossip Mag Rag within the last month? No problem, search around (if you can read Chinese) and you will find it here.
Need some pop tarlet or pretty boy bip bop music VCD or DVD live concert fix that was super hot 8 years ago, but is selling like Milli Vanilli, Vanilla Ice and New Kids On The Block debut albums? You will find it here.
Want the latest version of some Japanese managa, HK edition with Chinese text, that isn't very interesting? You will find it here. Good luck looking for earlier issues.
Gotta craving for Hong Kong kung fu comics, where characters from the ancient times have flaming swords, fly through the air, do fireballs, drawn out of proportion, and basically were once claimed by the government to corrupt young precious minds? You'll get a nice sample of them here. Why anyone wants to read this bullshizzle is beyond me.
Need some random subject matter fiction or non fiction all Chinese text type books? Or a Chinese dictionary? Chances are you will find it here.
Need some random almost out of circulation Canto or Mando pop music CD (that nobody gives two $hit$ about anymore) that should be in the bargain bin, yet somehow that $16.95 price sticker seems to persist since its inception into the store? You will find it here.
So you must be wondering, with all that inventory, how do they make money? I have no idea. The latest celebrity gossip juice mags sell (whether air freighted or shipped by $ea at a lower cost), as do newspapers, but the profit margins are slow.
Once in a blue moon, they may have some boxes of VCDs outside (ie the $hit they can't get rid of that most people still don't give two $hit$ about) priced to get rid of.
Another one of those huh? type of places. read more