They have a lot of booze! This place is great for getting all of the essentials in a one shopping…read moretrip if you're throwing together a last minute party. Seriously, if you need beer, wine or spirits for a big party, this is the place to get them. They have anything and everything you could possibly think of and maybe more. Every top shelf liquor label to the low brow stuff and everything in between is on the shelves here, accommodating your budget, whatever that might be. They always have a really nice selection of cocktail mixers, wine accessories, salt rimmers, glassware and more here at fair prices, too. Plus, they run clearance sales on seasonal items and products that are being repackaged as well. Apparently, it's located within its own unincorporated little village and that makes it even more unique. Great selection, not half bad prices, decent customer service. Can't beat their selection on liquor. The craft beer selection is also incredible, at competitive prices, no less. I come here to stock up for holiday parties every Christmas season.

I will never go to Whigville again. I have bought nearly every wine, liquor and mixer I've consumed…read morefor 15 yrs at this store and was doing so on July 4, 2026 in the early afternoon. The employees were referring to the LGBTQ community in extremely derogatory terms (using the "f" word which is a cigarette in the U.K. and other homophobic terms as well.) I was very offended and told the staff at the counter exactly why I'd never come back. I went immediately across the street to a new competitor and found everything I needed, some items I just wanted, and ordered food too!!!! I prefer my liquor WITHOUT bigotry, thank you.

Great wine selection…read more Prices are sometimes high for what you are getting, but they carry some unique labels that aren't readily available elsewhere. They have wines that sell at various price points, from their own in-house label that usually sells for about $8 a bottle to the $150 bottles of French reds. Overall, it's a cool, niche wine shop that sells a lot more than just wine. They have a huge variety of craft beers (Dirty Bastard, Bell's, Dirty Blonde, etc) as well, plus wine accessories (bottle stoppers and openers, wine racks, stemware) and even some dairy items in the refrigerated case. My husband's favorite New York Seltzer water is sold here, so I stop in sometimes just to pick it up for him (it comes in a couple flavors, including peach, which is his favorite, at about $1.50 a bottle). Check out some of the more obscure labels and the end caps for good deals on wine. I bought my limited edition "Madonna" wines from the Ciccone winery here, which is difficult to find in these parts. The staff is usually courteous and helpful, but two guys that work here are more knowledgeable than the lady who is here all the time (I think she's the owner). Ask them for a wine-food pairing suggestion and they'll talk your arm off. Whenever I buy wine or beer, they always put a cardboard slider between the bottles so that they don't clank in the bag. One caveat- they're still requiring a minimum purchase of at least $5 or more on all credit card transactions. They should discontinue that policy on the spot. It's dated.

This has been a very nice wine and beer shop in the past, but lately, the novelty of shopping here…read morehas worn off for me. As much as I've patronized this place, you would think the customer service would be better. It used to be (before they moved to the current farmers market location), but now, I hate to say this, but it's true- it sucks. The service is chilly and inattentive, even sometimes rude and unapproachable. I shop here often, have spent a chunk of change in here over the years, but the owners/clerks have just starting giving off a vibe of which that says they don't want to wait on you or be bothered with customers. This is largely a gourmet wine shop, and you would assume you would be getting a certain level of customer service, beyond the selection of gourmet wines and beer labels, etc. Well, lately that has gone out of the window and they act as if they are too busy to acknowledge anyone who stops in. They barely look up, don't acknowledge you and act as if you are bothering them if you ask for a price on something that is unmarked (there is occasionally inventory that is unmarked, especially stock where a certain bottle is the last of its label, etc). This happened just the other day. The woman behind the counter couldn't even be bothered to acknowledge my presence when I asked her about the price of an unmarked bottle. She rolled her eyes, whether intentionally or not. That's not okay. Yes, it's a nice shop, but their price gauging is getting out of hand. The markup is so extreme, it's not like they are the only game in town, which is the attitude they are projecting, at least that's how I have come to see it. With so many other options for quality wine and beer selections, why bother dealing with such abhorrent service and high prices when I can do better at another store? I like shopping locally, but this is not going to continue with such bad service. Another thing I have taken an issue with is their over-reliance on can craft beers. Everything is in a can. Really? You can't order bottles, anymore? I know a lot of nice craft beers come in cans, but it's not that many. This is silly. I don't care for beer in cans, I never have, and my wife abhors it. Plus, the selection of good, craft hard ciders, which I'm into these days, is quite lacking here.

It went from a run of the mill, hole in the wall liquor store with a convenient drive-through…read morewindow to a classy wine shop specializing in adult beverages- aka high end wines and craft beers. I don't know about you, but I like the changes. The prices went up some, but so did quality and quantity. It isn't just cases of Bud Light, beef jerky, lotto tickets, convenience store staples like eggs, milk and ding dongs anymore! Not too shabby. It's not your dad's liquor store. The changes were subtle in the beginning and happened over time when Sam's son took over the store. I like the changes. If there's anything that you want that isn't on the shelves, just ask him and he'll custom order it. Very good variety of craft beers. They carry some nice lines, like Dirty Blonde, Bell's, Fat Tire, the Alchemist, Founder's, and a nice array of seasonals, IPA's and stouts.I like to pick up a mix and match six pack of craft beer when I'm in the area visiting in-law's. After those visits, I feel like treating myself. #TreatYoSelf

From the owner: Specialize in domestic, imported and craft beers. Variety of wines and champagne. Cigarettes,…read morecigars and hookah products. All can be purchased through the drive through window or in store.

Been a customer for years. But apparently if they accidentally charge your debit card twice for…read morethe same transaction, they are unable to credit your card or give you a refund. Was told I needed to go to my bank and handle it.

Love this place been a longtime customer and get all my booze from these guys, they are super…read morefriendly and always there to help when making a purchase if you like being treated like family shop royal liquor

Absolutely amazing customer service. I asked for something that they didn't have in stock, Ursula…read moreimmediately got on the phone to her vendor and ordered it and made sure that it was delivered to the store in time for me to pick it up. Based on my experience with her, this place has my business whenever I'm in town. They have a pretty good general selection of beer/wine/liquor. Overall one of the better local party stores. *Also, they just rented space to a BBQ business that was previously operating out of a food truck. I didn't try it, but it did smell great.*

Fantastic spot for your needs! A little bit of everything here. Whatever accoutrement you are…read morelooking for, they have. Frank is a great guy with a fantastic attitude. Give them a try, you will not be disappointed!

They have a really good deli fresh sandwiches everyday .cheapest liquor prices. Friendly if u have…read moresomething special that they don't have the owner will get it in for you. Monday - Friday they have hot food .the night cashier is is nice always has time .

The food at Southern Tea & Burgers is good i could eat there everyday. I'm so glad you're in…read moreAmarillo Tx.