This is the most genuine jewelry store I have ever been to. The women are incredibly knowledgeable…read moreand kind. I immediately fell in love with the ring pictured. When they found a previously unnoticed crack in the stone, they immediately informed me, apologized and offered an extreme discount. Without them telling me, I never would've noticed the crack and proceeded with the sale at the original price. This proves how incredibly well-intentioned and trustworthy this store is to buy from. I highly recommend as this experience was above all expectations.

I would have given them a zero but that option isn't available. I went there to buy a wedding band…read morefor my lady. I wanted to totally surprise her. As I was looking at the rings I asked them what happens if she doesn't like it? Two different sales ppl told me the same thing. Oh, we'll take care of you. They take care of you alright but not in the way one would think. So I looked & bought a ring over three grand. My lady liked it but she wanted something more simple & less expensive. I took the ring that Saturday morning because I was going to ask her while we were camping. I brought it back the first day Nelson's was open again. She never even took it out of the box!!! When we went back to Nelson's to replace it with one she wanted, we found out what taking care of me meant. For those deceitful dishonest ppl it means once we have your money WE HAVE YOUR MONEY!!! When someone says, ah, we'll take care of you it insinuate that if you pay too much we will refund your money. They don't and they know it!! They should have told me about their no return policy instead. You can return something there however, a person only gets store credit! So I had to pick things out of the Jewelry store that equaled the amount I had spent on the wedding band. That was over $2800 worth of crap I didn't want or need! Like I said, when they have your money, IT'S OVER!! I wouldn't tell an enemy to shop there much less a friend. These ppl are greedy, they will lie straight to your face & smile the whole time they're doing it. So if you do buy something there, get the cheapest thing you can So they don't screw you over as well.

I was given a necklace by a friend that had the wrong kind of clasp that needed to be replaced. I…read moretook it to SL Silver and Gold and they were so nice and accommodating. They fixed it in about 5 minutes. Mike and the staff were very helpful

I'm so impressed with the variety and design of the colored gemstones in their jewelry. I love my…read moresapphire and diamond rings, plus the modern design of the pendant I wear every day. I also love the help of their sales staff when I need to buy a gift and they have the best recommendations. The perfect shopping experience!!

Great service and turn around time. Very very accommodating! Highly recommend taking your jewelry…read morehere!! . They sized my engagement ring within hours because I am traveling and it was a holiday weekend. Jaimi was extremely nice and really went above and beyond to help me out. Repairs/sizing done onsite and quality of work is outstanding. Thank you Jaimi for great service!!

Best jewelry store around!!, very accommodating and professional, I come up from Florida to have…read moreall my jewelry repairs done and buy from, they have stunning jewelry!!

I've taken many pieces here to be repaired plus my husband had Scott custom make a beautiful cross…read morediamond necklace for me and also a custom Diamond ring. Well made and high quality stones.

I would usually pick something up during their annual sale…read more They will clean or repair jewelry; the service is very good and the owner has some interesting stories to tell.

I cannot begin to tell you how amazing our experience was. We worked with Ben, to create custom…read morerings for our engagement.We had a really unique idea for his room and he was able to create a mold from scratch and create exactly what we wanted. He was able to source some rare gems, And we were able to choose the individual ones we wanted. Our rings are absolutely exquisite. I feel like the craftsmanship is far elevated from the big box store. In addition, the prices were fair and is extremely high-quality. I would highly recommend to anybody looking for engagement or wedding jewelry. We will be back for any of our jewelry needs in the future.Highly recommended!

I had a wonderful experience at the Diamond Room thanks to Alon. He was recommended to me by my…read morefuture in-laws, having worked with them for many years. My girlfriend and I called a few weeks ahead of time to let him know what we're looking for. When I arrived in person, he had a variety of items ready to show me. Alon made the process very easy, showing and explaining the differences in stones and bands. Most important, he was very honest and trustworthy. The showroom has an extensive variety of jewelry. The entire staff was very friendly. I look forward to continuing to work with Alon for future pieces. I highly recommend the Diamond Room!

I worked with Alon to find my wife's engagement ring and also for her wedding bands. He was…read moreincredibly patient and very educational throughout the entire process. I live in SC and was getting married in SF where my wife is from and he and his team made the entire process very easy. They sent me videos of all the different types of diamonds we were considering as well as which type of ring the diamond would lay in. My wife, like many women, had a specific idea in mind which I only knew vaguely (wanted to surprise her rather than have her pick it out/know that I was buying a ring) and Alon knew exactly where to go with the little amount of details I gave him along with a description of what my wife likes/doesn't like. It worked, she absolutely loved the ring! When she went back home to pick out her wedding bands a few months prior to the wedding he made sure to immediately take her ring and make it look like the first day she wore it and helped her find the perfect wedding bands that she wanted. All of this was at a very reasonable price. They offered a 12 month interest free finance policy (separate policies for the ring and the bands) which made it very possible and stress-free to pay off everything without interest. Alon gave my wife a lot of great tips on how to best care for her ring and the day before our wedding he made sure to get the ring to clean it again. All in all, it was a great experience and we were very satisfied to work with Alon and his team.

Absolutely my favorite store in the Okoboji area. You can find a gift for everyone on your list…read more Reasonable priced. Something for everyone.

cute little gift shop. lots of sweatshirts, books, trinkets, decor and more. I hate that the…read moresweatshirts are all so pricey, I would have gotten two. this is not a handicap accessible place as there are different levels within. there is a bathroom in the basement. when we visit okoboji I always stop in, usually just looking. it's worth a loom just for the uniqueness of it.

In December, I was in a horrible financial situation. My significant other has had a series of…read morestrokes, seizures, and assorted other health issues. I lost many hours at work as a result. In the previous 3 years, I spent 3500 in jewelry for her at Marcotte. I was loathe to sell it, but we were nearly destitute. For the $3500 they charged me initially? They gave me 150. Dollars. Scum got me coming and going. P.S.: As she slowly recovers, I'll be re-buying her jewelry... from ANYWHERE ELSE!

Amazing service! As soon as I walked in I knew I was in the right place. These folks are welcoming,…read moreknowledgeable and ready to offer assistance.