This is one of those suburban fashion boutiques that caters those concerned with fashion but who…read morewant an alternative to the high street stores. This store stock women's styles mostly for the 25 - 45 age bracket with that casual chic or preppy look. The prices are not cheap but not too outlandish - about 100 euro for a coat, 25 - 40 for a top. They generally stock trend colours and styles without failing into that horrific fashion victim trap. There's a bargain rack at the back that's worth a look.

Cute fashion store with a really great vibe. The girls who work here are young, friendly and…read moreapproachable and while I was there they were playing the coolest ever version of Estelle's 'American Boy'. Neola targets the teenage - early 30s age bracket (approximately) and there are some great pieces here by Miss Sixty, Diesel, French Connection and such. They have a large range of Guess hangbags which are very gaudy looking but are apparently popular at the moment. They also stock the infamous UGG boots (the authentic Australian variety). I'm not sure how exactly UGG boots came to be popular or even cool, but that will forever remain a fashion mystery along with the pink velour tracksuit, I imagine. Neola also has a great range of cute belts for 20 euro, and the entire store is definitely worth a look.

Beautiful boutique on Main Street in Malahide - a few steps past the Dart Station. They have…read moreeverything from dresses to casual to smart wear. What I love (and I'm sure most people would agree) about boutiques is the uniqueness of the fashion, and neola... is a prime example of this. Their couture is special and chic. If you're looking for something different to suit you it's definitely worth the browse; you may find just what you're looking for.

From the outside Oh La La could be mistaken for yet another snobby ladies' fashion store in…read moreMalahide, however this one is a store with a difference. Oh La La offers a range of boutique resortwear items, specialising mostly in beachwear and kaftans, and it manages to achieve a certain air of sophistication without the haughty sales assistants and hefty pricetags of other such stores in the vicinity. To demonstrate: you can pick up a lovely little beach dress from around 30 euro at Oh La La's current sale. And these outfits are very nice too, they're not your usual grossly out-of-fashion pieces that rich women sometimes mistake for chic simply because they find them in a boutique store. I was particularly impressed with the Parisian brand Deca, and found several of their pieces that could just find their way into my suitcase for my next beach holiday. Deca's fabrics were amazing... don't take my word for it, go in and see for yourself. The ladies who work in this store are lovely and friendly and not pretentious in the least.

A lot of the fashion stores in Malahide are having incredible sales at the moment, and O'Couture is…read moreno exception. At the entrance there is a large sale rack, and in the middle of the store you'll find some great pieces for 30 euro. So about the clothes... an interesting range here, I found a black dress entirely made of leather for 350 euro. I know what you're thinking - tacky, right? - it was ACTUALLY really groovy! The two brands that impressed me here were Dept and Snob - I'd never heard of either but there have some really nice tops and vests, some of which are really intricately detailed. The shop assistant was nice enough but not overly friendly. This would be a good place for anyone from young women up to about the 50-something mark.

Blanchardstonw shopping centre in my oinon has the best Burton in the whole of dublin. Its large…read moreand everything is nicely presented and spacious. The clothes in Burton are really nice, fashionable, yet a bit more mature looking than top man. Not quite teenager, not your grandad, quite stylish! They have lots of suits, good selection of quality shoes and boots and their tops are really nice too. Pricing is good too and burton frequently has good sales racks!

There is nothing "used" about the mouth-watering racks of vintage and gently-worn designer duds in…read moreSecond Avenue in Sandymount village. Just a little off the beaten path along Seafort Avenue, this is the secret shop D4 dandies go to for the best of Fashion Weeks past, as previously worn by Social and Personal types. Step into the back for a look at filmier gowns and frocks, but steel thyself for the prices -there's no bargain basement prices (but you will get that Chanel blouse at half it's original sale price). My first introduction to Second Avenue was on a cold spring day a few years back; as we rounded a corner on a closed up shop I wondered if we'd gone too far. A moment later the shop front appeared, blocked in by rows of Land Rovers parked right in front of the shop window. Inside there was quiet as women fanned through beautiful silks and suits hung along the wall racks. At the centre table I fell in love with a black croc clutch that I would end up going back twice to mull over bringing home. The price tag ended the would-be romance.

Second Avenue is where all the D4 ladies go second hand shopping. But this boutique is a far cry…read morefrom Oxfam or SVP. It is definitely not a mothball charity shop. On offer here you can find Gucci suits, Prada handbags, Alexander McQueen jackets and John Rocha scarves, all at a fraction of the original price (though unfortunately still out of my budget!). The clothes range from vintage to last season, and most pieces would be suited for the more mature lady.

Paco is a totally Irish brand it started off down in west Cork in 1987 and has expanded ever since…read morethen. Basically they specialize in knit wear and have expanded into casual clothes. if you are in the need of a colourful woolly jumper this is the shop for you! They do say on their website that they design their clothes for people aged 30 to 60 and i would say that it is quite accurate. i know that i wouldn't really wear anything in the shop but its not that the stuff is not nice, i just think i would look a bit dowdy in it. so maybe when i am older it would be more suited to me. Again its great to get the opportunity to support something irish!

Graham's is an excellent and awesome shoe store for a couple of reasons…read more 1. The price point of every pair is not ridiculously high 2. The selection is offbeat and fun 3. The staff is fun 4. There are always lots of shoes on sale, especially between seasons Selling a range of casual sneaks, edgy leather boots and unusual and fun heels, Graham's has a great mix of stuff that will keep you from blending in. Think of this place as a little bit indie. They sell a few brands that I have always loved - Poetic License and Irregular Choice, which I haven't found anywhere else in Dublin. The prices aren't bad, and the sale prices are awesome. Lots of pairs are half off or even more! Definitely check this place out if you're not interested in the cookie cutter party girl look.

Hello "Hello" said…read morethe nice but clearly tired shop assistant, "how can I help you?" She looked at me, realised it was unlikely that I was in to get shoes for myself (we were in the kids dept) and looked for the child that must be somewhere in tow. ...there he was... faster than a speeding bullet, diving through my legs, past the fish tank (really big, impressive and colourful) and under the benches. She looks at the legs and feet poking out, measures the feet and gets a selection of runners for himself. The selection was big and well chosen.... All bright, boyish and garish as hell. I spotted the ones he would go for immediately - not the most expensive (but not cheap), but by far the brightest most garish runners I have ever seen - they even had lights, lots of lights. Within 2 mins he had them on He didn't take them off for 3 days. Great shop, great (and very tolerant) staff.