Alayja was absolutely wonderful! She was so kind, patient, and attentive with my daughter. She…read moretook the time to ask what my daughter wanted done with her hair while also making sure everything was comfortable and agreed upon by me. She even went over everything again to make sure we were all on the same page. Everyone was so welcoming when we walked in, and the salon has such a warm, positive, and friendly environment. The prices are wonderful, and the service was even better! I especially want to thank Alayja for making my daughter feel important, heard, and beautiful. She was truly so sweet and made the experience so special for her. We will definitely be back and will absolutely recommend this salon to others. 10/10 experience!

Great service for my kid, made her feel really comfortable and happy…read more Alayja brought fantastic energy to this appointment, I really recommend this place! Thank you for giving my kiddo a cute haircut

This is a long overdue review! I have never gotten my hair done in Jacksonville but was in dire…read moreneed to give my hair a makeover after having a baby. Southern Roots had great reviews and they didn't disappoint. I had my hair colored by Amy and she was wonderful! She really knows her stuff and I felt really comfortable trusting her with my hair. I've been to many salons in the past where my hair did not come out the way I wanted (cut or colored). I was seriously SO surprised at the wonderful work Amy did. I have naturally black hair, and wanted to add a cool toned ashy blonde balayage. My hair turned out AMAZING. Went home and my husband was surprised, but absolutely loved it. Highly recommend!

Edited to add more info after the owner's response: I am out $300+ and my hair looks awful. I…read morerespect that your stylists get paid by commission, but in this case, no commission is deserved outside of the generous tip I left. I deserve to be refunded, period. - This was my first visit to Southern Roots, and while I had high hopes based on the stylist's reviews, my experience unfortunately didn't go as expected. When I left the appointment, my hair had been curled, which can easily mask issues with color or placement. It wasn't until I straightened it two days later that I saw the actual results, and it was clear that the outcome didn't match the inspo photos I shared or the conversation we had beforehand. I reached out right away with photos, and while the stylist responded kindly and offered to fix it, I ultimately decided I wasn't comfortable with another appointment. I was then told the salon doesn't offer refunds, and instead, the owner, who I did not book with would be the one to do the correction. As a first-time client, this doesn't sit well with me. I don't feel comfortable going back, and I don't believe I should have to. I am not asking for anything beyond a fair resolution, and a refund would allow me to go elsewhere and have the issue addressed by someone of my choosing. Out of respect, I won't name the stylist - I don't believe this policy is hers, and I know she's done great work for many others. But I do think the salon's refund policy and how this situation was handled deserve to be shared. I'm including photos (the inspo pictures and my result) so others can make their own judgment. I always prefer to handle these things privately, but I also believe in transparency, especially when your first experience as a client leaves you feeling dismissed.

Not enough positive things to say about Raimey! I have been going to her for years. I currently…read morelive in Baltimore and still make the drive down (7hours) just for her to do my hair. That's how much I trust her. The rest of the team is so accommodating and friendly too!

Marnie always nails it!! Everyone there seems so nice and they have excellent customer service.read more

I LOVE this salon! Isabella did a fantastic job on my hair. She kept my length while cutting off…read moreall my dead-ends and now my hair feels phenomenal and dare I say looks that way too. The price is better than most around here and with my texture hair it's hard to find a hairstylist that knows how to style and cut my hair. I definitely recommend this place and seeing Isabella!

Isabell, you're amazing. I have no other words but those. My hair has never been is better handsread more

If you do anything today, book the head massage with Katie!!! The hair cut was amazing, and was…read moreexactly what I wanted...but that wash & massage was next level! Such a great little self-care treat. Thank you!!!

Can not give a better review for this salon!!! Katie and Drew were AWESOME!! Made me feel and look…read moreamazing with my super long hair!! Katie did exactly what I wanted!!! Drew thinned and styled my daughter who has crazy thick hair and it was PERFECT!!! Thank you for being PERFECT!!

I saw several ads on Facebook for Shelby Allegra Mack who works here and they were always so…read morebeautiful so I finally made an appt and was seen today. Shelby did an awesome job and I LOVE the layering!!! I have never seen my hair look so good from the back. i told her I was going to be swaying and bouncing just to show it off ! Highly recommend Shelby

I very much recommend this salon! I had Abby, who was not only SO wonderful at coloring and cutting…read moremy hair, but also waxing my eyebrows and styling my hair in a beautiful beach wave! I loved how she took the time to consult with me first about the true shade I was searching for. She completely matched the idea of ashy cool toned brown I had in my head. This place is like a secret lovely little cottage/cabin with a relaxing atmosphere. Overall I definitely will be going back. Since Abby did such a great job, I feel beautiful, and that's what it's all about!

CURLY HAIRED PEOPLE. Pictures included... If I could do zero stars I would!! I walked in and gave…read moreher three pictures as a reference, she looked at me and said "bangs not pretty with curly hair" honestly should have just left right then and there, I told her again that, that's what I wanted and she ignored me, when she said she was done it looked like she only cut my bangs and I said I wanted more layers and this woman literally cuts straight across, I'm not a hair dresser but that's wrong!! I gave her pictures and she butchered my hair I would have rather her robbed me than butch my hair. She was rude and had no care for what I wanted, she didn't even wash my whole head, she washed the top and that's it, I had to call and go to this other place to get my hair fixed

Every time I go I always leave happy! Love the kind A lady that works there ! She always give me…read moreexactly what I ask, though I have gone one time where a different woman cut my hair and I was not so pleased. Just depends on what your looking for. If your a man and getting a cut I recommend t

Not sure where all the negativity is coming from but I had a great experience…read more Walked in at eight am and was greeted warmly by a girl with short hair. She got me checked in and I waited three minutes for Alex. She cuts good hair! Bangs are banging and my hair feels great. During my cut, three other girls were taking down Christmas decorations and sweeping and mopping. Music is nice. Smiles all around, for the most part. It's not an over the top friendly place (no hugs or fake conversations) but it's not cold or depressing or uncomfortable. Just the way I like it. I'll be back in two weeks for a bang trim. Thanks !

Title: Disappointed by Complete Lack of Loyalty and Flexibility for Long-Term ClientsI have been a…read morededicated client of the Swansboro Wild Olive Salon location for over three years, making the 45-minute drive to visit every three weeks. I held this establishment in high regard and trusted them completely. Unfortunately, today that relationship was entirely broken.Due to an unforeseen emergency, I was running 14 minutes behind. I called while on my way to give them a heads-up. Despite my years of loyalty, I was rigidly told that because of a 10-minute late policy, I would be turned away because they were slammed for the 4th of July holiday. I even offered to skip my blow-dry to make up for the 4 minutes, but was told my stylist Grace was already overbooked.I was literally moments from pulling into the parking lot, begging to be seen, and was still turned away. Turning away a client who frequents your business every three weeks over a matter of four minutes--especially when a compromise was offered--shows a complete lack of integrity and customer appreciation. It is tasteful business practice to value relationships over rigid booking windows. Because my loyalty was not acknowledged, I have canceled all of my upcoming appointments for the next several months and will not be returning.

I went quite a few times trying to give the hairdresser a chance to get it right, but it never…read morehappened. My haircut was terrible so much so I started cutting it myself, and as far as the color (roots) it last maybe 2 weeks at most. You couldn't even see yourself in the mirror when she cut it because she wouldn't raise the chair. It was a mess.

I had gone to David's a few times the last time I lived here right before we moved, but I totally…read moreforgot about it when we moved back...until I had a bad experience at another salon and then was ransacking my brain for a new place. I'm glad I finally remembered! There is no receptionist, but you'll be greeted when you walk in by whoever is there. You can tell as you watch the stylists and the clients that pretty much everyone knows everyone and they're all regulars and it feels very warm and inviting. It's just a small place but it's very nicely decorated--not your typical "strip mall" type of hair salon for sure. I always wait until just about the last minute for my appointments (meaning I decide "Oh crap, I'd really like to get my hair cut tomorrow!") and Karla was able to get me in no problem...plus she was super nice and sweet. She was very attentive to what I wanted and had some suggestions. The cut was great and she was able to straighten it just fine (you hear that, stylist at http://www.yelp.com/biz/transformations-salon-jacksonville#hrid:4SMg-Xv4Z6IYWI5SzSPPxw). The only thing that's a little strange is that you pay your stylist directly, and at that moment, Karla didn't take credit cards (I can't vouch for the others). She did mention she had a cell app to take CC payments but it wasn't working at the moment, but promised she would work on it for my next appointment. But to their credit, she did take a check so at least I wasn't worried about trying to drum up some cash. (Though, if I had no form of payment on me, it feels the type of place that would likely have no problem of you coming back later to pay.) I would definitely recommend this place to anyone.

Love, love, love this salon. I'm a busy mom and haven't gone to a salon in years. Georgina was very…read morehelpful and kind. She didn't make me feel bad for not upkeeping my hair. I received a wash, cut, and style all for an affordable price. She was able to quickly get me in the salon and gave a follow up time on when I should return for a trim. I referred my friend and Georgina got her in the same day. Highly recommend her and 114 Hair Studio. My hair feels and looks so healthy.

I've been going here for a few years now and love it. I have thick Dominican hair (no relaxer) and…read moreGeorgina always blow dries my hair to perfection. Every time I'm there most of their clients seem to be of all other ethnicities but I feel they are a true find for us Hispanic curly hair girls who every now and then are looking for a good blow out. I recommend this place to everyone though not just the curly haired. They do a great job no matter what type of hair you have.