Perhaps I'm a bit bias, but when it comes to BMW, I'm always a fan. BMW of Brussels carries on the…read morestrange European tradition I've seen where dealerships are smack dab in the middle of the shopping district next to Abercrombie & Fitch and Hermes instead of being out in the open like they are in the US with lots of cars and models to look at. This BMW was clean, well kept and pristinely organized by a few M cars that were on display inside. The showroom was clean, the staff were friendly and they did not seem to mind that we were tourists peering in everywhere, getting our greasy little fingers on everything including the crystal clean glass. The prices here are actually slightly cheaper than they would be in the US for an M car anyway ... not that you could really buy one here and then bring it back without European delivery but seems like a cool place to visit. I guess they keep the inventory stock outback or somewhere else in a parking garage because there was no room on this street for anything but some high end classy shopping and a practically museum-like BMW dealership.

I ordered a X3, and was invited to pick up my new car on 18 October. When coming there, they were…read moresurprised, they completely forgot about it, my car was still in Bornem. A couple of days later, they called me with the message that there was some transport damage at my car. One week later they called back telling me it was more serious then initially seen (roof damaged, car had to be disassembled...). I told them that I would not accept that car, I paid for a new one, so I wanted a new one. After a month of discussion, they concluded this was not possible. Explanations given: "Transport damage happens regularly" "It is not our fault, it is the transporter" "It is what it is, we cannot undo it" "it will be repaired" ... . The Sales Manager, LDW, did not even reach out to me (because I am a women? or cost of car was not worth to do it? or denial of complaints is typical for BWM?). Is that what BMW expects/tolerates from a sales manager of their key dealer in Belgium?? Last Friday they delivered the car. And: it was dirty outside! A company without professional & product proudness!!