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Takapuna, AUK

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Phoenix

4.3 (3 reviews)
Closed • 10:00 am - 6:00 pm

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The Cosmetic Store

The Cosmetic Store

4.7(3 reviews)
7.0 km•Auckland CBD

This store has a very impressive selection of Korean and Japanese cosmetics at reasonable prices…read more In particular their selection of cushion foundations and sheet masks is extensive and most notable brands are present. While prices are a bit above what you might pay on the internet by 10-20%, for me this is outweighed by the convenience of not having to wait for shipping, and the testers available. These are important for things like eyeliner, brow products and base makeup where you might want to test the shade or wear time. I would also recommend this place for any hair dye addicts as they stock palty, liese prettia, freshlight, beautylabo, shakin' puddin' and more, and the staff actually know their stuff about the colour accuracy and lasting power of each type! The shop assistants are very attentive and friendly - they will give you advice if you ask, but are also happy to let you browse without pressure if you say you are just looking around. If you're looking for a gift or product recommendations this is a great place to visit.

I love this store! They have great Korean skincare products and cosmetics that are usually hard to…read morefind in Auckland and the interior is cute too. The variety is pretty great and they are stocked up on most of the popular products which is great. I recently got some stuff and it was cheaper than buying it online which made me pretty happy. Most likely going to be shopping there more in the future :)

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The Cosmetic Store
The Cosmetic Store
The Cosmetic Store

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Missha Hair - New shopfront

Missha Hair

3.7(3 reviews)
7.3 km•Auckland CBD
•$

I was slightly skeptical when I entered and there were two old men having their hair cut, another…read morewaiting and I wondered if this was a barber shop. I asked the lady if I could make an appointment to which she replied "you want hair cut now?" Why yes that was what I wanted actually, I said yes and like magic another lady appeared from a back room, I was going to get my hair cut! She asked what I wanted, so I told her and when I mentioned tidying up my fringe she nodded and vocally agreed that this was in order. First off, to wear non covered in footwear, she must be fairly confident with the scissors so I was confident I had come to the right place. After all, cutting hair for over a decade, I'd say she was pro. I had a dry cut, which lets face it, after your hair is washed and towel dried it is about as wet as what it was when mine was sprayed with a water bottle. My hair was layered, ends trimmed and fringe cut all in around 30 minutes, I was so impressed. My hair looked way better than it did previously and for only $35. You can't beat that. There isn't anywhere that would but hair of my length for under $65. I was stoked.

Is it racist to say that Korean hairdressers are better than people from other cultures? Political…read morecorrectness aside, that has been my experience. I have been to several Korean hairdressers and they are always so good at what they do, and the ladies at Missha hair are no exception. When I first sat down and discovered that there was a significant language barrier between myself and the girl who was about to cut my hair, I felt skeptical. I described to her what I wanted done, nothing to fancy, just a bit off the top and a bit more off the sides, she nodded her head and smiled in a way which revealed that she understood none of what I had just said. In a charade of hand gestures, I made a second attempt to tell her what i wanted, soon just giving up, and giving her the thumbs up to let her know she could start cutting. I was taken aback by the speed which this woman could use scissors, 10 minutes later I was left with one of the best haircuts I have ever had (nothing close to what i asked for).

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Missha Hair
Missha Hair

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Daiso $3 Japan - Unbelievable happy cutlery.

Daiso $3 Japan

4.5(10 reviews)
7.3 km•Auckland CBD
•$

Imagine the department store that Hello Kitty would shop in, and you'll get an idea of what Daiso…read moreis like. It's tiny, it's jam-packed from floor to ceiling, the aisles are only big enough for one-way traffic, and everything is so cute it makes me want to squeak. Unlike other discount shops, Daiso $3 Japan contains higher-quality, made-in-Japan products. I've been shopping here for years for everything from kitchen equipment, to gift wrap, to cosmetics, to crockery. Plus they have all the wacky Japanese products you've never heard of - refrigerator curtain, anyone? I guess Even food needs privacy sometimes. But don't be fooled, everything in store in actually $3 plus GST, making everything $3.50. Or you can get three items for $10. Check it out and spoil yourself with a fluffy toilet-seat warmer.

Cute little shop in between the city, if you're looking for something from Japan! The with lots of…read moreitems in stock from basic home goods to crafting the variety of choices are available! The shop aisles are narrow, and because of the tiny space it does get over crowded. If you're trying to shop with a baby stroller/pram, it'll be very hard to navigate in the store. I recommend leaving the pram outside with a family member/friend while you shop inside. If your pram is narrow it'll fit just fine. The staff are quick to serve you if needed. The prices are 3.50$ each for any item in the store. If you purchase 3 items they are 10$. It is always being stocked with new items! I would recommend this place if you're looking for some cute but cheap items for stationery use and or household decorations!

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Daiso $3 Japan - Secondary tupperware section. Seriously guys, cool it on the tupperware. We get it.

Secondary tupperware section. Seriously guys, cool it on the tupperware. We get it.

Daiso $3 Japan - Daiso $3 Japan

Daiso $3 Japan

Daiso $3 Japan - Here's that bowl with a dog's face in it that you wanted.

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Here's that bowl with a dog's face in it that you wanted.

Makeup Direct

Makeup Direct

2.7(3 reviews)
7.1 km•Auckland CBD
•$$

I was so excited to stumble across Makeup Direct. It looks fresh and exciting from the outside and…read moreI made a quick beeline to the door. It all went a bit pear-shaped after that. First thing I spotted? OPI nail polish (I'm the biggest fan) selling for $23.90 each. "Huh? But I thought this was a discount shop?". Fair enough, Farmers now sells its OPI for $26.90 each (ridiculous), but there are plenty of places online where you can get your OPI fix for much less. So I figured the really exciting discounts must still be to come. But no. There was a jumbled range of products, organised by item type (eyeliner, bronzer, mascara, etc) rather than by brand, which makes it hard if you're on the lookout for something in particular. On the plus side, there were two sales assistants who were very friendly and approachable, and you can certainly get products there cheaper than at other retail destinations. Perhaps I just set my expectations too high. Le sigh.

Located on Darby Street in Auckland's CBD, Makeup Direct has a wide range of cosmetics and beauty…read moreproducts on hand. Reputable brands such as Maybelline, Loreal and Revlon are stocked by Makeup Direct, and at very low prices! A great range of nail polishes and make up brushes, fake eyelashes, removal pads, tanning lotions and other such essential products are also available at Makeup Direct. Everything a fashion loving, makeup conscious young woman could need can be found here. It's the perfect place for struggling students to get their makeup fix. Don't waste your time and money at the normal beauty counters - make Makeup Direct your first port of call, and you could be amazed by what you find. Makeup Direct's extensive range of stock means that it doesn't just cater to younger women - my mum also gets her basics from this store. The staff are always really helpful and knowledgeable. As makeup lovers themselves they are full of handy tips and advice - make the most of them!

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Makeup Direct - Makeup Direct

Makeup Direct

Makeup Direct

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MAC Cosmetics

MAC Cosmetics

3.0(5 reviews)
6.5 km•Viaduct
•$$$

If you're in any way interested in makeup, you will have heard of or been to a MAC cosmetics store…read more Or a MAC cosmetics counter, at least. The MAC brand is a worldwide leader. People flip out over their lipsticks. Personally, I'm not a huge makeup shopper, but I do like to visit the MAC store. What makes MAC different, I guess, is the variety of shades they do - they're very good for anything bright or a little crazy. They also do a skincare line and they've got this product called 'Fix' which is my jam - it's a spray that sets and refreshes your makeup. Get it. That and they have this new lipstick called 'Aprés Chic' which is probably the best colour I've ever come across. The packaging is amazing and the girls in the store are pretty good - if a little intimidating. A fail-safe shopping option if you're buying a gift for a young female. Note for experts: They sell MAC Pro products here, as well as the other retail lines.

I hate doing this.. But okay…read more I have been to MAC twice in one week. One time was to buy a gift for a friend, and while the girl that served me was lovely and gave me great advice (thank you, I appreciate it!) the other three staff in there were quite rude. I won't go into detail on that because there's little point, but they should know that being snappy doesn't work with customers. It also doesn't work with customers that have been to MAC stores all around the world and know how good it CAN be. Today I went in to specifically look for a new red lipstick. I went in... hung around the lipsticks, trying some on my hand... I was in there for a good 7 minutes doing that. Then I went to another part of the store to see if there were any other lipsticks... Still no one talks to me. Then while looking at the lipsticks for a second time, a staff member (clearly in a hurry) pushes up beside me and starts foraging for what she's looking for. No apology, no "hey, I'm doing this for x customer, can I ask what you're after and I'll get someone to come over and help you?" Argh... Maybe I'm asking too much? I love MAC make up, but experiences like this reinforce why I buy everything online. 2 stars - for the product only. As an aside, I went to Bobbi Brown straight after - had the most amazing help and advice. THEY will get my business.

Lush - Entrance

Lush

4.1(9 reviews)
6.9 km•Auckland CBD
•$$$

I stopped by just to see what new items they have since I haven't been to a store in a while. I…read moreended up purchasing a few things. The customer service here is unmatched. Luna ended up assisting me and she was amazing! So knowledgeable and very eager to answer all of the questions I had! Thanks again Luna!

Even from Queen St (although not through the whole length of Queen St) you can smell the…read morewonderfully strong tell tale scent of a Lush store. This store is nearly always busy, and if you come in when its not so busy, if you linger for around 15 minutes its bound to be busy again - I don't know how the staff copes with it so well. The products are great - eco-friendly, smell *super, duper* amazing with scents to fit all sorts of tastes (fresh, sweet, sophisticated, food related - they've covered it all!) and different (some products take time to get used to, such as their solid shampoos and toothy tabs, which feel different than your average shampoo/toothpaste) but well worth it (they often only need a little bit of the product to use, so they last quite long) even though they are quite pricey (their face cleansers that last 2-3 months cost around $19, and their bath bombs that can be used twice if you halve them cost around $7.50) The staff there are warm and very helpful! I have asked for samples of items and they have kindly fulfilled my request, and once I was looking for an item that was out of stock in their display, and one of the salespersons looked in their stockroom and even phoned a nearby branch (the one at Newmarket) to help me find the item I was looking for. It's true what the Zoë said regarding Lush - it's really hard to go in this shop and come out empty handed, as everything is so loveable there from the staff to the vibe to the products itself.

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Lush - What soap shall I choose?

What soap shall I choose?

Lush
Lush

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Lash Noir

Lash Noir

3.3(4 reviews)
7.3 km•Auckland CBD
•$$$

If you want eyebrows like Cara Delevingne, look no further. Not only are the ladies at Lash Noir…read morespecialists in eyelash extensions, tinting and curling but they're also eyebrow magicians turning my unruly brows into sleek, well-shaped face framers in a single visit. How? Well, they use a trademark shaping method called Anastasia Brow Enhancements (don't worry, i'd never heard of it before either). Basically, it involves taking certain reference points on your face and then shading in your brows using the stencil that most matched to your natural shape. This means before they even bring out the dye and wax you can see what the finished shape will look like. Genius! I'll admit, the dye they used is darker than i'm used to and was a bit of a shock at first but after donning my new & improved brows for a day, i'm a fan. They also have products that help you sculpt your brows daily, which of course I convinced myself were a necessity. It still early days, but I'll keep you posted...

The first time I had my lashes done they were great and lasted pretty near three weeks,however I…read morehad them done a second time just a week ago and I'm afraid am not impressed. Unfortunately I got their newest recruit and it shows. I don't know if too much glue was used but all the lashes, particularly on one eye are clumped and stuck together and brushing them doesn't help I just lose more lashes and the glue peels off and sticks to the lashes...I'll be lucky if this lash extension lasts more than a fortnight. Beware who you use...

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Lash Noir

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Phoenix - cosmetics - Updated July 2026

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