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    Pnicolai

    5.0 (1 review)
    Closed 10:00 am - 6:00 pm

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    18 years ago

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    Les Senteurs

    Les Senteurs

    3.8(4 reviews)
    0.8 miBelgravia
    £££

    The best perfumers in the world are the French, and this shop is a testament to that…read more They sell rare to find perfume brands, as well as delicious fragrant candles and all that you might want to create a lovely atmosphere at home. The carry limited editions like the Frederic Malle perfume chest, they only produced 500 of this around the world, and it contains 15 perfumes in a beautiful box worth keeping. It's a little treasure and the kind of place where you can find a unique scent.

    Since the last review is over 4 years old, I thought I'd add a more updated review since the old…read moreones do not reflect the new reality. I'll start by saying that this was the biggest disappointment I've had when it comes to perfume shops in London. And, this is a shop, undeserving of the name perfumery. You can do much better. Some of the attitudes are in need of repair, they do not offer you free samples even after a purchase, they do not offer full refunds on legitimate returns (unopened merchandise returned the next day), and they have no clue about their own stock of perfumes or perfumes in general. That's the short story. The most important thing is, there are 3 places in and around London which are way better. Bloom in Covent Garden, Jovoy in Mayfair and Roullier White in East Dulwich. My suggestion: skip this jailhouse and go to any of the aforementioned 3 for you will be led to the promised land. Here you will be treated with distaste, mishandled with care and rushed out the door. The lack of enthusiasm for perfume is at the root of all of this. The judgement of a customer dressed casually (expensive-casual no less) instead of in a (less expensive) suit is poor judgement. Apparently, not all money is equal in this sad, outdated snobbery of a perfumery. You've been adequately warned. ***Note to store management: I've spent in excess of £1,000 elsewhere since arriving in London so rest assured, I have the money. A leather jacket does not equal thief, especially when suspected thief's jacket cost him £1,500. That's a little more expensive than most suits. Just a little education to counter your ignorance.

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    Les Senteurs - Exterior of Les Senteurs

    Exterior of Les Senteurs

    Les Senteurs

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    Floris London

    Floris London

    4.9(7 reviews)
    1.7 miSt James's
    £££

    This is a truly remarkable business - my favorite store in London. You will be hard pressed to find…read moremany businesses with the heritage of Floris. Here are a few reasons to love this store, and why my last business trip to London won't be the last occasion I buy from this perfumerie: 1. History: Floris has been making perfumes since 1730. This business is older than my country. 2. Client List: Their list of former and current customers reads like a who's-who of royals, celebrities, captains of industry, and other high-profile folks. Ian Fleming loved Floris perfumes so much that he wrote them into his novels - James Bond wore the No. 89. Floris also has multiple royal warrants, including one from the Queen. 3. Surprisingly friendly, down-to-earth staff: When I wandered in here, I spoke with Margarita, one of the employees. She was excited about the products (always refreshing), friendly, yet not pushy. She displayed an impressive knowledge of the company's storied history, and was eager to talk about it. Thanks to her, I walked out with their 4-cologne pack for men, which included the No. 89 worn by Ian Fleming (and James Bond). 4. Custom-made perfumes: Floris custom-makes perfumes as well, though the price is not cheap (about 450 pounds if my memory serves me correctly, or two for 800). If you elect to have your own perfume, you are taken to a back room filled with numerous small bottles, each a different scent. They test your skin's properties, ask you about your personality, and based thereon make a one-of-a-kind concoction just for you, which is then recorded in their enormous book. The next time you order your custom perfume, it's only 150 pounds or so. Margarita gave me a peak at the ancient-looking book. Every other name was a "Count so-and-so, had an "Esq." title, or something like that. Some very important people have walked into that room. 5. Pride: They package your purchase beautifully, something you don't really experience much in the US (even when you shop at a Saks Fifth or a Neiman Marcus, they usually just wrap your purchase in tissue and throw it in a bag. Not so here!). Ribbons, beautiful packaging, a nice bag, etc. 6. Ancient scents: As I was walking out, I asked the folks working here what their oldest scent was. It was a perfume created in the 1700s. I forget now the name, but I remember the scent - like a bouquet of flowers. That perfume is STILL for sale here! I love this place, and they sell items online. Hope to return in the future.

    Floris is the premier perfumery in London, having established itself in 1730, and has prided itself…read moreon excellence since that time. Floris has a store across the street from Fortnum and Masons where the entire range of its fragrances are available. Scents range from floral to sweet, and smoky to citrusy. Floris counts King Charles among its clients, and carries the royal warrant. His mother, the late Queen Elizabeth II was also a customer. I own 3 colognes from here and love each of them.

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    Floris London
    Floris London - Interior.

    Interior.

    Floris London - Storefront on Jermyn street.

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    Storefront on Jermyn street.

    Jo Malone - Need refill!

    Jo Malone

    4.7(6 reviews)
    0.5 miBelgravia
    £££

    Okay so I wuvvvvvvvvv Jo Malone. I think I have like 6 scents plus bathroom spray, and two…read morecandles. As an american, I am used to buying out of bloomingdales but after walking by the Jo Malone store in Chelsea I knew I had to go in. Was greeted with a glass of champagne and I was ready to explore. A full store of Jo Malone. They had a wide array of gift sets and a huge display of samples. I was ready to buy one of the standard new scents and a candle when Jonathan stopped me. I was looking at a set of large colorful bottles that I had never seen in the states before. Jonatha then unloaded his story / sales pitch on me about some guy going to the foothills of the himilayas to get tea leaves and decided to use in cologne. The whole line was inspired by different types of tea and actually infused real tea leaves. Apparently, Jo Malone has a 5 year patent on this concept. Only 5 stores cary this new line. They are all in London and this is one of them. I ended up with the midnight black tea cologne. It is absolutely intoxicating.

    Jo Malone has very simple and refined fragrances. The scents are decadent and intoxicating. My…read morefavorite scent is Pomegranate Noir which is distinctive, seductive, and modern. You can purchase your favorite scents in colognes, oils, soaps, candles, sprays, and diffusers. Love the products, branding, and beautiful gift packaging. For wonderful room fragrance, I prefer the candles versus the room diffusers. The cable has a more powerful and amazing scent. www.jomalone.com

    Photos
    Jo Malone - Need some for Christmas?

    Need some for Christmas?

    Jo Malone
    Jo Malone

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    Selfridges - @endoedibles on Instagram 11/28/25

    Selfridges

    4.0(448 reviews)
    1.6 miMarylebone
    £££

    We stopped by Selfridges to pick up a swim suit for the honey, but also ended up dropping into…read moretheir food hall. For the food hall I loved that they had a great selection of so many different types of food and drink. I was able to pick up some sushi and drinks, while the honey got some ramen to-go. I also loved that you could pay at the specific stall you got the food from and did not have to get in line for every single item. In relation to Selfridges' clothing section upstairs, the signage for the sections was poor and we ended up having to ask where the swim area was. Everything was £80 and up so we later ended up going to Primark since it was a little too rich for our blood (DH constantly loses his swim trucks when we travel). All in all, I was glad they were close to our hotel and the food hall definitely gives the nearby Mercado (which was our goto last year) a run for it's money.

    Tips: - The foodhall is worth the visit. Enter from Oxford…read moreStreet. - Candy is on the lower ground level. - If you come here around Christmas, the Christmas section is lovely. I was in London in December 2013. I visited a bunch of department stores. Part of me was curious about how they are set up versus how the flagship department stores in Canada were set up. I visited the flagship Selfridges store on Oxford Street. Rest in peace to the flagship Eaton's store in Winnipeg that I frequented often when I worked across from it. I also miss the flagship Hudson's Bay stores in Toronto and Winnipeg. I will toss in the flagship Simpsons store that preceded the Hudson's Bay. I stayed in South Kensington. There was a bus stop steps away from the hotel and around the corner from Gloucester Road station. I took the 74 Putney bus that got me to this store. I could have also taken the underground to Piccadilly Circus, but the walk would have been a bit longer. I wasn't sure how much damage I'd do here! I entered the store from Oxford Street, which gets you on the ground level. I remember seeing sushi on a convenor belt to my left. It was cool. It was Yo! I'm glad that this eatery is still around. You can dine here or do takeout. I entered the foodhall. I was so happy. I saw cupcakes, oysters, caviar, and more. Everything looked fancy and yummy. The ground floor had a beauty section and a pharmacy. This store is large. It's the second-largest department store in London, behind Harrods. I spent most of my time on the lower ground level. It's where the candy, wine, and cookshop sections are. I love candy and confections. I saw everything from macarons and chocolate malt balls, to fancy bourbon and wine. I bought some chocolate bars. They were perfect to hand out to colleagues. They were also Christmas-themed. I got milk and dark chocolate varieties. They were delicious. This floor also had a cinema. I didn't check it out. I was too busy visiting the technology and stationery sections. I was so happy on this floor. I spent the most time here. I did check out the women's clothing, which occupies levels 2 and 3. There was a lot of designer clothing. It didn't suit my casual, cheaper style. I loved coming here just before Christmas. It was festive and fun. The Christmas section was enjoyable to peruse. I have fond memories coming here. I hope to return someday. This store is over a century old and I'm pleased that it continues to endure. (49)

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    Selfridges
    Selfridges
    Selfridges

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    Pnicolai - cosmetics - Updated June 2026

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