STAY AWAY from Power Brands Consulting. If you are thinking that you need help with your business, DON'T FALL for their fancy brand-name dropping and fake offices 'on both coasts'. They are con artists and will take your money before you know it. We are a private equity backed business. A year ago, we pursued a bunch of contracts with them for the development of a line of beverages. Their con scout Saul chased like a good dog, we we signed them, of course they didn't. No dates, no deadlines, nothing. In good faith, we had not opted to use legal advice at that time. For the last 12 months we have been enduring the Power Brands curse on every level. Samples without content labels that could be dangerous to consume, pathetic creative work, incompetent staff, rude attitude and total oblivion. I will not list out everything we have been through with these guys because there isn't enough space on here. Regarding the creatives, their work was so bad after 5 rounds we had to buy special software and machines to do it ourselves. We paid for 'brand consulting' $10k/month an got zero from them. We paid for logos, brand names, taglines, content...well, you guessed it. We had to do everything ourselves. Finally when we wanted help in connecting with co-packers and distributors they totally turned a blind eye. So all their promises on their website are totally fake. The moment they get paid that is when the downhill begins. When the blunders were just out of control, I was asking why the deadlines were consistently not met, the follow up was non existent and the progress was so slow. I was questioning why they were making so many mistakes, in crucial things such as the specs! They were mixing up and screwing up the dosages! Why was the lab constantly understaffed and changing people? That is when the sociopath Darin Ezra lashed out with threats, pulling off his team and demanding we got AN ADDITIONAL resource to cover their lack of knowdedge in beverage development. Unless we paid for this resource they would stop all work. His sidekick Marty Molina, acts like a calming agent but is just as a con as Ezra is. So we did pay, only to still achieve nothing for months. When we finally reached at 'final' production, that is when the total disaster happened. The final product was NOT like anything we had sampled throughout the months. It was bitter, awful tasting, had a mud-like sediment and black. We had to destroy 8 tons of product. We had to go back to the drawing board. We had to keep the investors still on board (this was the toughest). This cost us close to $150k and 6 months out. Of course, PB just ignored everything and finally their con lawyer Jill Birkman sent us the 'cancellation of agreements' letter. When we asked for a refund for incompleted work, well, they made us sign a liability release agreement all the way in the beginning after an serious issue they had caused (I cannot disclose) AND they used that for all the work and every mishap on their behalf. When we started, they assured us we would be in business within 4-6 months, well that was a joke. A year later and we are $300k short and with no product. So please do yourself a favor. STAY AWAY. read more

Ive been working with Power Brands for over four years designing a line of sophisticated elixirs. After doing my due diligence on the company, team and solid track record of award winning beverages they have developed, I have never once doubted my decision that I hired the most experienced and qualified company to bring my vision and dream into reality. From my first phone doing a very thorough job of explaining how the process works and being so available by phone during my decision making process I started feeling very comfortable as the excitement of my new venture began to build. Fast forward, I was at a stuck point due to having challenges finding an organic source for a rare ingredient and the right flavor pairings. A phone call was arranged for myself with Darin, the operating founder of the company. After me explaining what I was trying to accomplish and Darin understanding the complexity of the matter, I asked a question and he gave me a suggestion that completely brought the vision together and started the project off on a much more complete and optimistic direction. My project manager recently got promoted and I was promptly contacted by the Leslie Ezra the president of the company recommending a call with her and her assistant Kara. It was very important to them that they had a crystal clear understanding of the direction we are taking the finishing phases of the project. I was pleasantly surprised from this and another show of power brands commitment to customer service and alignment to their clients vision. The chemists I've been paired with have done a superb job creating several complex formulations with exotic and delicious flavor pairings that function to my highest standards. I feel 100% supported and am looking forward to taking advantage of their suite of marketing options offered as I am guided safely into the market place one step at a time. If your serious about hiring the right, highly experienced team and development company that focuses on excellence through every phase of a business operation, I can highly recommend Power Brands to assist you in bringing your vision and dream into reality. Carlin Blaine read more

Avoid this company at all costs! It's hard to even begin to explain how unprofessional this company is. They "helped" us to formulate two beverages. They made tons of promises and didn't execute on any. They took weeks between emails causing us to take forever to come out with our product. As we got ready for production they forgot to update one of our batching sheets because they stopped caring and rushed on important items. Costing us thousands as it impacted our labels that were created. At time of production they forgot to include our batching instructions. They sent them back a hour later. Which seemed too short of a time to actually think about this. Which it was too short because their instructions were wrong resulting in our product to expire in 6 months. 6 months sounds like a long time, but when you spend $40k on a production run, and you're a startup it takes months to even gain any traction and by the time we did we had fallout in our product and had to throw out. We reached out to them for assistance and again we were brushed off and instead of trying to address the problem they pointer fingers. After speaking with a new formulation as well as the suppliers of our ingredients they all had the same consensus. PowerBrands made a careless mistake. Again avoid them if you're seeking a professional company. read more

I recently worked with the Power Brands beverage development team, and I am absolutely blown away by the experience! From the very first consultation to the final stages of product development, their expertise, professionalism, and passion for innovation were unmatched. The team guided me through every step of the process with clarity and precision, making what could have been an overwhelming journey feel seamless and exciting. Their deep industry knowledge and ability to execute on even the most complex ideas truly set them apart. What impressed me the most was their dedication to perfection. They went above and beyond to ensure that my product not only met my vision but exceeded my expectations. I couldn't have asked for a better partner in bringing my beverage idea to life. If you're looking to develop a beverage and want to work with the best in the industry, I highly recommend Power Brands. They're not just a service provider--they're a team of experts who genuinely care about your success. Thank you, Power Brands, for making this such an amazing and rewarding experience! read more

Please read the review provided by SMILE below. SMILE is absolutely right. I am in the middle of trade shows and as I had expected no one likes our drinks (prepared by Power Brands) at all. After 4 months of working with these cheats/crooks, my husband (and a 3rd partner / investor) gave up completely. We wish we had not even launched these piss-drinks they prepared for us. Even suppliers and distributors have gives us stories and warned us against DARIN EZRA and his unprofessional team. I wouldnt be surprised if their so-called world-class beverage scientists are fake names/resumes on their websites. They don't even know the name of some of the most common ingredients such as some mushrooms that have been very common in trade shows now. If anyone is thinking of giving more than $500 per SKU to these cheats, you would be better off giving away your money to charity. Power Brands - CHEAT / CROOKS read more

I am so happy I invested my money and time into Power Brands they have provided me with an excellent tasting formula, valuable knowledge, and amazing customer service. I had no idea all of the details involved with creating a beverage and Power Brands is willing to explain it all and walk you through the entire process so it's not overwhelming. They respond so quickly to emails and they are very professional with each department-whether it be the R&D, creative or procurement side. You can tell each person is passionate about what they do because it shows through the excellent customer service they deliver. They take care of you and I would recommend them to anyone wanting to start a beverage from concept to market. Thank you guys for being a great partner! Appreciate your service. read more

I reached out to Powder Brands for possible formulation and sample product creation in 2016. Choosing Power Brands was the best decision I could make, since, as an outsider in the beverage space, I needed a lot of guidance which Power Brands and the team, lead by Darin Ezra, were more than happy to impart. Since their team is very experienced, and the company's services include start to finish "turnkey" capabilities, you're in great hands choosing Power Brands. In short, I'm grateful for their ability to turn my home recipes into a scalable world class beverage line ready for production (and at a fraction of the cost of competitors to boot!). read more

We wanted to thank Power Brands for all their help and support! Building a startup can be quite challenging, but having Power Brands on our side for guidance made this process a lot easier. We were very impressed with Power Brand's production facility, and utterly pleased with everyone involved in this operation. Everyone at Power Brands treated us as a priority, despite being busy with larger projects. Not surprised why Power Brands is successful and highly recommended. Again, thank you very much Power Brands we look forward to our continued partnership! WWW.IVUSIONBEVCO.COM @IVUSIONBevCo read more

I don't usually write reviews, but I felt like I should for Power Brands. When I first reached out, I honestly had no idea how complicated launching a beverage really is. I just had an idea and some excitement. They didn't make me feel dumb for not knowing things. They just started where I was and helped me figure it out step by step. It's still a process (and I'm learning a lot), but I feel way more confident having them in my corner. If you're serious about building a beverage brand and don't want to figure it out the hard way, they're definitely worth talking to. read more

It was a pleasure working with Darin. He always made the effort to get in touch with me and make sure my needs were being met. He worked with me attentively was very thorough, and made sure my product was a priority and went out of his way to accommodate and assist me with getting my product completed with the best quality. If I ever had any questions he always provided adequate answers and guidance He treated my product like it was his own and was eager to help me to get it to market Thank you Darin read more

Working with Power Brands over the past couple of months has been a great experience. We focused on the beverage formulation side and were able to dial in our formula in just two rounds of sampling. The process was efficient and well-organized. Darin has been especially helpful and always available to answer questions, offer guidance, and keep things moving forward. We're excited about where things are headed and grateful for the recommendation that led us to them. read more

I am so glad I chose to work with Power Brands in developing my beverages. They have provided great service in helping me achieve a final approved formula that tastes great. They also have a design team that has assisted me with my label design. The team at Power Brands is very knowledgeable in the beverage industry and they do a great job at communicating with their clients. I highly recommend working with Power Brands for your beverage development. read more

I've had the pleasure of working with Power Brands for over 20 years. Darin and his team bring a rare combination of professionalism, deep industry knowledge, and a personable approach that makes collaboration seamless. Their extensive experience in the beverage industry is evident in every interaction, and their design team consistently delivers exceptional work. I trust them completely with my beverage product design and development -- every time! read more

Warning!!!! Stay away!!!! These guys will RIP YOU OFF because these guys are frauds!!! they dont know what they are doing, after you get talked into giving them business you are at the mercy of 20 year old amateurs!!! they have horrible service, never keep to agreed timelines, terrible design skills, always making mistakes!!! we waited to see something for 8 months after paying them tens of thousands!! stay away!!!! you have been warned. read more

This company is a scam. They lie to customers about the actual costs for materials and everything else associated with the job. Do not use this company. Darin Ezra is full of crap and lies through his teeth. His partner doesn't do anything but sit around and let Darin run wild. Don't waste your hard earned money in this chop shop. The staff is inexperienced and not qualified read more

I recently worked with Power Brands to develop my beverage and design my packaging, and the experience was excellent from start to finish. Their team was knowledgeable, responsive, and truly collaborative. They helped bring my vision to life with both technical expertise and creative insight. I highly recommend Power Brands to anyone serious about launching a beverage brand. read more

Horrible company and horrible CEO. I have never seen a company have such poor culture. Darin is a scam artist. You cannot make food/beverage brands and run a company that is void of joy. Run for the hills. I work in the entertainment industry and I have told many high profile entertainers to avoid even thinking about doing business with this company. read more

I,m blown away at the level of customer service and dedication this team has given our small project. I know they take care of global companies and was a bit worried that they wouldn't pay attention to us but I was wrong. The owner is a hard driving guy and makes sure that all the clients get what they paid for and then some. Thank you1 read more

We had a great experience with Powerbrands. Paul and Priya were both great to work with. They helped us navigate the formulation process efficiently while also making sure we were comfortable and happy with the results. Highly recommend Powerbrands to any beverage entrepreneurs looking to bring their vision to life. read more