Cherie is the best!! She is very talented, knowledgeable and friendly. If you're considering going here I couldn't recommend it more!

I never got as far as getting any piercings here so I can't speak to that. I heard good things about their piercer. I reached out several times, I tried emailing, calling, texting, and never heard back. The lack of communication came off very unprofessional. I ended up going to Red Room and was able to get an appointment that same day. If none of that matters to you, give it a shot. Maybe you'll have better luck. read more

I was going to take my kid to get a piercing at the end of June 2025 and upon waiting we discovered 8 dead cockroaches on the floor. One was squished right near the waiting area it was disgusting and what was worse was one of the employees placed a chair right next to it and didn't even clean it up. Then I noticed all the bug traps under the furniture. I'll never step foot in this establishment again, and if you do please take a close look. read more

best place to get your piercings! Cherie is the best. She made me feel so comfortable cuz she knew I was nervous. We spoke for the longest and I really enjoyed it. I couldn't have asked for a better person to do my piercing. She was great. Go to her yall. read more

I would give more than 5 stars if they let me! Cherie is not only very skilled at the craft of piercing but also a very beautiful person. My 13yr old wanted desperately to get a nose piercing for their birthday. Not really knowing the Chico scene (we are transplants from Oakland) we did a little research and found Pure Gold Studio. We had the perfect experience from calling ahead and getting information, to being welcomed and greeted at the studio, to the pleasant conversation and professionalism with after care instructions in such a stylish place. Big thumbs up all around and a million stars. Thanks Cherie! read more

Pure Gold Studio - Tattoo Near Me - Chico, California

Cherie is hands down the BEST piercer I've ever seen and stands out from the rest. I could not have asked for a better more professional piercer (especially as someone who had some needle anxiety). I've had both my tragus done and ended up having to get one repierced because of a keloid and she did it for me no charge because I was her client. She doesn't see her clientele as just numbers, but rather as people who need to get quality services done. read more

The employee we talked to was a lady with pink hair and she was extremely rude and unwelcoming. The price for a single piercing was $80 because of 'implant grade titanium'. Overall very unwelcoming, and very overpriced. read more

Went to Pure Gold Studio and had 2 flats (done at 2 different appointments) done by Cherie. She's very knowledgeable in her craft and is clearly loves what she does. I first went in and had 1flat pierced. I showed her my inspiration photo and we went from there. She worked with me to special order the jewelry and she can order anything from the major jewelry designers out there. Went back for my second flat and also had her check on my poorly healing tragus which was pierced 13 months prior and still not healing! I told her what I thought the problem was and instead of recommending full removal she recommended a jewelry change and it started resolving almost immediately. The tragus is now adorned with a hoop and is 3 weeks into finally healing and I haven't had a problem since (you can see the scarring around the jewelry). Overall I'm so happy with my piercings she did and her help in fixing my problem piercings. I highly recommend Cherie. The studio is small but very clean and conveniently located in downtown Chico by the campus. There's a small parking lot for customers shared by several businesses so you might need money for metered parking around campus if the lots full. read more

Pure Gold Studio - Fixed and healing tragus - Tattoo Near Me - Chico, California

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I had a good experience getting pierced by Cherie - she's done two separate piercings for me and I felt like she paid great attention to detail and cared about doing a good job. I am very satisfied with the piercings and how they've been healing so far. I gave 4/5 stars because it seems like appointments are booked a bit too close together - both times I've been there, there was a significant wait past my appointment time, which was frustrating. read more

Giving 5 stars because it wouldn't let me give 10. Super cool ass bitch. Clean, personable, great experience overall. Will be going back!

I got my helix piercing done last year by Cherie. My healing process did not go well (which is not Cherie's fault) so I decided to get it removed so it could heal. I went to her store during her designated store hours and it was closed. I messaged her on instagram and called her shop and left a message asking her if I could come in to get my earring removed and she never responded to my messages or call. Very unprofessional in my opinion. I resulted in having to go to a different shop to get it removed. I went to Red Room and they took it out for me no problem and the person who took it out for me told me that the piercing was not done straight and that it was slanted. read more

Best Piercing studio in Butte County. Owner Cherie is more than a licensed piercer. She has an amazing artistic eye and skill to help achieve the style, that best represents your unique individuality. If she doesn't have the jewelry in stock, Cherie will provide custom orders, thru her various vendors. Highly recommend you stop by her studio for all your body piercing desires. read more

My appointment was at 11, I showed up 10 minutes early because I believe in valuing other people's time. I tried to go inside Pure Gold Studio but the door was locked. I realized I'm 10 minutes early, and I might have beat her to the shop, no biggie I'll just wait till she shows up. My appointment time comes and nothing. So I call her and she doesn't answer, so I wait a bit and try again. Nothing. She finally calls me back to let me know she's going to be 15 minutes late, which I understand things happen but at least have the common courtesy of letting me know. After waiting another 20 minutes I end up having to go because I have another appointment that I was going to be late for. I let her know that I would need to reschedule due to the fact that she was running behind. The next day she charged my card for 42 bucks. Ive tried to contact her to ask her why and got ZERO response. If she is charging me for a "cancellation" due to the fact that she was late, thats not how cancellations work. I have never wrote a bad review before but felt the way she did business that day was shady. Very disappointed and definitely wouldn't recommend her. read more

Could not rave enough! After a bad experience at a nearby piercing shop, I walked to Pure Gold and Cherie turned my day around. She's extremely professional/knowledgeable, super fun to chat with, and makes the piercing process quick and calm. She had beautiful jewelry to pick from, and the shop is clean and very cute inside. Can't wait to come back! read more

I had gone to their shop and got a navel piercing. I loved it; the healing process was not good, but it was not their fault. After a few days, I noticed my piercing was slightly crooked. I did pay enough money to receive a good piercing. I had called to see if they could do anything, and Cherie was rude the whole time and mad that I had gone to get it checked out by another professional. However, we agreed and rescheduled; later, within two months of her availability, as well as mine. I had gone another day to make sure she was still going to help me, I was in her shop for half an hour because she thought I was lying, to prove my lie she was trying to find the picture that the piercer had taken. In the end, she was not able to find it and it was a waste of time. The day of the appointment, we got into some conflict; she was very unprofessional, raising her voice at me, cussing at me, and having no respect for me. She kept making side comments about me that were rude and made me feel bad for trying to get my navel re-pierced when I was not satisfied with the first attempt. I did ask for a refund because I was not going to allow the disrespect, cussing, calling me a child and calling me crazy, for saying that my piercing was crooked, she told me that I was fucked up from the head, if I believed that. Cherie was trying to tell me that she had no evidence of any form of payment I had given when I got my navel. As an adult in college, I deserve the same respect I was trying to give her. I will admit I gave her the same energy she was giving me, and I asked her to respect me, and she clearly stated, " I do not want your respect; I am a loud ass b*tch." Also, I did not particularly appreciate that I was trying to support her business as someone who just moved to Chico, and she told me I should have gone to the person who had done my previous piercings instead of going to her shop. Her behavior was just awful and disgusting to see for a person at her age. read more

Went to Cherie for a nose piercing & she did a fantastic job. It's perfectly aligned with my other piercings and she took a photo with a graph to show me before she pierced it making sure I enjoyed it. She made the comment "I'm piercing you for it to last forever" & that's all you want from a piercing. Definitely recommend. read more