This is a review for Rick Owens novices, from a Rick Owens novice. I only recently truly discovered Rick Owens, having before only seen his pieces here and there on celebrities. I can say without pause that his is one of the strongest, most important brands in the fashion world at present. But this is not a review of the brand, but one of the London boutique/shrine/lair.
I recently had the enormous pleasure of visiting the UK for the first time, and spent a good deal of my time perusing all of the shops I had never been able to visit besides digitally before, and Rick Owens was at the top of the list. When we finally made our way over to the boutique (from a visitors perspective, it seems a tad out of the way), I became very nervous that the store I was about to enter would match it's brand's fashion prowess with a comparable amount of stiffness and high-brow-tendencies. This was simply not the case.
My girlfriend and I were led about the absolutely mesmerising store by sales manager Sascha Enkvist, who could not have possibly been more welcoming and simultaneously knowledgable. He made me feel that I DID belong it the store, even if I can not in my current poor-university student status afford many of the things for sale there (which I will not shy away from saying can be astronomically expensive...although, at the same time, you truly do get what you pay for, as I have never witnessed better quality in terms of manufacturing of Rick Owens items. And EVERYTHING is made in Italy). Due to the nature of Rick's talents, the store doubles as a sort of fashion-gallery, where mind-blowingly unique and inspired designs are available to admire and even try on. As for the feel of the store...its simply indescribable. The place pulses with dark bass-lines produced by hidden speakers, and you feel like you've teleported to another world entirely....Planet Owens.
In conclusion, as Sascha graciously put it, "Rick Owens is for everyone", and I could not more highly recommend visiting this boutique to everyone for the fashion experience of a lifetime. read more