Such a fun boutique with amazing merchandise! Fabulous jewelry pieces, clothes, bags and more.

Love their selections of clothing! Many other items available. Great gift ideas too! Very friendly and helpful.

Wandered into Serendipity today because the window front fashions and beautiful merchandising lured me in from the brew pub across the street. What a treasure your town has in this owner and her boutique. She has the eye for merchandising, purchases beautiful and unique clothing lines, entices you with real sales, not BOGO'S ! And even provides a comfy chair and fresh brewed coffee for the very patient husband waiting while you shop. I love your shop and appreciate the wonderful experience of shopping there today and meeting you and your staff. You are now on my road trip detour route. read more

I really enjoy walking through this store! They always have fun cute clothing- wide verity of gifting items. It's very high quality stuff. And super unique! read more

I will start off by saying that this is a very cute boutique. Absolutely no questions about that. However, I typically wear a size 2-3x. Not a big deal. I know what fits my body, no muss no fuss! One of the employees when I came in to look for a shirt for my sister was SO rude. And she told me to go to a different store if I was looking for myself. Like have me recommendations for other boutiques in Traverse City that would have plus size clothing. All in all, I had a poor personal experience. It didn't upset me but it did throw me off. It wasn't the owner or one of her daughters. I didn't know this person who was so blatantly insulting me while I was shopping for someone else. I wheeled around and walked out. And I will not be back. read more

Beautiful Shop, wonderful selection of items. Jewelry, toiletry products, boutique clothing, purses, you name it!