Every time I visit this cute boutique I find several items. They have a great selection and…read morewonderful customer service. I would recommend you stop by and see what they have.

A new local favorite! Have made several purchases from this small boutique. Great selection of…read moreclothing and reasonable prices. A great place to find unique items and attire not found in other retail stores. And wonderful customer service.

My favorite place to shop!! Quality apparel that's cute, chic and affordable. Shipping is fast and…read moreI always love the homemade packaging :) TRUE Boutique never disappoints- thanks for styling me out ladies!

This store has the cutest cloths! The buyer has a great eye for fashion and accessories! Every time…read moreI come to North Carolina I shop at this store! It's family owned and operated and they are the nicest people in town! Love this place!

I had such a great experience today. I went in and was greeted by Raven and she went above and…read morebeyond to help me find the perfect gift and to also locate it and if needed have it brought back from a sister store for me. Thank you so much Raven it was so nice to have someone pamper me like you did. I will definitely be back!

I have bought many items from this boutique, the customer service varies from good to very bad. I…read moretry not to hold that against the boutique itself because every sales person does not have the same level of customer service but today will be my last day in this boutique due to their terrible return policy. I bought an item right before the COVID-19 shut down so of course I could not return it within the seven day return policy that they have in place. Seven day return policy I think is ridiculous anyway especially for people that may be from out of town. I pointed that out to the sales person working today and because they have been open for over two weeks since the shut down she said they couldn't return it. I have looked several times to see if they were open since shut down and today was the first time I saw them open. So if they are willing to lose a customer over a $20 shirt when I was prepared purchase 4 other ones and a dress then so be it .....I'm done with them! They get a -5 stars from this customer! To be clear I don't hold the sales person responsible, I hold the person whom she called on the phone to ask about that exchange responsible and I'm assuming that was her manager. I think most Retailers have been very flexible with exchanges and the time frame of exchanges due to Covid 19 pandemic shut down. Had she cited the reason she couldn't take the return back was because of COVID-19 and I may have reacted differently but that wasn't the reason I was given.

My grandma and I went shopping here for the first time and we spent around $700. The owner was in…read morethe store and she checked us out. She told us as long as we had our receipt and the tags on the clothes we could return or exchange if we wanted to. Some clothes didn't work out so we went to return them, we had our tags on the clothes and the receipt. Initially, she pretended to accept the return. A few seconds later in the middle of the store, she comes up to my grandma in a really rude way and says that the clothes smell like cigarettes and that's why she can't return them. These clothes mostly stayed in their bag in my room, I personally don't smoke. The only time we used these clothes was to try them on, in the only other chance that these clothes could've had to pick up a cigarette smell was when I was in the car with my grandma. I highly doubt that alone caused a cigarette smell. This place has absolutely no indication on their website or in person that smelling of smoke is a reason why it can't be returned. My grandma and I have returned clothes many times before at different places, we know this is not a normal rule. The thing that I found the most rude was that after the owner told us there would be no exchange, and was being bitchy about the cigarette thing, she started suggesting clothes for me to still try on and for me to buy from her basically. We just left immediately because that was so rude and of course we're not gonna give you more money after we just realized that you're going to screw us over. Every other place I've been to has accepted my returns no matter what, if it was that much of a problem, you could take the tag off the clothes and just wash it. So now I'm left with these ugly clothes and Goodwill to have to donate them to. (I'll show a dress as an example, as you can see the tag is still on it because I don't even like it) I have smelled this dress 100 times to see if it has any cigarette smell that she was talking about because as I said, these clothes were in the bag, in my room. I swear these clothes do not smell like cigarettes at all and I don't smoke so I would know.

Clothing cost does not reflect the quality of clothing. Service is aggressive and pushy. The…read moreemployees are bothersome, pretentious, and HOVER over you. Preferential treatment towards particular customers especially due to who they know in the business and how much they spend. If you don't "fit" their style or are older.....good luck. Parking is a nightmare.

I stopped in to pick up an order. I waited in line a few minutes, and the pickup was quick and…read moreeasy. I didn't have an opportunity to look around. However, I noted that the store appeared neat and stocked with products.

Nordstrom Rack is a hit or miss store! Prices are very high but you can sometimes get a great deal…read moreon the clearance rack.

A little pricey for second hand on most items. The help is not very friendly and too worried about…read morebeing able to leave the store at 5 when they close. Do not go in there 30 mins til closing

Do not visit dirty looks were received right when I walked in all the ladies looked at me weirdread more

Ella Blu is a true gem in the Hickory area. They carry a wide assortment of high-end designers that…read moreyou typically would only find in large metro areas. They carry designs by Ted Baker, Tom Ford, 7 for all mankind, Nicole Miller, Trina Turk, Joe's Jeans, Tkees, Seychelles, Botkier, etc. There is always a great assortment of clothing, jewelry, handbags, shoes, etc., with consultants who are eager to assist. I highly recommend.

From the owner: It's impossible for us to include every single item we have in our store because our inventory is…read moreconstantly improving with each season and collection. Ella Blu visits shows around the U.S. looking for the best and hottest clothes, jewelry, accessories, and shoes. We hope to see you soon in our store on the square in downtown Hickory, North Carolina. Happy shopping! Follow us on Twitter, Facebook and Instagram to stay up to date on current inventory.