DO IT! Where do I start?! I truly truly cannot believe how lucky I was to find Adelina. First, I…read morehate wearing makeup and doing my hair. I'm very much a flat iron and mascara type of person. In the past (esp being in weddings) I felt very ugly lol and felt like my look did not reflect my inspo pictures. I searched for months for someone to do hair and makeup, specifically someone who can work on all types of women (Hispanic, white and Asian- are in my family/party). I found Adelina through the Knot and reached out to her! Her Instagram has more up-to-date photos/videos. The trial was so fun and easy. Adelina came to my apt in SF and was super respectful of my time and space. During the trial, I was super nervous but Adelina told me to let her know if I am not vibing with things. I asked for the lips to be lighter and boom, she did it! So don't be afraid to test some things with her, she's super open! On the wedding day, she was early (which I love!!) and helped keep the calm energy (even during my conflict with my MIL LOLLL!!) She had two other women with her as I had requested makeup and hair for 2 moms, 1 sister, two bridesmaids, and last min added both of my nieces to get their hair curled. She was able to do alllll of us within 4 hours 8:30-12:30.. my ceremony was at 3:00pm but I wanted to do first looks at 1/1:30. Adelina and her crew were right on time and made sure I liked every detail before moving on to the next step. I felt so beautiful and truly felt like I looked like ME! I did change my hair a little from the trial, which was a spontaneous thing that I did NOT tell her about. Adelina was on board and made my hair look gorg! I attached photos of my hair and makeup throughout the day! It rained during the wedding and we were also sweating so badly! I dancing and jumped around. I even went to my fav local bar in the rain, not covering my hair- and my hair and makeup stayed fresh!!!! I truly cannot thank Adelina enough and if you're looking for someone for your special day... book her!!!! Like the pictures from the wedding are amazing because of HER!

WEDDING DREAM TEAM!! Adelina and her team (Alex and Conseulo) did wedding hair and makeup for me…read moreand my seven bridesmaids. To perfectly execute 8 hair services + 8 makeup services under a tight timeline is no small feat, and her team absolutely NAILED IT! Every single one of us looked and felt positively radiant. Adelina's makeup gave me a perfect glow and looked both natural and striking. I've never felt so beautiful! And it lasted all night after a hot/sunny outdoor ceremony. Adelina's team was so attentive and skilled at their craft, and they always went the extra mile. We found extra fresh flowers at the last minute, and without skipping a beat, Adelina's team incorporated them into the bridesmaids' hair, which was a perfect/unique finishing touch. Adelina was responsive, professional and genuinely a joy to work with from start to finish. If you're getting married in the SF Bay Area...she's THE BEST!

I was trying to find a salon in the city that would actually pick up the phone and let me book an…read moreappointment for a Sunday morning -- not as easy as it sounds. Thankfully, Blowology Dry Bar and Spa came through! I needed a slicked-back bun for an event, and my stylist, Ali, was awesome. He told me it was his first time doing that kind of updo, but honestly, you wouldn't have known. He took his time, made sure it wasn't too tight (huge win for my scalp), and the end result looked great. He even gave me a discount since it was his first time doing a bun for a customer. which I thought was super thoughtful. I also thought the ambiance of the salon was super cozy and brought all the vintage vibes!

I was really excited to have my hair blown out. While my stylist was friendly the curls didn't last…read moreone night, definitely not 3 days. They immediately fell out after leaving the salon which led me to believe they were not properly set, I've never had problems holding curl before. For 120 dollars I expected more than a few hours of my hair looking nice. I had Rachel. Again nice person, but not a great experience.

I had the absolute pleasure of working with Christina Choi for my book launch event in San…read moreFrancisco on 10/28/2025, and I can't say enough incredible things about her and her work! I first met Christina in September 2024 at a women's media conference where she was a vendor. She immediately exuded warmth, professionalism, and passion for her craft. I fell in love with her energy and her products right away, so much so that I knew instantly I wanted her to be a part of my big moment. Fast forward to my book launch: Christina welcomed me into her beautiful studio and created the most natural, luminous look that was exactly what I needed as someone who doesn't wear makeup regularly. She honored my desire to look like myself, just a little more polished and camera-ready, and absolutely delivered. She event kept my freckles shining through! I received so many compliments that night, not about the makeup, but about how glowing and confident I looked... and that's exactly what great makeup should do. Christina is the perfect blend of artist and pro - attentive, patient, and truly invested in making you feel your best. If you're looking for makeup that enhances you without masking who you are, Christina is the person to trust. I'm so grateful to her for helping me shine during such a special milestone. Highly, highly recommend.

Christina is very friendly and her lesson is very well organized and systematic. Her methods are…read morevery practical and methodical, and easy to understand and follow. This is really helpful for me as a makeup beginner. Her color choices work really well for me, and I feel more confident now about doing my own makeup. The assistant is also prompt in replying to emails and sending the footage. Highly recommend it especially if you're a beginner!

Is it possible to already know who you want your wedding HMUA to be before you are even engaged?…read moreYes! Jenn is one of those vendors. I knew Jenn was the one and was apprehensive that she wouldn't be able to fit me into her busy schedule, but I got lucky and she said yes (love you)! Jenn is an absolute a gem and AMAZING at her craft! My makeup and hair (especially my hair) was the talk of the night and I loved it so much. One of the things I loved most about Jenn was her patience with me. I am very particular and Jenn executed my vision just how I envisioned. She's a perfectionist herself so I had a lot of faith in her capabilities and boy did she deliver! She transformed me into a stunning bride and I felt so beautiful on my big day. My makeup was not cakey and did not melt off my face, it looked perfect even after 12+ hours of crying, smiling, and dancing. That says a lot about her skill and techniques. Another thing that I loved was the professionalism that her and her team provided. Throughout all the mayhem, the morning of the wedding, Jenn and her team were calm, cool, and collected. They are the kind of team you want on your side when you are freaking out at every little thing. Jenn was comforting and her assistants were just as friendly. My bridesmaids felt comfortable expressing what look they wanted and in the end, they all looked fantastic! After doing my makeup, Jenn even made time to do makeup for my mother-in-law which turned out incredible. You know your makeup artist is a winner when she's able to do the perfect natural look on mature skin. What more can I say about Jenn? I am truly in awe of her talent and would recommend her 1000%! BOOK her!

Jenn and I go way back, back to our teenage days when we were both wild and free (ok, maybe not the…read morewild part but you get what I mean). So as I was planning my wedding and the last on my list was to find a MUA, I was struggling a bit to find someone who #1, would be able to perform the service on my wedding date and #2, someone who I can trust to have them beautify me on my special day. My husband knew my struggles so he started asking family and friends around. One day, he went out to play poker with his friends and started talking about the wedding planning. One of his friends mentioned his girlfriend is a MUA and that maybe I could reach out to her for a consultation and quote. Little did I know, that girlfriend of his was Jenn!! A long time friend who I haven't seen for over 10+ years!! Long story short, I booked Jenn for a trial and her service on my wedding. I have never felt more beautiful than I did on my wedding day. Let me just say that Jenn is SUPER TALENTED. She knows exactly what makeup and hair will work with your face. She knows how to soften your features and make your eyes brighter. You only have to tell her what kind of look you want and she will exceed your expectations! Not only does she do amazing makeup, she can do gorgeous hairstyles as well. I had a "under the sea" themed wedding so I didn't want anything too over the top for my hair. She said let's go for a natural, flowy waves to match the theme. After the make up and hair was done, I was stoked to see myself in the mirror. It's was perfect, exactly to my imagination. Every single one of my friends and family loved it. They said I looked flawless and the makeup and hair lasted all day with no smudges or smears. Jenn is very professional when it comes to her work, and she is very approachable, super sweet, and honest. I felt very comfortable around her. She listens to your concerns and definitely delivers. It was the one of the best decisions I made and easily one of the best vendors I worked with for my wedding. Don't hesitate, book her now! Jenn is SO WORTH IT and you won't regret it! Xoxo Vickie

It almost seems an impossibility that she can be so immensely talented & so perfectly personable. I…read morealways imagine that the most talented people have to be aloof, especially in the fashion industry. SF is inundated with hipster salons & non-relatable hairdressers. Heather is absolute perfection. She is brimming with talent & an abounding knowledge of her craft. She is a perpetual up-beat breath of fresh air. She is motivated & ambitious, and it's completely apparent how passionately in love she is with her profession. I have curly hair, something that has always troubled hairdressers, and am currently trying to grow it out. Heather understands the way that curls set, fall and move. I could see her anticipating what my hair would do when it dried while she was cutting it & she was spot-on. It's almost like she understood my personality so well, that she knew what haircut would suit not only my face, but my entire style & demeanor. I have gone too long now between hair dyes with her, but you wouldn't know it. The color is still gorgeous and brilliant & the grow-out is hardly apparent. I *love* it when a haircut & color grow out well, it's such a blessing! Heather is my most favorite hairstylist I have ever had. I give her the highest of recommendations, and then some!

From the owner: Personalized custom hair artistry. Hair cuts (curly hair specialist), hair color, extensions,…read morespecial event & wedding styling, make-up, and product recommendations with holistic approach to health & beauty.

This review is for the MUA Issac for my appointment on 12/7/16. I had a really strange experience…read morewith Isaac. I had made an appointment to get my make up down for my holiday party, and arrived a few minutes before my appointment. I was told Isaac would be a little late and was still on his lunch. Fair enough- I know the retail world can be crazy so I waited patiently. He arrives 10 min late the appointment and tells me to clean my face from make up. As I do it, he wanders around and starts talking to his coworkers. At around 4:20 he begins my make up. Overall, he was pretty friendly and asks about my party, my job, etc. I give him reference pictures for my make up. Then... He starts filling in my eyebrows. Disclaimer: my eyebrows are already pretty big. I say something along the lines of: do you think you can tone down the eyebrows a bit? He legit gives me a dirty look and says: "I'm not done yet!" Shocked... I stayed silent. He continues working and it is pretty clear to me that I am looking more and more like a clown by the second. The time is 5:20 now, 1 hour and 20 minutes since I arrived at MAC. As he starts to apply lip liner to me... A customer/friends of his arrives and he says, "just a second". I try and remain patient but after 10 minutes I turn around and he is on the phone now, calling for an item for this other person. I literally clean the half lip liner off my face and then go to wait in line to check out. I was super confused and frustrated because there were 3 other associates who were free who could've helped this customer! I got no apologies from Isaac and it was the worst MAC experience I've had to date, and I am a pretty loyal customer. Additionally, the make up was super over-done and I could've done a better job myself. I would avoid this counter if you can but definitely avoid this Make up artist.

Came here to get my makeup done for a wedding. AS an out-of-town guest the mall was not familiar…read moreand luckily the Mac assistant was great. She knew who I was and introduced herself to me. I appreciate her forwardness that she was working alone and may have to stop to assist customers. My application came out very well but more importantly, she color-matched me so I was able to grab products for future use. Had a great experience and would certainly go back.

I've used Beauty Concierge consistently for 5 years for both hair & makeup/lashes. They even do…read moresame day appts for a fee if you are in a jam. The stylists are consummate professionals who are reliable and willing to work around my busy schedule. I highly recommend this beauty service for any occasion like weddings, birthdays, corporate events or a night out on town !

From the owner: Whether it's your big day or a special occasion, I want you to be comfortable. Whether you want to…read moresubtly enhancing your features for a more natural look or go for an eclectic colorful style, our teams experience will help you look and feel your best!

I am truly, truly grateful for Aimee! From my trial for our engagement photos to my actual wedding…read moreday, she worked her magic and made me look and feel amazing. Her skill and artistry are incredible--she knows exactly how to enhance your natural beauty while making you feel completely at ease. On my wedding day, I was feeling under the weather, but Aimee worked her magic and made me look so fresh and radiant. I can't thank her enough for being so sweet, thoughtful, and caring throughout the entire process. She wasn't just my makeup artist--she was my fairy godmother!

Aimee is AMAZING! I am not that comfortable with makeup as I'm not very good at doing my own, but I…read morestill like to get done up. This creates a tricky balance of not feeling comfortable in a ton of makeup but still want enough to feel done up and special. Aimee absolutely nailed it! I felt SO truly beautiful allllll day on my wedding day and still 100% myself. I cannot thank her enough for helping me feel so beautiful on my special day. I did not know much that would be helpful going into our trial and she was able to find the perfect process for my makeup and deal with my mind changing on hair style with extensions seamlessly. Aimee is so so talented and was also such a joy to just be around! Whether hair and makeup makes you nervous like me or if you feel good in that space but are looking for the right person, I know Aimee can provide an excellent service! I recommend her so much that I'm going back to her for a lesson to try and learn from her expertise. So talented and a wonderful, positive person to start your wedding day with! Miss you already, Aimee!

Oh Nina, I can't say enough amazing things about her work!…read more I had the chance to work with Nina on a shoot that is the very picture you see on Yelp, and as you can tell, she did an amazing job for my friend and I in really capturing the essence of the red lips look. I think this look is very hard on Asians and Nina did an incredible job with our faces! Nina was very professional, worked with our features well and wasn't the kind of makeup artist that just had the one trick up their sleeves and used it on everyone regardless of facial feature shape, etc. Even more, Nina was friendly, and really made me feel at home while she chatted me up doing my makeup, she was amazing fun, great personality and entertainment all in one! I would not hesitate to work with Nina again for future shoots and any other events that come up!

I got to know about Nina when I was looking for a makeup artist for my sister's wedding. It is our…read morestroke of luck that we came across Nina and she accepting to work her magic on my sister and bridesmaids, of whom I am one of the persons. She is very professional and approachable right from the beginning. And she helped us on deciding the makeup and hairstyle by discussing with us what styles would suit better and what we are looking for. My sister doesn't wear makeup and she only wanted to have the natural look makeup. And Nina delivered with amazing results. We got many compliments on our makeup and hair from our folks. :-) Nina is very sweet and easy to chat with which made our makeup session lively. Initially we were worried about the makeup not lasting longer since the reception is also on the same day as wedding and we were looking at a time frame of about 10 hours. But she assured us that the makeup would stay and it did stay longer than 10 hours. Thank you Nina for transforming my sister into a stunning and beautiful bride.