i found it! the starbucks x miffy collab launched roughly last week, and most of it disappeared within the first hour of opening, with hardcore miffy fans lining up as early as 4:30 am, hours before the stores even open. not surprisingly, some pieces immediately showed up on facebook and marketplace for double the price.
i kept popping into random stores half expecting everything to be long gone, so finding one almost a week later at the starbucks inside indigo at crossiron mills honestly felt a bit surreal.
what makes these collabs so interesting is how they blur the line between coffee merchandise and pop collectible culture. miffy already has a loyal following because of the clean, nostalgic design, and starbucks collaborations tend to create this mix of urgency, scarcity, and social media hype that turns simple drinkware into something people actively hunt for.
there is also something oddly satisfying about the randomness of actually finding one. after hearing stories about shelves being wiped out immediately and resellers listing items at inflated prices, stumbling across remaining stock days later feels less like shopping and more like accidental treasure hunting.
the collab itself fits really well aesthetically too. miffy's minimal, expressive design works naturally with starbucks' softer lifestyle branding, so even people who are not hardcore collectors still end up wanting the cups, tumblers, or accessories because they genuinely look nice rather than feeling overly promotional.
honestly, part of the excitement comes from the chase. sometimes the experience of unexpectedly finding the item ends up becoming more memorable than the item itself.
there were actually two tumblers and i contemplated buying two, but decided to buy one and leave the other for someone else and hope it makes their day. read more