This business is run by brother and sister Mathew and Hannah Van Dijk who, despite the surname, are…read morePembrokeshire natives and extremely proud of it and it shows. Their website states that they had a 'desire to create a retail concept which is based on 21st century real country living and to educate UK consumers about the production of predominantly British product ranges', and they have most certainly achieved this. Whilst the product ranges are modern and quirky, they have somehow managed to retain the feel of old-style country living, and the quality that accompanies it. Their products are not just for show they stock Barbour, Hunter and Dubarry footwear, and jackets from Barbour and Chrysalis, all well-known quality brands for outdoor wear. I LOVE their collection of Summerville Scarves, which are really fashionable whilst retaining the 'country' feel. They have a great range of quality products for all sorts of home and garden needs.

It's a good place for shopping when you feel like buying things for yourself during holiday. Main…read moreproducts are clothing and accessories. There are also corners for home decoration items if you want to get someone a present, just bear in mind that it doesnt have anything to do with Tenby or Wales' symbol so you could say you get it from somewhere in the world. The variety of brands is quite impressive and of course they don't come with cheap prices considering that they are not the lastest collection but still in full price. Having said that, I may have to take into account that I only buy clothes in London and I might see fashion with a different attitude. Perhaps it's not a good place for small women as I could not find anything that fit me - they seem to stock clothes for people in proper size only. Lots of good stuff for men though. I would say this shop is like Tenby's version of Oxford Street with less collection and less glamorous. Still, it's good to pop in when you are in Tenby, so many dainty stuff as a souvenir.

Jago is a super little boutique in gorgeous Tenby - Jago is definately on my 'to do' list every…read moretime I visit. Jago looks incredibly stylish inside and out - the window display shows some of the lovely items on sale. This boutique stocks a bit of everything. Ladies and gents clothes, jewellery and accessories are on the ground floor towards he back. Top brands are on offer, and prices are reasonable. There is a lovely gift selection, and the homeware departement has a good range of top brands and quirky unique items Theres also a selction of kids clothes and toys. Jago is the perfect shop for a small holiday town such as Tenby - it stocks unique, stylish items that can be found elsewhere, but not in such an attractive setting, with such a well maintained and controlled selection.

On entering the shop you're confronted by a vast array of quality toiletries including ranges by…read moreL'Occitane, Neal's Yard and Burt's Bees. They also stock a wide range of beautiful contemporary jewellery, including wedding and engagement rings. Walk through into the second downstairs room and you'll find a child's delight full of fun and groovy toys, including old fashioned wooden toys and educational ones too. They stock Groovy Girl dolls and accessories too. The final room downstairs contains a wall to wall greeting cards of every description. Beautiful handmade ones, humorous ones I defy you not to find a suitable card for every occasion. Upstairs is a gallery which has been approved by the Crafts Council, and sofas for you to lounge on whilst browsing through the selection of art and books. |My favourite room upstairs holds all their kitchenwear, including ranges by Nigella Lawson and Emma Bridgewater, and Cath Kidston. They also stock fab retro kitchen utensils. Please note - Access for disabled visitors is restricted to the ground floor.

From the owner: Art, ceramics, sculpture, prints, womens clothing, homeware, chalk paint, kitchenware, ethical…read moretoiletries, British & Welsh gifts, mens gifts, handmade toys, stationery, cards.