I wish i could give 0 star. DO NOT buy any product from this store. I bought a ski binding from…read morethis store, and plastic bags for screw / binding parts were delivered as torn open. There was a greasy chemical applied on one of the binding part, and one of the screws was missing. I called the store and asked for refund because this is definitely not a new product and defective product given one of screws was missing. The store representative said this is definitely a new product even if packagings are open. Also it is my fault for not being able to find a screw because screw must be inside of package. I explained i examined the box very thoroughly and the missing screw is not there. However, he said it must be there, and it is my problem for not being able to find it. He stated that i have to pay for the return shipping because there is absolutely nothing wrong with this product and this is a brand new product. The worst customer service I have ever received. Strongly advise not to buy any product from this store unless you want no customer service. Of note, i left similar review on instagram and facebook, and they blocked my account. I would not trust their positive reviews on those social media because they are blocking anyone who leaves bad comments about them.

Went in to pick up replacement board laces. Rena was extremely helpful and set me up with some…read moreMuch needed new equipment.

Service was great, selection was great, value was great too. if you need a board and want a real…read moreselection to choose from, go to PEOPLE. i brought my old Capita DOA with an edge break to them, and instead of trying to upsell me and get me to buy a new board, he told me that the break wasn't that big of a deal and that he would keep riding it if it were his own. super honest people that don't try to make money off of you but instead treat you like an actual person. since my board is still under warranty i'm going to warranty it but for in the meantime i need a new board to ride on while capita warranties my DOA. the guy i spoke to was super knowledgeable and even showed me next seasons lineup for capitals boards. he helped me pick out this Bataleon Evil Twin 159 and i love it. it was a little bit weird getting used to the 3BT on the Evil Twin, especially coming from a Capita DOA, but the past two days that ive been riding the Evil Twin have been great. I'm super happy that the money i spent at PEOPLE didn't go to waste. I'm even happier that he gave me a few free PEOPLE stickers with my board purchase. he offered to mount my bindings but i declined since i like to adjust them to my liking and they were also about to close. In conclusion, if you're thinking about buying a new board, save yourself a headache and just go to PEOPLE. super honest and knowledgeable employees.

Love this store. The staff was very friendly and helpful. He answered all of our questions and…read moreprovided tips for our skateboard purchase. We will definitely be back

Thank Justin for being so helpful and knowledgeable. We appreciated your help and patience while…read morepurchasing skiis and then a helmet. We will definitely come back for equipment in the future.

I went in expecting to buy new bindings and boots, and Kristen showed me a few adjustments for me,…read moreplaced a $6 boot slip in and I was good to go. Such generosity with her expertise & time. I'm looking forward tho Nichols being my go-to shop! Thank you!

I needed new boots as I had been nursing my Burton boots for far too long…read more I was impressed by their knowledge, their selection, and their willingness to spend time on me, knowing I wasn't committed to making a purchase. I was allowed to try on several different types of boots until I finally settled on the pair I bought. Two days later, I brought my boyfriend in to their tent sale. They gave him the same time and attention, allowed him to try on several boots, look at several different pairs of skis, and allowed us to stay even after they closed. My boyfriend bought skis, poles, and boots and was very happy with the experience. Overall, we were both very happy, and this will be my go-to shop moving forward.

Best ski shop in the area. Their youth ski rental program is great for kids who can take advantage…read more After taking advantage of the program for many years with both my boys, because my son is a harder than average skier, we decided he needed more aggressive equipment than was offered in the program. The Ski Company usually has a few pairs of higher end demo skis (very gently used factory demonstrators) available and that's what we opted to buy instead for a price well below list. I have also bought quite a few pairs of skis for myself based on thier recommendations, and couldn't be happier. Prices are always fair. This is the only ski shop I will buy from in MI.

I would give this place 4.5 stars if it was an option. The service was good. I was helped by…read moresomeone who was passionate about snowboarding/skiing who actually wanted to teach me about everything down to what interests me to try and figure out what type of snowboard would suit me best. The service was awesome! I love passionate employees they are THE BEST. Also, the inventory was a bit slim when I visited in January, which the employees mentioned was a time when they are moving and have moved/sold most of their product for the season. For the most part the value was great. They even worked out a deal for me when I put together a big order, so the value was also good on snowboard gear. Thanks for the assistance.

Friendly, helpful and knowledgeable staff. Giant selection of Ski snowboards and boots. Some of the…read morebest pricing in the area..

On our way to ski and my husband and daughter needed to get jackets and snow pants. They had pretty…read morereasonable prices. Husbands jacket was $220 I think. (We were happy because the Jackets at crystal were around $300-550) Ended up getting the Little ones ski boots, helmets several other items. The young workers in there were very friendly and helpful. Thank you! Boys loved the helmets with built in Goggles. Nice spot to get last minute items if you didn't plan ahead well like us or had a coat rip right before a trip.

TWC Surf and Sport has had a presence in the Keego Harbor area since the 1980s. Indisputably, TWC…read moreis the most progressive board sports retail store in Southeastern Michigan. From bikinis to snowboards, TWC has their finger on the pulse of the cutting edge, action sports consumer; stocking industry leading names in paddleboarding, kite surfing, wakesurfing and longboard skateboarding, as well as the core market brands of snowboards, skateboards, wakeboards, wind surfers and surfboards. Young or old, beginner or pro, TWC has every niche covered. TWC owner and Bloomfield area native, Tim Sheppard, is not only a pillar in the action sports community but in the "lakes area" community as well. He hosts frequent skateboard demos, paddleboard clinics and lessons in just about any boarding discipline. His sales staff is knowledgeable, passionate and approachable. TWC's prices are competitively reasonable, the brands are topnotch and their service and expertise are unmatched. I have been a loyal TWC customer for years and I will, undoubtedly, continue to support them for years to come.

I'm really glad someone brought a ski shop back to Birmingham. Once again (Like the old days when…read moreBavarian Village was on Townsend) they managed to score an excellent location. I'm also impressed that Don Thomas has evolved into more of a sporthaus rather than a boutique ski shop. Carrying superior brands such as Volkl, Atomic, K2, Burton, Rossingnol, Technica-- to name a few. What I also learned is that in the move from Telegraph (old location) to Old Woodward, they decided to go green. Go to their website and check out the press link and read the whole story-- it's nice to know that people really are thinking about what difference THEY can make. I also like that the staff really listens to what you need that will fit your budget. Definitely a fan

Great Outdoor/Ski shop! I wear a size 14 and they had ski boots that fit me perfectly. The price…read morewas very fair. Great selection and many brands!!

I also have been shopping at Boyne country (Bavarian Village) for 40 years. Couldn't agree more…read morewith one of the reviewer who said you're now greeted with snobbish saleswomen, young fitters who are not very knowledgeable. The aloofness was so off putting, I had to get out. Ick!

Ordered a product off their website for a Christmas gift. What they didn't tell me the hoody I…read moreordered is a print on demand and will take 1-2 weeks. This disclaimer was not on the order. Had I known, I would not have ordered as a Christmas gift, Need to be more transparent.

Carry Hoka shoes. There's are one of the best running shoes and the Novi store carries for now but…read moreother stores don't. Sl

Experienced slow service at the register and received inadequate support from customer service…read more Unable to locate suitable shoes for fused feet. Limited selection of sneakers available. Would not recommend visiting this location in Bloomfield Hills or Southfield!