manager was very helpful and lead us right to many things we were interested in buying! was a great…read morehelp and helped find what I was interested in purchasing!

Small but still astounding and all the goods that have you admiring the extensive displays of…read moreaction figures and collectibles with all the anime and monster franchises, things like ichibansho, Banpresto and more! There are model kits a selection of the official Gundam and building sets and many to choose from. There was a whole section of Tamagotchi devices, an interactive station like Tama labs, plenty of blind boxes and Godzilla merchandise. There was the Gashapon capsule machine areas adjacent that specializes in Japanese capsule toys. The sales staff in this store are very enthusiastic and encouraging. Lot's of positive energy going around here. Everything about the store is great just on the smaller side. Prices are standard for these kind of items. It is the company's first permanent first long term retail flagship in the Western Hemisphere. Address: 1 American Dream Way East Rutherford New Jersey 07073 Phone: (551)288-2373 Hours: Monday - Friday: 11:00 AM - 9:00 PMSaturday: 11:00 AM - 10:00 PMSunday: 11:00 AM - 7:00 PM Wheelchair accessible ***

This store is located on second floor of GSP, on the wing adjacent to food court. The store is full…read moreof thousands small size items in many different categories like stationary, home goods, toys, dolls, cosmetics, home goods, snacks, candies and many more. Most of the items have really good cheap price, under $10, that makes it a popular spot for the young crowd. The aisles are slim, gets difficult to walk around when it's busy in the store. Over the years we have bought different items from the store like kitchen storage box, stationary items, kid's items. For the price, all of those items lasted longer than I expected. Staff members remain occupied at checkout register most of the time, but sometimes they also stroll through the store to tidy up things.

Rumi Life at Garden State Plaza mall is cute. There are a variety of choices for little ones to the…read moreadults who love the simple, small things that make them happy. We have always found a gift here for friends or little kids. This afternoon, our lil guy enjoyed looking out the window. He was so enticed by the window display, we didn't even go in and just stared from the outside. Keep it sweet, simple, fun.

I come here once in awhile . The store is super tiny but there's a lot crammed in a small space…read more There's toys, stickers, clothes, rugs, books, manga, etc. What you'd expect in a anime store. They have events and game nights, and some of the items are slightly expensive and others fairly affordable . The owner is always there and they're very nice and friendly . I just wish the store had more diversity when it comes to certain anime shows in their items and far more space. still recommend this spot though

Love this little store. I'm sure it has more for adults collectors/gamers but my kids love it…read more Owner is wonderful and is winning the fight against scalpers for pokemon.

A toy store in the American Dream mall, they also did a Star Wars themed popup in the display area…read morein B/C court. Known for their cute stuffed toys (soft) and while the shop stuff was a bit expensive, they had a lot of visitors.

We enjoyed ourselves great place to be places is huge easily. You can get lost, but I'd return…read moreagain to explore more of the area and I'm happy that I exist.

Expensive store with horrible service Restroom for customers…read morewith assistance only. NO Assistance actually. Assistants on their phones in the bathroom for quite long time. Only one cashiers open and she is very rude. Humiliating to wait in front of the Restroom to be let in with absent assustants

Great variety of home products at reasonable prices. Kitchen wares, stationery, party supplies,…read moreschool and office supplies, home and garden decor, linens, toys and trinkets, household maintenance products, and even small furniture. Tons of super cute home decor items that are so hard to resist. Visit after holidays to stock up on seasonal essentials for next year. 80% off all Christmas items in January. Same goes for all seasonal goods. Easter sales on baskets starts early. Great way to stock and save. Service is quick and friendly. Cashiers work fast to keep the lines moving quickly. Clean and tidy. Modern, upbeat music playing on the background. Bathrooms available. Store located in a shopping plaza, so parking is always available.

Let's start with this must be a great place to work because every employee including the manger are…read morealways so helpful, courteous and quite knowledgable about their "bears" (because they are much more than regular teddy bears) and all the different accessories for each type. Im always greeted with a welcoming smile, and an eagerness to help me w/all my shopping needs. The store is kept clean and tidy even in the busiest of holiday traffic, unkept/unruly children, and hectic birthday parties. The company itself makes an array of "bears", exotic animals, and the newest Disney/Pixar/Dreamworks character they can get their paws on to the copyrights to sell. The wide variety of accessories for all their bears include uniforms, dress-up costumes, everyday wear, jewelry, disability/illness supplies (band aids/arm slings/wheelchairs etc), and even wigs. But when your all done picking the perfect bear, outfit & accessory, you get to stuff it exactly to your liking, and even name and create a Birth Certificate for your creation. PS: They have the cutest tiny stuffed bear ornaments for your tree. They're even embroidered with year on the paw for $5. Perfect stocking stuffer. It's fun for adults AND children!

Great place for the kids or those of us who never wanna grow up! Lots of friendly staff &…read moresurprisingly wasn't busy at all. Make sure to register for coupons for future purchases.

Always great stuff to chose from and have been a customer for years. Before the Las Vegas stores…read moreopened I ordered online because of the 20% discount on any one item. Every time I tried to use the code it stated it was invalid. The item was expensive but I know they sell out and was a fan of that product and bought it. I talked to the DM in Vegas and he told me to speak to corporate. I did and they stated they could do nothing for me. You can always do something for your customer. When you don't and act as if it does not matter you will lose them just like you are losing me. Just for more info I did not try and use the free shipping code as I know you cannot combine. Update, ordered another item from the line and was sent a damaged, clearly returned item. I left feedback for item and I noticed this store won't post the feedback if it's not a five start rating. Stephenie H. | Guest Services Associate Learn how to take care of customers. What is going on with this store, customer service and QC has gone to crap.

Great place to find costumes for any age and size. It's located in a plaza so there is plenty of…read moreparking and sign up online to receive your offers. Staff is always nice but I would recommend you avoid the weekends as it gets packed.

Wanted to update my review from two years ago. Just love…read morethis adorable card shop!!! Such a variety of cards for every occasion. Also, Chandelle has many unique gifts such as 50 Shades of Brown Lavatory Spray (LOL...), Cute Singing Stuffed Animals, Painted Wine Glasses, Yummy Godiva Chocolate etc... The cashiers have become very cheerful which has been the biggest improvement of the shop. Lots of parking is available. By the way, don't forget to bring your hallmark discount card to receive credits for future items. RATING: 4.5 STARS

Best store ever! Family owned and operated...it's my favorite place to buy gifts! The employees are…read morepolite and the owner goes above and beyond to make sure you go home with everything you need, especially for the holiday season!