Wow this location have the best light and breezy environment. You truly feel you're in a different…read moreworld once you start a project here. They even gave some cute seating areas, front by the window, back as if you're having a private party, really great location and parking isn't as bad as I had anticipated. The staff is 100% more helpful; a lady from LG - Haley - I think, directed us to this location as it had the pieces we were looking for in their inventory. I wish the Bay had such relaxing places. So many grandparents with kids, new moms for footprints, and everyone else who was so kind and pleasant as we looked through colors and waited in line for questions. This is my happy place.

I was blown away by the price of painting three small items - $135. I asked the girl at the counter…read more(who appeared to be free, but told me to "wait" in a very rude tone when I said I was ready to purchase the items) why it added up to so much and she told me that there was a painting fee as well as a fee for the ceramic itself. I didn't see any publishing of the additional painting fee anywhere. When I asked her what the fee was, it seemed pretty convoluted, there is maybe an adult price and a kid price? I have no idea because, again, no signage could be found. They really need to be more up front about the cost. We won't be coming back here again.

Helpful friendly staff, wide variety of supplies, somewhat reasonable prices, and open on Sunday…read more Fantastic!

I would drop a good chunk of my paychecks here on paint brands and tools you couldn't find at your…read moreaverage art store...sadly that is no longer the case. The selection has gone down a lot over the years. Discounts are few and not as generous. I used to purchase bundles of discounted materials just to experiment and add to my studio. The staff is still helpful but its weird to see the connected clothing store slowly taking up more and more space in Palace Art.

I miss Beverly's!!!! One by one, all of my stores closed, and now the only one remaining is near…read moreSanta Cruz. It was such a treat to visit! It's much smaller than the stores we had. I nearly lived at the one in Rocklin. We picked up a few treats. Now that the dreadful Jo-Ann is closed, and the absorption by Michael's is an absolute fail, and Hobby Lobby sucks, I hope Beverly's will expand again. Around town, we no longer have quilt shops. We need a place to buy batiks and designer quilt fabrics. It's a desert out here. I'm glad this one exists, but we really need more locations again!

Always the best and great staff. I have visited Beverly Fabrics for close to 40 years and they have…read morebeads, yarn, fabrics of all kinds and notions. A whole lot more I haven't included.

There are other places to support…read more I came in for a free class. I bought supplies. They were very expensive. I was told that they were the supplies needed for the class. However, others, who came after me, were told they could use less expensive supplies. The class started late. The instructor rapidly went through each step. I left with supplies I do not know how to use. I will not go back.

This is my favorite knitting store in Santa Cruz! It's small, but has a fantastic and varied…read moreselection of yarns and an incredibly knowledgeable and friendly staff. If you're a knitter/crocheter/crafter this is a must go to!

Such a fun little paper + gift shop in Santa Cruz. This place is packed with the coolest cards,…read moregame boards, quirky toys, and playful finds you didn't know you needed. Everything is well-organized, so it's easy to browse without feeling overwhelmed. Located on a lively, busy street that's great to walk around, with street meter parking nearby. Perfect spot to pop into while exploring the area and looking for a unique card or gift.

On 06/19/21, The dude calls Station businesses "Princess Places" as I have an obsession with…read morestationary - it's my hobby (that's what I tell myself to feel better a out it xD). I love everything about it. I was hesitant on coming in as I had my mind set on getting cookies a block away and he convinced me to stop in so we can look for Princess things for me and my bestie!! I was ALL in at that point. Upon entering in, I knew I didn't want to go. They had cute cards you can mail out which I'm so old school I love it. I spent a good 30 minutes trying to find the perfect Santa Cruz card!! I grabbed so many and started narrowing it down and down. I ended up not picking any of them and found a really small unique card I fell in love with which was perfect for the theme I was going for!! This place has so many hidden TREASURES. I was rummaging through everything from vintage games, books, puzzles, trinkets, unique items and the dude found a mermaid shell the actually hatches a mermaid. I knew that was the perfect item to pair with my cute card!! A unique find in Santa Cruz which was awesome. While I was in awe of the store the dude found a Coney cup *insert love emoji eyes* I literally squealed my princess skirt off!! There was no way I was walking out the store without it. I think the dude and I spent about an hour in the store until I realized we had to go pick up my hat that was being done. The line wasn't too long for check out and the owners informed us that they barely put the Coney Line Friends cup out two or three days ago!! Just my luck. I let them know they need BROWN BEAR - CONEY'S true love! So they were pleased that someone bought it. The owners were incredibly friendly, knowledgeable and helpful. Their store made me fall in love with Santa Cruz and make the trip very special! It was clean organized and such unique items you won't find! I highly recommend you come and check it out. Something for everyone!

A bit high-priced, but excellent selection in fabrics. The employees are generally knowledgeable…read moreas well.

Misrepresent their fabric to online shoppers. Rude and dismissive when there is a problem they…read morecaused. They are killing their online market with their incompetence. It's sad. They used to be better than this. Shame on you, Harts Fabric.

Dean always has a great eclectic mix of beads, and great advice for working on projects. I would…read morehighly recommend visiting this store for all your beading and crafting needs.

Update: I've been shipping at this store for 10 years. Dean has the most unusual, vintage, one of a…read morekind beads around. He just loves beads and has stuff that you can't find anywhere else.

I'm a noob at knitting. I've tried multiple times to get into it and this time, I like to think I…read morewill stick with it! I was going down to Santa Cruz for a day trip, and bookmarked Yarn Shop Santa Cruz. We drove down and went straight to Yarn Shop SC. Street parking was easy to find. We walked in and immediately saw the sale section. Hallejulah! I didn't know yarn shops had sales. I took home some nice sale yarns as well as some full-priced ones, a sock knitting book, and circular needles. They have a nice selection and service was very helpful. They were busy but friendly and kind and knowledgeable.

Friendly staff, beautiful yarn selection and wonderful variety of notions. Look forward to…read morevisiting when I am in town again.