Stocking slightly alternative, urban high-end street labels including Melbourne's own; 2 Blocks…read moreSouth, Ziggy and Neon Blonde, One Day At A Time is a must stop for any trendy fashionista who likes the I'm-hot-without-even-trying-look. At the moment, nobody does denim (jeans and jackets), shorts and slinky singlets better. Being new to Melbs Central, don't be fooled by the initial impression. It may be a haven for emo's and teenage wannabe's, but the quality and range of super cool brands, not to mention the prices, make the average customer between 20-40 years old, male and female. If you've got little kiddies, you may also have fun G'ing them up!

I was lucky enough to shop here when the chinos were on sale for $60 each - great little store with…read morea good selection of slightly indie pants and shirts. Prices were moderate but I found the selection to be really good. Compared to General Pants the prices and quality were a little higher but the styles were more refined. My favourite feature was the ability to ship sizes of clothes that weren't in stock directly to my house via express post, for no extra charge.

Ok, I would only shop at French Connection in Australia during a sale - or after some kind of…read morewindfall - owing to their kind of ridiculous prices, but if you are a fan of the brand - and accepting of their quality to price ratio - then the French Connection store within Melbourne Central is definitely the place to go. A great selection of the brand's women's clothing and accessories? Yep. Awesomely flattering lighting and just enough changing rooms? You got it. A seemingly omnipresent sale rack which makes French Connection's sometimes outlandishly priced clothes almost good value? You betcha. For French Connection fans its Melbourne Central store is a total fashion no brainer.

Unfortunately, I have recently ordered around 7 items and one of them i received within a week,…read morethen I had the other items shipped and its been over a month and they have turned away my packages twice at customs. It got sent back to Australia. The company cannot tell me why, so I requested a refund. It sucks cause the company looks cool. I live in Maine and I have never encountered this issue as a US consumer. Im kinda disappointed cause I love trying new brands and this has left a bitter taste regarding the company. Their customer service is amazing.

Service is very friendly and accommodating along with styles vary based on season. Along with this…read morethe price point provided is appealing to the hip-pocket of all - I hope this is 85 characters

Much, much more than just ok, OK OK are a boutique fashion store catering to the laid-back but…read morestyle-conscious urban dresser with a social conscience. Halfway down a gorgeous, little walkway that always makes me feel like I'm on holiday when I walk along it, OK OK stands out in all its pure whiteness. You might also be drawn in by a rack of clothes placed just outside the store, very enticing indeed. The OK OK look is relaxed, sportswear-inspired pieces teamed with a basics range, all made Melbourne, and mixed with international design-directed pieces. Strictly speaking, boys' stuff is upstairs and girls' stuff downstairs, but the styles are deliberately unisex so its worth checking out the whole shop.

OK OK is an Melbourne based fashion label founded in 2007, with the aim to create Australian-made…read morebasics. The retail space is the extension of le internets and web store. The old wives tale about the label is that the stockings and hosiery is made in Brunswick close by, from what also runs as a compression bandage factory! Absolute madness aside, every attempt is made to keep the goods' origin south of the equator. The space itself is a two floor masterpiece. found in the quaint pedestrian lane named Sparta, the shop appears rather quietly in black and white. When you open the door the first thing you notice is the shallow nature of it. You can see the back wall easily, and your eyes are drawn to the staircase off to one side. Upstairs the le mens, downstairs is le womens. Many of the fits are unisex, so don't feel precious about checking out the whole store. The quality of goods is amazing - tops and bottoms aplenty with accessories and shoes in the mix as well. Those found behind the counter are delightfully helpful in talking about the pieces and helping chose (and helping you walk away with less money than you began with), and if the conversation lasts long enough will offer some insight into the nightlife of Brunswick and Melbourne. They're so nice they helped us book accommodation with a friend of theirs in Tasmania! Best shoe shopping trip EVER!

Don't make the mistake I did by going up just one level and thinking you found the store and been…read moreshocked by every shirt is $300+, just keep heading upstairs and you can raise your jaw from the sticker shock just one level below. My style is usually minimal and this store hits all the dots and considering average prices in Oz this place is quite reasonable for quality clothing and good style. I am going to Berlin and Sweden soon, and I got inspired from some of the labels to look out for on my trip. The hidden factor makes me feel just that bit more special, since I walked by this place who knows how many times without realizing its presence.

Somewhere is a men's and women's fashion store that sells clothing by local and international…read moredesigners. It also has a gallery space that showcases the work of emerging Australian artists. The clothes at Somewhere are sleek, simple, and very on trend. The menswear section is mostly stocked with jeans, chinos, plaid shirts and pocketed t's. The prices range widely, but in general, it's quite well priced when compared to many of Melbourne's similarly styled and themed fashion stores. Somewhere also has a very decent selection of shoes and accessories, like hats, ties, sunglasses and scarves. The staff are great (helpful and attentive, but genuine with their recommendations and not pushy).

With hats, bags, and wallets up for grabs at $1 and cool t-shirts available for around the $10…read moremark, Clear It! is an absolute goldmine if you are prepared to sort through the ~90% of the crap they have here. Coming from the UK, shopping here is akin to shopping at TK Maxx. There are lines and lines of racks and there is treasure to be found in amongst the rest of the very run of the mill stuff. You could easily spend a good half an hour looking for bargains here. There are huge discounts and if you endure it will be well worth your search.

Ever have that argument with your wardrobe? I have nothing to wear!…read more Well luckily Clear It! is near! This massive fashion outlet is just what you've been looking for! Stocking brands such as Dangerfield, Friends of Couture, Jack London, Revival and more you will not be short of options for something new to add to your wardrobe. I actually come here once a week, its that cheap. Singlets - 2 for $10, Shirts from $10, pricing is ridiculous here! My favourite purchases include a 3 / 4 long Dangerfield coat, originally $250, i scored it for $75. Even picked up a Jack London business shirt for $10!!! So fellas if you want some new kicks or clothes pay Clear It a visit and while you shop, the Clear It women's store is just a few shops up.

From it's smallish front window on Chapel Street, you'd be forgiven for thinking that Dakota 501…read morewas a small boutique that you could likely finish in 5 minutes. Step inside and you'll soon discover the large warehouse style vicinity that gives Dakota 501 its unmistakable ambience and allure. The fact that this style depot has been on Chapel Street since 1976, illustrates its success in the fashion industry and its obvious patronage by stylish folk from generation to generation. Stocking a wide and ever evolving line up of Australian and International labels, including one of Melbourne's best loved denim selections has given this store is unrivalled advantage. With brands like Stolen Girlfriends Club, Alternative Apparel, Autonomy, Bec & Bridge, Fluxus, Neuw Denim, One Teaspoon and Zanerobe - it's obvious that this store caters to guys and girls who love quality threads and are not afraid to pay for it. I love Dakota 501 because you can always find the something kooky and different from what everyone else is selling. Think Karen Walker jewellery, Nudie denim and Fred Perry sweaters. Also check out their colourful collection of happy socks from Sweden and Havaiana flip flops (must-haves for summer).

So I'm a little biased towards this shop. They helped me purchase a dress I'd seen on the Evil Twin…read moreClothing website, however could not find online or in General Pants Co ect. And I was very desperate for this dress (as you get when you hate everything else available in shopping centres and have somewhere important to go). I rang the store, they had my size, they also held the particular dress for me, and were very warm about it all. When I arrived in store - which is very easy to miss when you've never visited before - I was very pleasantly surprised by the wide range of clothing they had to offer. All of it had a lot of character, a very different feel to it. I didn't spend a lot of time there however it looked like they may of had vintage clothing as well as some current local (well Australian anyway) brands. The employee who served me was also very friendly and seemed very passionate about Australian clothing and designers. I therefore left without a second hesitation to my very poor bank account (the dress wasn't really expensive but I still couldn't afford it), and walked away very happy and satisfied indeed. Determined to become a regular of this place.

Mocha is a luxurious boutique in Melbourne Central stocking everything us girls love. Bags, purses…read moreand clutches, jewellery, scarves and accessories. Everything sparkles, everything is glamorous and once you spot this store, you won't be able to walk past. It is on the pricey side so its not a place you go just to accessorise for the night. It's more like a place you go to purchase that one of a kind, extravagant piece that you'll love, cherish and admire for years to come. A statement piece that'll stay stylish for longer than a season.

They stock Samantha Wills jewellery. Staff is friendly and seems to know their products. I will…read moredefinitely be back.