One would think that you were walking in to a clothing store titled 'Mr Simple' as you walk past…read morethis Brunswick Street boutique however The Lab is just doing some advertising (albeit, over-the-top advertising) for one of their main labels. So don't be turned off by the name! This is a great place to shop for a man of any style - you can get some great basics like jeans and plain tees, but then also head down the relaxed-surfer-skater path if you choose. I love all the sunnies that they stock in the window and while this is specifically a store for men, I have purchased a few pairs in my time. Perfect for that sunny day at a festival. The staff are lovely and are happy to let you browse around and the prices are very reasonable.

The Lab Store is a men's clothing shop that sells dapper basics for the slightly more sophisticated…read moreex-skater type. Their clothes are free from bells and whistles and are generally quite plain. However, their stuff is still fashion-forward and not dull. They have a decent selection of jackets, crewnecks and hoodies, shirts, t's and jeans. They also have a good selection of shoes (mostly Vans, but a wide variety) and sunglasses.

With hats, bags, and wallets up for grabs at $1 and cool t-shirts available for around the $10…read moremark, Clear It! is an absolute goldmine if you are prepared to sort through the ~90% of the crap they have here. Coming from the UK, shopping here is akin to shopping at TK Maxx. There are lines and lines of racks and there is treasure to be found in amongst the rest of the very run of the mill stuff. You could easily spend a good half an hour looking for bargains here. There are huge discounts and if you endure it will be well worth your search.

Ever have that argument with your wardrobe? I have nothing to wear!…read more Well luckily Clear It! is near! This massive fashion outlet is just what you've been looking for! Stocking brands such as Dangerfield, Friends of Couture, Jack London, Revival and more you will not be short of options for something new to add to your wardrobe. I actually come here once a week, its that cheap. Singlets - 2 for $10, Shirts from $10, pricing is ridiculous here! My favourite purchases include a 3 / 4 long Dangerfield coat, originally $250, i scored it for $75. Even picked up a Jack London business shirt for $10!!! So fellas if you want some new kicks or clothes pay Clear It a visit and while you shop, the Clear It women's store is just a few shops up.

Don't make the mistake I did by going up just one level and thinking you found the store and been…read moreshocked by every shirt is $300+, just keep heading upstairs and you can raise your jaw from the sticker shock just one level below. My style is usually minimal and this store hits all the dots and considering average prices in Oz this place is quite reasonable for quality clothing and good style. I am going to Berlin and Sweden soon, and I got inspired from some of the labels to look out for on my trip. The hidden factor makes me feel just that bit more special, since I walked by this place who knows how many times without realizing its presence.

Somewhere is a men's and women's fashion store that sells clothing by local and international…read moredesigners. It also has a gallery space that showcases the work of emerging Australian artists. The clothes at Somewhere are sleek, simple, and very on trend. The menswear section is mostly stocked with jeans, chinos, plaid shirts and pocketed t's. The prices range widely, but in general, it's quite well priced when compared to many of Melbourne's similarly styled and themed fashion stores. Somewhere also has a very decent selection of shoes and accessories, like hats, ties, sunglasses and scarves. The staff are great (helpful and attentive, but genuine with their recommendations and not pushy).

Brilliant service, David is very helpful and makes sensible suggestions…read more There's an excellent range of products to pick from.

Great Clothes, great service. Really cool gear, not an old mans shop. Style in Bayside, beats the…read moreSth Land mall experience hands down.

Excellent advice, and really high quality clothes. It's so hard to find clothes that aren't built…read moreto fall apart, but you'll find none of that here

From the owner: Godspeed. Melbourne based store selling select quality denim and menswear from Japan, USA and…read moreEurope. Professional Denim Repair, Alterations and Service.

Gazman is pretty much dad heaven. There is an array of stylish yet practical everyday wear, think…read moresmart casual for the 40 plus age bracket. Clothing is reasonably priced and well tailored and the aesthetic is super preppy. Polo shirts, gingham and stripes abound. There are also a number of sales on throughout the year, with deals such as two t-shirts for $30. So if your dad is into boat shoes and frequents the country club, give Gazman a go.

From the owner: GAZ MAN is your destination for quality pure cotton easy care shirting, the perfect fitting chino,…read moresmart jackets or relaxing rugby

Stocking slightly alternative, urban high-end street labels including Melbourne's own; 2 Blocks…read moreSouth, Ziggy and Neon Blonde, One Day At A Time is a must stop for any trendy fashionista who likes the I'm-hot-without-even-trying-look. At the moment, nobody does denim (jeans and jackets), shorts and slinky singlets better. Being new to Melbs Central, don't be fooled by the initial impression. It may be a haven for emo's and teenage wannabe's, but the quality and range of super cool brands, not to mention the prices, make the average customer between 20-40 years old, male and female. If you've got little kiddies, you may also have fun G'ing them up!

I was lucky enough to shop here when the chinos were on sale for $60 each - great little store with…read morea good selection of slightly indie pants and shirts. Prices were moderate but I found the selection to be really good. Compared to General Pants the prices and quality were a little higher but the styles were more refined. My favourite feature was the ability to ship sizes of clothes that weren't in stock directly to my house via express post, for no extra charge.

Of course, this is Hugo Boss after all, it's expensive clothing but if you're looking to invest in…read morea great suit that will last you a long time and you can wear frequently then maybe it's worth a look. My parents bought me a good quality suit for an 18th birthday present and it has lasted me a long time and is perfect for any formal occasions so perhaps if you can spend the little extra than you'll find it worthwhile. Otherwise, if you're a "suit man", you'll no doubt already have something of Hugo's in your wardrobe and might want to add more to it. Very strange position sitting in the middle of Glenhuntly Rd? Not the classiest place for it.

Lionel Meerkin Menswear appears to be experimenting with a new approach to customer service;…read moreessentially a 'mash-up' between a store selling mid to high-end menswear, and customer service akin to that of a Vietnamese market stall trader. From the moment I entered the store, I was badgered constantly by the owner. Whilst looking at the suit/ blazer rack; "Are you intending on buying a jacket?", whilst looking at the trouser section; "Are you intending on buying trousers?" and then "are you intending on making a purchase today?". I had politely informed him that I was just browsing and that I would let him know if and when I saw something. The owner finally informed me that his stock changed constantly and that there was no point in me coming in just for a look, I should only return when I intended on making a purchase! I gladly took him up on his offer and left there and then. All in all, I had been in for less than 5 minutes. Mr Meerkin, I'm sure you've been in the business many years, and I'm also sure that when it comes to tailoring, fit, accessories etc you may have a wealth of knowledge to impart. But may I offer you some advice? Do not tell your (potential) customers how they should shop. I have been in (both browsing and purchasing!) far higher-end stores than yours and I'm well aware of what I'm doing. And just in case you're listening, Mr Meerkin, to answer your question; Yes, I certainly am making a number of purchases, none of which will be in your shop.

Gorgeous little women's boutique clothing store, Laine is a lovely temptation to any girl passing…read moreby. Lots of high quality items that change regularly, it's a good place to pop in and check out some AU/NZ designer clothes (like Kate Sylvester) that you would get a lot of wear out of. Loads from the US and Paris too. It's priced accordingly, but not terrifyingly high end. I lucked out by looking at winter wear when one half of the store was all 50% off and scored myself a nice jacket at half price. The girls in the store are lovely and really helpful without being pushy. Bonus if Winnie the Whippet is in store to have a sneaky cuddle with. Look for her camouflaged in her bed up the back by the heater!

I love this store. I would pop in every day if I could, but alas a girl has to work…read more A very recent , welcome addition to the Bay St strip, Laine is set to become a much loved fashion store for local gals. Stocking everything from Ancient Greek Goddess sandals to keypad covers for your mac, gorgeous clothes from around the world to jewellery conversation starters made by some sisters in Queensland - you will be impressed by Laine. But quality stock is not the only thing Laine has going for it, the other key attraction to this store is the friendly assistance and guidance provided by it's lovely owner, Alyce. Oh and her sweet pooch Winnie is there to help too! There is no website or mailing list yet but you can get your fix of new arrivals from the Laine facebook page, even make an order from the photos for some items. There are items to suit all budgets and styles. Must go now, I have shopping to do.