February 2026 As a person that strives to buy from locally…read moreowned businesses, my personal warning is to stay away from Gordons Jewelers, Boonville, MO. In September 2025 I purchased one of their mediation rings ($200+}. The ring broke 4 months after the purchase. When I went into the store (Feb. 08, 2026) to request a repair or replacement, I was surprised by the lack of customer service, as I was told they would "get me a quote" for the repair. When I raised concerns that I just purchased the ring 4 months ago and was not expecting to pay for a repair, they replied that we will have to look at it (they were looking at it, and the jeweler was right there). I again expressed concern that I would be expected to pay a repair on a ring that was purchased 4 months ago. I asked if there was another ring in stock (they did not offer another ring in stock) and when I asked for them to check, they said that there is not another ring in that size in stock. They also did not offer for me to choose a different ring for replacement. When continuing to ask questions, I was told it would be MONTHS before they know IF I would have to pay for the repairs because the company that Gordon's purchased the ring from is in Canada. This was not my first purchase at the Boonville Gordon's (so I am a repeat customer). But this will be my last. Beware of purchasing at Gordon's in Boonville, MO. If you choose to shop there, my personal experience reflects an extreme and disappointing lack of post-purchase support and customer service.

New Raving Fan! As I…read morewas hustling to find a College gradation gift for my son, I recalled him mentioning his want for a higher quality watch. So I prepared to drive to Columbia (I live in Boonville), as I'm accustomed to doing with my larger purchases. Before making the drive, I googled watch stores in Boonville and found Gordon Jewelers. "Audrey" answered the phone and provided insight into their watch selection; genuine customer service over the phone. (This type of great service is becoming too rare in todays retail) I arrived an hour later and had outstanding service from Mark, Audrey and two other ladies (didn't get their names). Yes, I would expect Customer Service to show/explain the product; however I'm extremely excited that I found the watch I need, at a price I like AND got it engraved, AND gift wrapped!!! All within about an Hour! As I was waiting on the engraving, I was shown some (engraved) cross-necklaces that will be awesome Christmas gifts for my daughters. Hey Folks, they have Christmas sales, Check Them Out! I'm so glad I made the call! Thank you Mark, Audrey and the Gordon Jewelers Team! Raving Fan, Raymond Sosa