Sometimes it's hard to believe but there are mainstream companies that have a heart where profit isn't the sole raison d'etre. I admire this clever idea, that has recently been put into action, at select branches of the high street supermarket chain.
Once you've paid for your shopping, the cashier will hand you a little green plastic token (at no extra cost). On your way out, you'll notice three large, transparent, plastic containers filled - to varying degrees - with the little green 'buttons'. Above each container, there's a summary of information relating to each local project, charity or good cause. After reading about them, you make your choice, deciding which container is most worthy of your token, place it in the green-'coin' slot and, at the end of the month, Waitrose will divide and donate £1000, accordingly, between the three chosen causes.
Each month the selected local good causes change; if you have a deserving project in mind there are leaflets on-hand for you to provide details for consideration. What a brilliant, original and smile-inducing idea! read more