A decent beach but I can't go much higher than 3 stars simply because the weather is only warm…read moreenough a few times per year and the water is always ice cold no matter what. But, I do like this beach better than it's next door neighbor Zandvoort.
Bloemendaal aan Zee is nicer because there is much more room on the sand to spread out. It is not all covered by chairs that are owned the the cafés that you have to pay to sit in. I find that there are more Dutch people and less tourists here. Also, Bloemendaal has a lot of the popular beach clubs so when you are on the beach you can hear the music from the clubs. Just sit in front of whichever club you like the music best from.
If you walk a bit further down, you also have wide open beach, no clubs, stores, cafés, chairs, or umbrellas, this can also be nice as well depending what you are in the mood for.
Lastly, you have much better looking people at this beach than Zandvoort. Instead of fat tourists, grandpa in a speedo, or kinds running around wildly, you see more of a young adult crowd here.