My absolute favourite thing about Zem Zem is the flat breads that they sell. That might seem a little odd because they also sell some other, much more interesting, things. However, the flatbreads are just a great lighter alternative to bread. But they are sturdier than standard tortilla wraps, so you can pull them around while making food, without worrying. I do like flatbread.
Zem Zem sells some really interesting products, some of which I will definitely be trying, some of which I won't (MSG by the bag, anyone?). However, it is particularly cheap as a shop. That's not to say that it's expensive; it just means that this food is essentially superfluous to my grocery budget, so I have to limit what I try.
It is worth a visit, really, just to go and stand in the middle of the shop floor and breathe in deeply. The wonderful scent of bread, exotic spices and that mysterious smell of ethnic food shops... Ooh, yes.
Also, I don't know if he's always working but the few times I've been in there's been a lovely little incongruous old Welsh man, who is lovely. I know that seems like an odd reason to shop somewhere but, hey, every little helps. read more