On my side of the IG algorithm, Equitea has been popping up all over my feed. I thought the matcha craze was over but it's just coming to Baltimore and this place is evidently very buzzy because the founder went to LA to launch and caught Gweneth Paltrow's eye and now she's an investor? I am always scared of very instagrammable drinks bc they are usually a let down. This was my second time there, the first time I went way too late in the day and the line was insane and by the time I got to the front of the line, they had to pause taking orders as each latte is hand made. The staff were great and handed out matcha wellness shots but the wait was too crazy, so I ended up just getting a crobagel (croissant bagel combo) and leaving. I was hoping they would have the best croissants here but they're from Fresh Baguette which I've tried at the Farmers Market and it wasn't my favorite. Equitea is currently at the old JGBG restaurant and the space is HUGE. I tried their OG matcha and with added honey it was closer to $8, which is pricy. I will say the foam and the burnt marshmallow was unexpected. Because of the affiliation with Goop I thought it might be healthy but it's not necessarily good for you. I do want to try their matcha flight and was very impressed with the latte, the staff cares very much for their art but be prepared to wait, they are going to have a permanent home in Baltimore so unlike me who was panicking to get there to try it before they closed, you can rest assured they are sticking around! TLDR: be prepared to wait, but the matcha is good, not the BEST ever but certainly the best I've tried in Baltimore! read more