I only stopped in for the Grand Opening, last week. I looked around a bit, ate some free samples, missed out on the "ice cream party" (for kids). Here's my quick take: They seem to be focusing on the more natural products, hence then name. That's not to say everything is organic, of free-range, or non-GMO, but the vast majority is. Large selections of vitamins and supplements. Decent sized meat and seafood case. Good selection of fruit and veg. Not huge, but mostly the basics. Many types of classes will be offered, including things like healthy living and cooking. Prices are a little higher than a "regular" grocery store, but on par with say Central Market. Definitely worth checking out. Bottom line: I'll be visiting again, and adjusting my review/rating when the store is in "regular operation" mode. read more