Rotary Light is a long standing LaCrosse tradition that brings hundreds of volunteers together to present this cheerful holiday event that is absolutely FREE. I come yearly from the Twin Cities. I stay at the Radisson hotel on the river. I get a Riverside room and I watch the fireworks from my room. The Rotary Light is located at Riverside Park. You can drive thru, walk through or take a horse carriage for $25 +tip. They have many photo opportunity spots, they have a warming house, multiple fire pits, an ice skating rink. I have also seen Santa & Reindeer there. This event goes on from Thanksgiving until NYE at 1 am. This is a great winter activity. read more