I'll get straight to the point: every time I come here, I seem to be charged a different price for…read morethe exact same items. What's even more frustrating is that there are no prices displayed on any of the products, making it impossible for customers to know what they're being charged beforehand. I'm not an attorney, but I'm fairly certain California has consumer protection and pricing disclosure requirements intended to help customers understand what they're paying before they make a purchase. Whether those specific laws apply here or not, customers should be able to see pricing clearly and consistently. Whenever I ask staff about pricing, I'm often met with attitude or made to feel like I'm doing something wrong simply for asking a basic question. Considering that the prices seem to change every visit, I think that's a reasonable concern. And no, the prices don't seem to be getting cheaper each time--quite the opposite. The whole experience feels questionable and lacks transparency. Customers shouldn't have to guess what they're going to pay or feel uncomfortable asking about prices. A little consistency, clear pricing, and better customer service would go a long way. This is especially concerning in a military community. Many service members and their families are new to the area and may not be familiar with local businesses or what prices should reasonably be. When prices aren't clearly displayed and seem to change from visit to visit, it creates the impression that customers are expected to simply accept whatever they're charged. Whether that's the intention or not, that's how it comes across. The reality is that this affects everyone. Military families, longtime residents, and visitors all deserve the same transparency and fairness. Clear pricing protects customers and builds trust within the community. I also find myself wondering how the San Diego County Weights and Measures Division would view business practices like this, where prices are not clearly displayed and customers appear to be charged different amounts for the same items on different visits. Transparency shouldn't be optional. People can be very confident and dismissive when they're behind a counter or in their workplace. I just wonder if that same energy would be there outside of that setting. Treating customers with respect shouldn't depend on where you're standing. At the end of the day, if the pricing is legitimate and consistent, then displaying it clearly should not be an issue. Transparency benefits both the business and the customer...

Very good store ; it has a huge selection of liquor , craft beer , very good selection of fine wine…read morein the area , good quality of cigars , besides has huge selection of snacks and beverages and groceries . The all staff is very friendly and helpful , especially the owner and his son they are very nice people . Strongly recommend this store 100%

I had an online order shipped to another state, so I've never actually been to the store. However,…read moreeven the online service was excellent with great customer service and knowledge of the product. Would recommend to anyone, even if you don't live nearby.

Best bourbon selection i have found in SD area. Roy is great, check them out on youtube. If you do…read morecash and multiple bottles you can work a deal.

They have a variety of options. We go here for our weekend drinks or when we have people in town…read more High recommend

Super friendly here when you walk-in with such a large selection of beers and good quality liquor…read moreI cash in some lotto tickets $$ and bought more 4 fire wood bundles. And some pumpkin seed also. The price went up from $5.99 to $6.99 But hey it's close by and we love to have a fire

I usually drive by this gas station and see their prices as being either competitive or the most…read moreinexpensive in Chula Vista. So far, J Street Liquor and two others within a couple miles from each other (Chula Vista 91910), has offered the best price in town. I would come more often, but I live in Imperial Beach area. Pay close attention to the gas pumps. I just realized the pump as was at offered only unleaded Likes: great price and on corner spot between Broadway& J Street, just minutes away from 5freeway Dislike: limited space This morning's experience was good. Got my receipt from staff...he said thank you and wished me a good day

Customer service is great and they give free water if you spend $40 or more and they're always the…read morecheapest place around and they don't charge to use your credit/debit card. The guys are always in a good mood happy go lucky

How you doing friends of Orange Liquor Check & Cashing I want to say to the people that this place…read moreis a place to stop in and get all the basics to bring home to your family and love ones. This store has been here since I was a teenager, but these guys go above and beyond for there customers. If your in the area feel free to stop in. Also they just got some healthy De Light Bars. So for those that love Healthy, better come get them while there Hott!! Lol Real talk though these guys are on it and there here to help families stop in and see what love comes out of there.

I came here because I heard they were able to cash any check and they were not able to cash my…read morecheck and did not provide a reason.

This family owned liquor store has become more than just a business relationship to my husband and…read moreI. The whole family is very professional, respectful and all have a great, positive and fun sense of humor. We always feel welcomed and they truly are like family. This is the only liquor store we go to. It's always nice to see the family. Good people...good business.

USA liquor is the best liquor store ever it has the best customer service ever. I definitely…read morerecommend this place for snacks and drinks. Best drinks, and snacks ever!!!

I have never stepped foot in this store but they had what I was looking for. I was given a Stoli…read moreChocolate Kokonut vodka as a Thanksgiving gift. Turns out that the company no longer makes this and my friend that gave me the vodka had it for many years. We'll long story short my wife loved the vodka and we couldn't find it anywhere...except NY but they won't ship to Commifornia. Luckily I found it at this store but online. I called the store to check stock, they confirmed what I saw online was correct, and immediately ordered all six bottles. Two days later my order arrived in an excellently packaged box. Customer service is excellent. Feel confident in placing online orders from this store. I will definitely pay a visit next time I am down in Chula Vista! Drink responsibly.

***UPDATE *** A few…read moredays ago, I received a call from what I will assume was the owner or manager of the store, he advised me that they had received my emails and had attempted to contact me by replying to my messages. While speaking with him, he was very apologetic about my package being received broken and mentioned that they bubble wrap bottles for shipping and I referred him back to the pictures, as clearly someone had dropped the ball and only used warehouse quality plastic wrap. He apologized and said they would send a replacement. Picked up my shipment today and guess what... they used bubble wrap . The bottles were not broken and I can finally have this tequila. THIS IS HAPPENING!!!!! Thank you for finally getting back to me, I appreciate the effort and the customer service on your behalf. Very cool!

This store is really great they always have good service and always have items in stocked ready for…read morecustomers to come and get what they want.

I absolutely love this place. The owner is very nice and the vibes are just great. Also prices are…read morenot bad at all. If you want liquor for a very good price come to paradise liquor.