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adidas Flagship Store London

4.8 (4 reviews)

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Sports Direct

Sports Direct

2.0(2 reviews)
3.0 miWest Brompton
£

This place looks like bargain city from the outside and even more so on the inside. If you are…read morelooking for any sportswear then this place needs to be on your list. They have all the top brands of sports wear, trainers, training tops, jackets etc and it is a complete jumble sale.... I guess it is a very competitive market place these days and by the looks of things these guy's are the cheapest. It is complete madness in the store as it gets loads of people clambering to pick up a bargain but for 10 minutes of hell it might just be worth it.

SportsDirect in swansea is one of the worst sports shop i have ever been to. The customer service…read morewas dismal, the staff were inexperienced and the store was dark and depressing. I went there a few days ago to buy a pair of football boots for my son's birthday. I walked in and saw a complete mass of clothes all squeezed on rails, looked like a stock room. Could just about push my small pram through there, how on earth could a person in a wheelchair get in there?!. Took 10 minutes to find a member of staff to tell me where the boots were(basement), another 10 minutes to find the lift (was misdirected and ended up having to circle around the whole ground floor again!)and another 10 minutes to find anyone in the basement to help me. I'm not an expert on football boots, i knew what type of pitch he played on and trusted that i would get the best advice. Got home, showed my husband and dad first and they came up with the same answer - they're the wrong ones!. Next day, went back for a refund and told that they now only offer exchanges or gift vouchers. First time i was told this! The manager came and finger pointed at the company's latest new policy on returns and exchanges (which now only applies in store not online), printed on a small scrappy piece of paper and sellotaped on the desk! She looked confused as to why i had not seen it before? maybe it was because it was so small even a pair of socks would have covered it, never mind a shoe box! or maybe the lady didn't explain or finger point at it before i handed over my card?! A simple clear sign up on the wall behind the desk, like most shops, would have got my attention and made me fully aware of the company's new policy before i bought the boots. Will never go there again, it was a complete joke.

Nike

Nike

3.3(3 reviews)
1.2 miCovent Garden
£££

So this is a tiny tiny Nike store in terms of merchandise and size, but they organise running…read moregroups four times a week for all sorts of runners. Mondays: Women's 5K or 7K. Wednesdays: Mixed 5K, 7K, 10K. Friday mornings: Mixed, 7K. Sunday mornings: LONG ASS RUNS. This is also in addition to the Nike Training Club classes! Pretty impressive for a small store, I'll say. I go primarily to the Monday sessions and do the 7K, which is a normal, short-ish running distance for me. But you'll get an entirely different workout with the pacers, who make you do all sorts of intervals and sometimes all-body training. It's a great workout while also being a lot of fun. The huge thing is that the pacers aren't your annoying, cliche perky cheerleaders; they're actually down-to-earth, relaxed, and amazing at what they do. They'll take care of the whole group and let you work at your pace. If you're faster, they add in extra workouts to challenge you; if you're slower, they will stay with you and figure out how to guide the group so that you'll be able to catch up. Everyone's really friendly, too. Not the type of competitive atmosphere you'd expect! So if you're ever thinking of trying to run shorter or longer distances more regularly with the support of a friendly group, definitely pop by one of the days they run together. If you can't make those specific days, they also encourage you to check out the store on Oxford Street that runs Tuesdays and Thursdays (ladies), though having been to the other one once I'd say that this one is more organised and more like a collective. And did I mention that after 10 runs, you get a free T-shirt? I know what this sounds like, but I PROMISE I'm not being sponsored by them. I'm just SO STOKED by what they offer and just can't believe that more people don't take advantage of this!! Oh, and I guess their stuff is pretty nice and slick, too. ;)

Of all of my global travels & shopping, I experienced the THE BEST CUSTOMER SERVICE in this Nike…read morestore. Here's my story. I bought a pair of sneakers here and unbeknownst to me at that time, they were half size too small. I wore them the next day and walked over 9 miles around London. By the end of the day my toes were so much in pain that I went straight back to the same store to buy another pair just in a bigger size. This is where THOMAS, THE BEST CUSTOMER SERVICE PROVIDER EVER, comes to into the picture. He professionally explained the sizing for me and guided me to the correct size. I thanked him and asked if there's a way to make an exchange instead of buying another £129 pair to replace the ones I didn't need and he told me that it's not the norm, but considering the situation he will make the exchange. I didn't have the box or receipt with me so I offered to go to my hotel to pick them up. Thomas said that he doesn't need the box because the shoes cannot be sold again and asked if I had a mobile bank statement to proof my purchase. Thanks to Amex app, I pulled up the receipt and walked away with perfect pair and happy face. The moral of the story is that a combination of a great company like Nike, that allows their employees to make decisions based on each situation and doesn't strangle them with strict guidelines; and a fantastic employee like Thomas, who has the capacity to see the big picture and creativity to find a solution, is a winning combination. I will keep buying Nike product and when in London only shop in their Neal Street store. And I truly wish there were more retailers and employees like Nike & Thomas! Thank you both!

Photos
Nike - Un "lustre" de basket, et accessoires de sport.

Un "lustre" de basket, et accessoires de sport.

Nike

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Lillywhites - Can't resist, 50% off!

Lillywhites

3.4(89 reviews)
0.8 miSt James's
£

While greeted at the door, once on the floor that held my purchase, no one was there to assist…read more There were several other shoppers also in need of assistance.

Lillywhites in Piccadilly Circus, London is a large sports shop, which is much to my surprise owned…read moreby Sports Direct in central London (not too far away from their own large, flagship branch which is less popular on Yelp in terms of the number of reviews). It is located in a fairly old building and the only disabled/wheelchair entrance due to the oddly shaped step going into the store is the offputting, dirty, back "staff entrance" I have long avoided this store as its name Llilywhites is associated with Tottenham Hotspur FC - I stupidly thought this was actually their club shop until I noticed a sign which confused me "The world's finest sports store", after doing some research later I found the name comes from the family which used to own and run the store, located at 25 Regent St since the year of 1925 - it is nice to see it is still in its' original old building, which surely must be Grade listed by now - fairly impressive for a sports shop and especially considering it is now owned by the UK's largest sports retailer, for them to keep the original branding including the website (same website as Sports Direct just with the Lilywhites logo), despite other branches in other cities changing hands such as Leeds, Newcastle and Nottingham. It seems despite seeming to be a higher-end brand the overall store feel and layout is the same - and that includes the staff who didn't seem friendly or helpful by any means to struggling disabled customers or just shoppers looking to find something. It is over multiple floors and does have a decent selection, however. Is it as good as Sports Direct's flagship central London location? No, of course not - other than keeping the brand name it seems the store which seemed so historic and cool has become a boring branded store in every other regard, it's just a more expensive Sports Direct without improved quality/service etc. 2* - For the store size and location, nothing else.

Photos
Lillywhites - Display shoes, additional 10% off!

Display shoes, additional 10% off!

Lillywhites
Lillywhites - Best reusable shopping bag ever!

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Best reusable shopping bag ever!

adidas Flagship Store London - sportswear - Updated July 2026

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