While dining in Downtown, my wife and I take a stroll with our grandchildren to The Butterfly…read moreStore. They provide a wide range of clothing and apparel suitable for individuals of all ages, both young and old. The salesperson was exceptionally kind and accommodating. The store is vibrant with an array of colors. All of our grandchildren received lovely Naples T-Shirts. I was quite fond of the apparel available in the store. It exuded a pleasant atmosphere and appeared to cater to all age groups. Next time you are in Naples, be sure to visit and explore some beautiful fashion options

Love this cute clothes store. I have also been to the one in Sanibel Island. They have locations in…read moreIn Naples, Marco Island, Fort Myers, Sanibel, and now in Sarasota so I'll definitely check it out there. They have mens and woman's clothes and accessories and in all different colors. I love the butterfly beach theme here.

It's an absolute must! So many gorgeous and unique styles, perfect for gifts, special events and…read morevacations! Got this stunning dress at their Pop Up in Miami, always getting stopped to ask where I got it. Can't wait to visit the flagship in Sanibel!

This boutique is a must for anyone living in or headed to Sanibel. The owner Paola's bubbly and…read morewarm personality sets the tone the moment you walk in. She does a fabulous job of sourcing all the best pieces of the upcoming collections. There is always something in there that you are going to want to purchase whether that be a new bikini or light cashmere sweater. Highly recommend checking this shop out.

love my new bathing suit, great products, durable, and fits true to size and really awesome colors!…read morewill order again for sure

From the owner: Sustainable swimwear designed in Naples, FL. read more

I stopped in here to find a new swim suit, as the old Victoria's Secret suit I've been using was…read morestarting to show its age. I'm like most women, and I hate to find a new suit! I have this huge list of things it has to do/be, and a list of things it can't be. Support, but not stiff, sexy/classy without being trashy, fun without looking like I'm trying to look 20, making sure it covers all the areas I need covered without looking matronly....you know what I'm talking about ladies... :) There are so many cute things in this store- suits, cover ups, dresses, hats....all things you would need for a cruise or a vacation at a beach house. The prices aren't cheap, but you aren't getting cheap product here. And, to be fair, it isn't that much more than other places. The customer service is phenomenal. I had one lady helping me, with a couple more assisting her, and the woman in the changing room across from me- well, we were critiquing each other's outfits too! Lol. I ended up buying the perfect suit for me, and I honestly can't wait to shop in there again for a sundress or hat! :)

Read the reviews and had no time to shop in person but i saw a cute beach set in the window. I sent…read morean email to the shop inquiring about pricing and received a quick and professional response. Had the items been available in the size and color desired, i would have purchased. I will definitely try again!

Love Ron John's Surf shop. Didn't grab anything @ Ft Meyers store when visiting today cause at the…read moremoment my size for the color and shirt design I desired was SOLD OUT ! Shows FRANK has good taste.. Great array of other goodies available but just needed one thing and that's it... Next time I'll walk away with a few hundred dollars in swag..

Had to stop in at Ron Jon surf shop during our trip to Fort Myers. Great selection of summer gear…read moreand prices were great for a popular brand name. Service was friendly and helpful and we walked out ready to be tourists!

I hate when you have a coupon and then you get up to the register and it's not available on that…read moreparticular item

The selection is overwhelming. But they do have everything for a Florida girl. Don't expect ANY…read morehelp, you are on your own. You will not leave empty handed. My very first visit there was a 2k spend. They didn't offer a discount a coupon nothing. Ever since then I've been bombarded with coupons. They could have given me one that day and made me very happy.

Had a good experience with my friends visiting from Utah. We went to the Old Naples Surf Shop and…read moreit was a highlight of our week. It's not just a store; it's a real, friendly spot for anyone who loves the beach. The vibe inside is welcoming and easygoing. The experience was awesome from the start. The staff were super friendly and helpful, and they really knew their stuff about surfing and paddleboarding. They took the time to chat, gave us great tips, and helped us find what we needed without trying to push extra sales. The gear and clothes they sell are top quality. The staff were great helping my friends find some unique gear to take back to Utah. We ended up with some awesome official Old Naples Surf Shop t-shirts and a couple of high-quality branded hats. They loved the cool designs--it totally captures that relaxed Florida style. The prices felt fair for how nice everything is. If you want a real surf feel, awesome service, and gear that holds up, you have to visit. Old Naples Surf Shop gave us a great time, and we'll definitely be back! The old fashioned way to shop Florida style!

Super nice owner, Covid procedures are in place as there is a small table when you enter…read moreencouraging patrons to mask up and re-sanitize hands. Vast surf items for surfboards, SUP and skimmers. Huge selection of apparel & accessories items for both men, women and children. When in Naples, FL this place needs to be on your list of places to shop while here...as you will regret your missed the opportunity. Shop locale!

Soma on 5 th Ave in Naples has a wonderful store manager, Michelle. The sales person had made a…read moremistake on my receipt. Michelle was so helpful, kind and professional. She solved the problem instantly.

This Soma is on my list of "must stops" during annual visits to Naples…read more I've had great luck in finding long sleeved, full-length pajamas here on a couple of ocassions. That's what I want for chilly NorCal and am a bit amused to find them in sunny Florida. On my most recent visit, I found a couple of sets on sale. As a bonus, they are a good "mix and match" ... four different looks for the price of two. Great for sleepwear and lounging. The salesperson initially steered me in the direction of a light grey set. Because I was wearing a grey? Well, I know myself better than she does. So I found a "jazzy" print, plus the second basic black with limited trim. Is it TMI to say I am lounging in the "jazzy" ones now? Perfect on chilly NorCal day.