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    Apple Regent Street

    3.8 (183 reviews)
    Closed 12:00 pm - 6:00 PM

    Apple Regent Street Photos

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    Outside
    Laurence T.

    Apple Regent Street is basically Apple's UK flagship store, the shop is absolutely breathtaking!! Huge windows with lots of light flooding in. I visited this store several times as a teenager, and I always remember coming in to use the iMacs for their free Internet, or to take those funny webcam pics with the filters on. On a serious note, this store is wonderful and the staff have always been very helpful. The store is extremely clean and well looked after. As with any Apple shop, they have plenty of products to choose from!

    Aaron S.

    Apple Regent Street is the London flagship store for Apple, and one of the nicer and larger Apple Stores I've visited, the store its-self is stunning, located in an old building but with Apple's modern tweaks towards the end of Regent Street, close to Oxford Street, Oxford Circus. It is located over two floors, with the standard retail area showcasing the latest flagship Apple Products from the iPhone XS and XR, macs, Apple Watches etc and even technology which integrate with Apple such as Colgate toothbrushes (obviously not for full demo!) and thermostat (controlled with the cool Apple Homekit), overall the selection of Apple Products especially unique and niche ones is greater here than most other stores, not just throughout the British capital but also in other cities and my local branch back home in Manchester. I mainly called in here to take a look around, excited by the modern store feel which looks like it could be one of those typical american stores, Apple uses in promotions when launching new products. There is a big screen and a large Today at Apple featured in the store, towards the back of the store close to the modern staircases (go upstairs for technical support at the genius bar), when I visited they were showcasing cool imaging features, including editing. Maverick aspects to the decor including cool trees which also incorporated seating made this store so much nicer and relaxing, it just felt like a store you could spend time relaxing, using the wifi and having a look at the latest technology, much better (and cheaper) than any internet cafe. The staff here never greeted me and didn't seem as friendly as other Apple stores which in my opinion is surprising as out of all retail stores, I often find Apple to be the best in terms of friendliness and helpfulness of staff, and the store didn't appear to be extremely or irregularly busy, but this vibrant, cool, large flagship store still did impress me and is probably my favourite Apple Store in the UK, with Apple having very few impressive stores of its structure here which they seem to have through Europe in cities such as Paris, Berlin and Madrid, but a four-star rating is warranted here.

    Ric P.

    Big, airy, friendly staff and ... two floors of Apple products. Had fun roaming the tables.

    Apple Store
    Yaa A.

    The line was so long for the new iPhone that I had to go to another location! This is one of the busiest locations in London -- in a very touristy area: Oxford Street!

    Apple Store here is huge!
    Anj L.

    This store was amazing in London! Three floors, yes, three floors of Apple products! They were well prepared for customers by fully staffing the store. The place was open, full of natural light due to the store being walled with glass. Yes, it put American Apple stores to shame, sad to say! Plus, free wifi, even when standing outside of the store. Gotta love that!

    Photograph courtesy of http://www.apple.com/uk
    Arabella G.

    The Apple Store on Regent Street is a giant, beautifully designed space full of everything Apple you could ever want or need from iPods to MacBooks, iPhones to laptop cases. I can't say I've ever bought anything from the store itself - in order to get the generous student discount Apple offers you must buy online or over the phone - but I have frequented the Regent Street Apple Store rather a lot over the last few years because of its so-called 'Genius Bar'. The Genius Bar is essentially a repairs centre within the Apple Store where a bunch of charming Apple experts can see to faulty, broken or damaged Apple items. Appointments can be made either online via the Apple website or in person in the store and places book up early so make sure you book well in advance. I've spent hour upon hour in this place owing to my lemon of a Powerbook and have always found the Geniuses charming and knowledgable. To date there hasn't been an (Apple) problem they can't fix and in my experience they have routinely waived any service costs owed. Highly, highly recommended.

    Meng L.

    Nice big store in Oxford circus. The good thing about Apple is the pricing is pretty uniform around the world, barring exchange rates and taxes. The store is currently under renovations and is crowded!

    Madness in this store!! Lots of people to help (in red) but very busy!!
    Adele D.

    Very busy store which is underground so not the most convenient but plenty of staff on hand to assist! I went because I booked an appointment to get my phone looked at from what I could see there are products around the outside but all the tables and chairs in the middle were for people waiting to be seen - not what I expected from an Apple Store but maybe there was another floor?! I had an appointment which I was early for but they had me waiting for an additional 10 minutes when it seemed plenty of staff were hanging around - generally good help though they know what they talking about abs hopefully solved the issues with my phone! I spoke to an advisor on the computer would have been easier for him to solve than me travel to regent street with a baby but means more shopping for me!!

    Keith T.

    I want to love the Apple store as I am a big Apple head but to be honest I have never bought anything there! It's great to browse all the new kit and to find accessories for my existing Apple kit but I do get annoyed by all the people who go in simply to use the demonstration machines for free web access. I think I would have upgraded my Mac Book ages ago if I 'd have had the time to browse and try out the new line. I do especially like the cashiers who walk around with PIN machines. if you pay by card for an off the shelf item you can buy from one of these guys, they give you a bag and your receipt is email to you - nifty idea Apple!

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    Page 1 of 5

    Apple Regent Street Reviews in Other Languages

    Review Highlights - Apple Regent Street

    Just got back from the 4S launch; Loved this store the Flagship store of the UK was an honour to be apart of the launch.

    Mentioned in 7 reviews

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    Vodafone

    Vodafone

    (3 reviews)

    ££

    Camden Town

    I was dreading switching over my phone plan. DREADING. I have been putting it off for so long, I…read morecan't even remember. I have been holding steadfastly to a cracked and weathered iphone4 that contains a US plan that angers my husband each time he receives the bill (oops). It was time. So finally on this fateful day in which I met an old pal for lunch down the way at Hawley Arms (and consequently Camden Town station is closed from 1pm-530pm on Sundays to prevent overcrowding...hmmm) --- I found myself face-to-face with a Vodafone store. I took a deep breath, walked in and was helped immediately by Denzel. The process took about 25 minutes, but was entirely pleasant. I basically knew the plan and phone I wanted and let him know as much. He took care of everything else, made polite chit chat and 25 minutes later I was out the door with a ready-to-use, fully functional, United Kingdown iphone5. Denzel, thank you. For restoring not only my street cred...but my faith in any telecommunications company in this country. Well done, sir...well done! This branch obviously gets a bit nuts, but not overly so. It's just far enough away from the station to not be insane. The sales people I encountered were all very pleasant and were dealing with the group of children TOUCHING every phone pretty well. Better than I would've. *24 month contract scores you a free 16GB iphone5. I had to put down a 100GBP deposit due to my just relocating here and not having much history, but I will get that back after 6 payments. It's about 47GBP/month. *Euro traveller (main reason I went with Vfone): 3GBP/day that you are in the Eurozone allows you to use all of your internet, text and phone calling from your normal plan. TBD, I will report back. *SWEET, I have a new iphone. Happy day!

    Great service in a great location. Lee and his crew are first rate. I was visiting London and…read moreneeded a pay as you go broadband phone. After shopping up and down Camden High Street, Lee helped me find the right phone at the right price point, set it up, and away we went. I needed a tweak the next day, and his colleague managed to fix the issue, but was perfectly willing to do an exchange. In a very competitive market, these guys have good phones good prices and good service. Go there.

    Appdroid - ipad screen repair

    Appdroid

    (1 review)

    Paddington

    Edgware road and paddington are full of phone shops but at Appdroid i found the excellent service…read moreand unbeatable prices . i got my iphone repaired there, with really good price also the staff are really helpfull snd not pushy at all . i end up buying couple other gadgets which i could'nt find anywhere else in the erea i'm really happy and i'll be back thank you appdroid

    From the owner: 'We Imagine how frustrating it could be when our phone or laptop gets damaged, it can set you back…read morefor days and delay important events or business meetings. Quite simply you don't have the time to figure out what to do to fix it. AppDroid comes in to solve any kind of repairs from the drop that cracked your screen to the coffee spilled in your laptop. The quickest way to fix your iPhone Lcd in just 15 minutes offering you our lifetime warranty to free your mind from any worries Appdroid has been established since the year 2015. We have been repairing mobile phones since then, and we have understood the need for urgency that you may experience if your phone breaks, which is why we brought out the concept of express Repairs. We need to highlight the fact that we have a very organized workshop, where our technicians work. We also keep a large stock of high-quality spare parts to ensure that they are compatible with your mobile device. Our quick turnarounds evident in our work. If you are looking for a repair quote, please get in touch with us. We fix every kind of device from mobile phone repair to tablets and laptop diagnostics Laptop, Tablet & Smartphone Repair Specialist In Paddington London | iPhone screen Repair, battery replacement & charging port replacement While you wait & Free Lifetime Warranty.

    3 Store

    3 Store

    (9 reviews)

    Camden Town

    Visiting London from the US and decided to try a store close to where I was staying, BAD CHOICE. I…read moreshould have shopped around for a store that actually answered their phone or had good reviews. "Helped" by a rather rude and unhelpful chap by the name of Christian, who somehow made it to assistant manager. The actual manager wasn't there to help so I was left with this person. He eventually passed me over to Eamon (Five star employee) who actually cared and helped and had the problem solved in a few minutes. But sadly the long wait with the horrible assistant manager sealed the one star rating for this store.

    My impression of this store was negative from the moment the two attendants looked so offended that…read moreI'd walked in. I was dressed appropriately, I didn't smell, so I can think of no reason for the look. Customer service has changed somewhat if the people who are working are so affronted when they have a potential sale. Anyway one of the guys came over as I looked at the Blackberry Bold. "You want the Nokia mate. The Bold is alright, people say its alright, but you want the Nokia." "Do I? Do I really want the Nokia? No! No I do not." If I'd of wanted a Nokia I'd of asked about it. What is it with phone stores pushing the Finnish behemoth of phones on me? I just didn't get a nice vibe about 3 in Camden. I respect they have some great offers, and the latest cool 3G handsets, yet if I was going to purchase a handset from 3, it wouldn't be from this store.

    Apple Regent Street - itservices - Updated June 2026

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