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    Apple Store

    3.5 (112 reviews)
    Open 10:00 am - 8:00 pm

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    Aaron S.

    One of the largest Apple Stores in the world in Covent Garden, London which is an awesome part of the city offers something any other Apple Store doesn't be it London Regent Street or NYC's Fifth Avenue branch, but it offers the ability to be busy yet still not affect the overall experience. Being over three floors with an awesome glass lift which looks like it was something out of Charlie and the Chocolate Factory, the third floor acts as a Genius Bar floor: it was probably the first time ever I didn't have to wait long and was even seen before my appointment time, getting an appointment here was a doddle with nearly a full day of appointments the day before, and most of the day on the morning: compared to back home in Manchester this was amazing. The middle floor offers accessories and a cool working space where you can sit relax and charge your device, with a Today at Apple section with a huge big screen and seating on the lower floor where you can also see the latest Apple tech, also being surrounded by cushioned seating and artificial trees and staff who not only seem friendly but they know their tech as well! My favourite Apple Store not just in the UK but worldwide and that deserves nothing other than an upgrade to five-stars. This is only the second store to ever deserve that rating, alongside Hugo Boss in Manchester.

    Michael W.

    Looks and feels better than most of the Apple store in the United States! This location in London is very big with a lot of relaxing seating and trying Apple products tables. It offer classes and demonstrations at the lower level center of the store with a big screen and many chairs. Yes! This location is a multi levels Apple Store! The 2nd floor is also very comfortable and has many chairs for the customers set down and relax! The atmosphere was very good. I love the feels and relaxation in this store. However, as the size of this huge Apple Store, they don't offers restroom for the customers use is little bit disappointing!

    Nic Z.

    This Apple store is pretty cool on the inside. They did a great job maintaining the original architecture while adding modern bits like a spiral glass staircase. It's also different in that it doesn't have the typical facade of most Apple stores (a wide all-glass front revealing rows of goods and swarms of people beneath a giant Apple logo). That said, the interior was different, too; said swarms of people were 404: not found. On one hand, it was nice to not be in a chaotic Apple store for once. On the other hand, it was actually kind of strange. While I never thought I'd miss it, the hubbub and commotion is iconic at this point. I equate their stores with feeling like I'm on a jammed train car. Although the store was pretty much empty, we were left to wander to ourselves without anyone asking how we are or if we need help with anything. Once we did ask for help, service was poor. It's usually nice to browse unbothered, but it doesn't fit the typical Apple experience. The quantity of goods pales in comparison to other stores, and the people were not very friendly.

    Yaa A.

    Even as a busy location, they seem to have a good system to get customers in and out, including if you need assistance from a customer service rep. I came to this location after seeing the long queue at the Oxford Street location. They also offer free courses in stores and seem to keep all sorts of free programming going on, even cool courses for children. Customer service is great. I like this location and they seem to have shorter waits than the Oxford Street location.

    Entrance
    Mimi M.

    I didn't think it could get any nicer than the Regent St branch, but it can! This branch has all of what you would expect at any Apple store with the try before you buy displays, genius bar etc. Additionally, there's a new 'Briefing Room' on level three, which is a private area geared toward business users. The building itself is lovely. Internally, bricked walls are exposed, with glass, Perspex and wood used throughout. There are three levels, with toilets in the basement. This is my favourite Apple Store. Although it's pretty large, and was very crowded on the opening day, the atmosphere felt more intimate.

    Daniel F.

    In comparison to the (now being renovated) Regents St branch this is a breathe of fresh air. It's huge, but most of all it's in a prime location that still keep it's distinctively airy, light and spacious. Bang on brand. Also the staff are really nice too. Again to be expected. I also went to an event recently. Saw and met Idris Elba! After he had completed an album #MurdahLovesJohn based on his great character Luther. Good album too! Thanks to Apple music for the event. I will be on the look out for more!

    Qype User (cleois…)

    This place feels like a never ending Mecca of all things Mac but then the very obvious moment kicks in and you realise that this is because you are in a Mac store. The neutral tables and staff that seem down-to-earth and unassuming in their sales approach will walk you around, click and flick on a thousand things and 10 minutes later you realise your credit card is maxed to its limit and you have something pretty in your hands. This is just the ground floor. Take yourself to the second floor and it's a slightly more sombre affair. It houses the genius bar which feels like a hospital waiting room. People are quiet as well as anxious, wondering what is wrong with their ipad or macbook. There is also the look of shame that comes from those who did the unmentionable to their electronica...yes there are people who abused the computer. Almost like a confession some will admit they spilled wine on the keyboard or others try to lie but the genius bar staff always know. The booking system is insane but once you get seen all becomes clear. Usually they take your laptops and ipads away but once returned they stop doing crazy things. I cannot advise having apple care enough as the shock factor from not as well as the cost to the pocket is not worth thinking about. I have found the staff here always helpful, friendly and proactive. There is also another useful thing about Apple Stores and that is if you are in town you need quick internet access such as needing to google something urgently or a quick email send because your phone has died this is the place to come.

    Lovely arches
    Hong N.

    When I met up with a good friend, who wanted to go to one of the two Apple stores in London, I immediately suggested walking a bit further from Piccadilly to go to the one in Covent Garden. This store has several advantages to the store on Regent Street: first, it is larger - giving you enough room to wander around inside the store and try out the various devices on display. Second, it is not on a busy road, meaning you don't feel rushed or boxed in to the store. Finally the interior design, though undoubtedly Apple, has enough character to leave an impression (please see pictures to confirm!). Or course you will also find the Apple geniuses just as friendly here as at the Regent Street Apple store, and the devices on display will be the same. But the setting of the store and its interior decor means that if you removed the devices and told me the store was a luxury bar or hotel, I'd believe you! If you are ever contemplating visiting *an* Apple store, I recommend this one over the one on Regent Street.

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    1 year ago

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    7 months ago

    The Apple Store has great customer service and fantastic products! I love this store.

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    1 year ago

    Phones were low, we didn't have a UK adapter with us, the Apple Store let us unplug demo phones and charge up!, nice folks in London.

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    11 months ago

    I go here often, I love apple products, I think I have one of almost everything. But I will get the next iPhone and Apple Watch

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    Page 1 of 3

    Apple Store Reviews in Other Languages

    Review Highlights - Apple Store

    I was extremely impressed with the service at the Covent Garden Apple store last weekend.

    Mentioned in 2 reviews

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    3 Store

    3 Store

    (3 reviews)

    £££

    Bloomsbury

    I am using this review not only to compare it to regular standards for a store, but to compare it…read moreto its direct competition 2 doors down, which is the Vodafone store. Located in the Brunswick. It's a small-ish store, but it's as small as the staff are helpful and friendly (meaning they are quite so). They say that close at 6(or maybe 6:30?) PM, but unlike the Vodafone store 2 doors down (which holds the closing Time to the T), they are often open a bit later, and are willing to continue to talk to you after 6. It's quite nice. Their shown prices on the pay-as-you-go wall include the £10, so you know exactly how much you're getting into (unlike the Vodafone, which gives an initial price, but the customer must keep in mind that there is still another £10 to part with, after the initial cost--this news is located in the fine print). After having tried both services, the customer care in the 3 Store is quite nice (hence the friendly staff), while the Vodafone store's service is, in my experience, atrocious (one store gave me information, told me to come back the following week, then had a sign the said following week that said they were remodeling for 10 days...another just gave complete wrong information and refused to verify, even when challenged.) So while 3 might perhaps not have had such a high review without the negative experiences down, I say this to you: what is light, without darkness? Happiness, without despair to compare it with? Vodafone was my despair; 3 is happiness in this case. The end!

    As soon as I get to London I look for a 3 store for my SIM card. Always good service and this shop…read morewas no exception. Plus there was only one other person in front of me! I was in and out in 15 minutes after having my SIM card 'topped up'. This store is located in a nice shopping center, an added bonus

    O2 Shop London - Holborn

    O2 Shop London - Holborn

    (2 reviews)

    ££

    Bloomsbury

    Dear lord. Dropped…read morein from the US (yes, yes, start your flaming) and needed to pick up a prepaid SIM for data only. Now, I am usually a very sweet traveler. I try to smile, and I don't expect other cultures to smile back. I speak carefully as I can, and I try very hard not to have communication issues. When I travel, I understand at my core that I am a stranger in a strange land. The weird one. I GET it. I am more inclined to think that any rudeness is due to me, or my misinterpretation of the culture, than another party. So... when I leave a conversation in another country wishing that the other party would accidentally shit themselves at work, I tend to think they REALLY WERE ruder than the average person. Enter, then, the girl that assisted me at this counter. As I've stated, I walked into O2 to acquire a prepaid SIM for a data plan. I'm pretty solid on smartphones - I know what bands the IEEE has dictated for WiFi use, I recognize the value of a world/unlocked phone, I know the difference between GSM and CDMA. So all I did was asked for a prepaid data SIM. The lady directed me to a monthly bundle that was CLOSE to as much data as I wanted. Looked good. I went to make a purchase, and that's where things got shitty. Yes, lady. Just because you've never heard of the OnePlus One doesn't mean it doesn't exist. You don't need to pull a face. Yes, lady. It's a micro SIM, and it is unlocked. Don't roll your eyes. "Will this plan attempt to bill me at the end of the month?" "This plan is a prepaid plan." "Thank you. I'm wondering though, because some cell carriers will attempt to bill you at the end of the month for the next month. Will this plan attempt to do that?" "This is not a contract plan." "Is that a yes or a no?" Look, cell carriers are shady. Just answer my fucking question. By now, I'm mildly irritated. And I'm keeping it COMPLETELY out of my voice. What's that, your SIM tool isn't working to remove the phone? "Do you guys have paper clips?" "This is the only SIM tool I have." "...I asked if you have paper clips, not another SIM tool." "This is the only SIM tool I have." Are you a goddamn robot? "Okay, just give me the SIM and I'll figure out a way to put it in the phone later." She gets the order rung up, and I remember one last thing. This is where http://prepaidwithdata.wikia.com/wiki/United_Kingdom comes into play. Take a look under "content lock." To summarize, most SIMs in the UK come with a content lock that may interfere with facebook, or IM apps (like groupme or something). Reading between the lines of the link, it looks like a whitelist (everything on the 'net blocked unless specifically not blocked. May not be the case, but it looks a lot like it). You must have a UK credit card to remove it yourself, otherwise you need to ask a representative. Now, my feeling was 'better safe than sorry.' It may be old information (3G era), but hey, I use google hangouts for EVERYTHING, and I gotta have it work, or the phone is useless to me in the UK, right? Aaaand this is where the communication broke down. I asked her to remove the 'whitelist.' That was my mistake. "What?" "You know - you guys have a whitelist you're using to block some websites. I've heard it can interfere with some IM apps." "I don't understand, you mean the content lock?" She's speaking louder now. Why is she speaking louder? "Oh, yes, that. That's what it's called." "YOU MEAN UNBLOCK THE OVER-18 SITES?" Loud as possible. The rest of the customers in the store turn to stare. Thanks, bitch. Now I look like a fantastic pervert. Was "yes, that" not enough? There are two reasons this is receiving two stars. The first is because I was dumb enough to use the term 'whitelist' instead of 'content lock.' I should have known a telecom representative was just a dumb kid with a retail job. The second is that maybe she wasn't a bitch. Maybe she was JUST THAT THICK as to not realize she was being rude. Hire better, O2. Hire better. Also also - yes, I know that the OPO doesn't support band 20, where most UK telecoms serve 4G. Funny thing, that.

    Summary based on one transaction: -picked up a UK SIM plus…read morevoice and data service -friendly, helpful staff with no upsell -inexpensive Recommended. I used to get service from 3, but the two shops I visted first were closed.

    The Carphone Warehouse - CPW Logo

    The Carphone Warehouse

    (2 reviews)

    ££

    Mayfair

    We arrived in London on the morning of April 10, 2012 and left for the US on April 18, 2012. We…read morevisited this store 3 times to purchase prepaid minutes for our phone. The morning of 4/10 was the first visit and the salesman took time to explain our options, specially in relation to our travelling outside London and also to Paris. The two other times that we went, we got the same great customer service. This store was just around the corner from the Holiday Inn Mayfair where we stayed and the Sainsburys grocery where we shopped.

    The Carphone Warehouse has been around since the time when I was using an Apple Macintosh Portable…read moreComputer, upgraded to 5 Megabyte of Random Access Memory in Hyde Park, on System 7.5 ? and had no telephone connection to and from it. All I had was a Global Village Telefax Modem, linked to a British Telecom landline wall socket. My first visit to The Carphone Warehouse was to a repair shop on St. Marylebone High Street, and they did not really care about my Motorola 301 flip-phone, registered to the Mercury One2One United Kingdom Network, which Ihave purchased from a Dixon's retail shop, in a box, near Hyde Park, late Twentieth Century. Subsequently, as the John Lewis Department Store nr Oxford Circus was not offering any meaningful choice in hand held mobile telephone, the Lady I trust to advise me on purchases chose the Carphone Warehouse nr Oxford Circus, Regent's Street corner. We purchased two Nokia 1100 mobile telephne hand sets in two boxes, registered to the Virgin Mobile Pay As You Go network. A few years later we purchased a Nokia 2720 fold-out handset from the Carphone Warehouse, Kengsington High Street, near the Our Lady of Victories Roman Catholic Church, and near the Commonweath Institute, now Design Museum, Holland Park. Also a Nokia Asha 300 touch screen hand held mobile phone. Again, servicing was not even attempted at The Carphone Warehouse, as it is difficult to enter into a Carphone Warehouse Shop and not come out with a new handset, instead of the old one being serviced. Service just does not happen, a person wanting service on a phone is somehow always at the back of the queu..I cant even spell it..The Carphone Warehouse Special Service Shop on the King's Road, Chelsea SW3, near the Moravian Church Grounds, where 'Christian, The Chelsea SW3 Lion' can be seen exercising in the green grounds on the Internet, iis now completely closed for good, metal shutters down, protecting the empty space which is used for nothing for now!! Question: Have Dixons and the Carphone Warehouse merged? Curry's? This review was written for Yelp at 08:57 a.m. Friday, 1st Day of December MMXVII - 2017 A.D. on the occasion of finding in London, mixed in with moving house refuge on the street, a Verizon Wireless Samsung fold-out handset, which sort of charges via a Universal Serial Bus connection, and Verizon kindly advising me that the best thing is to throw away the handset. So I searched for a Verizon Wireless shop in Central London, and found help from Yelp! I searched on a search engine, the name of which I forgot, now I will try to search on Bing! What I really really want is continued support for Microsoft XP and Vista!

    Apple Regent Street

    Apple Regent Street

    (183 reviews)

    £££

    Mayfair

    My wife and I went into Apple Store on Regent Street to collect wrist watches for my self and my…read morewife. This was a present for us from our daughter We were met by a young lady (her name was Sarah) in jeans with both her hands in her pocket. She kept her hands in her pocket all the while getting our watches and giving us a run down on the operation of these watches. She appeared least interested in looking after us. This is the most ill treatment we have received! I did not want to say anything for the fear of her not giving us the information we needed!

    I recently purchased a MacBook Air for £1099 from Apple. A week later my water bottle leaked in my…read morebag and caused significant damage to the laptop. I had purchased AppleCare+ at the same time but yet have been given the run around for the last three weeks regarding my repair. They've advised that the part needed for the repair is out of stock, and that aside their repair quote came to £969.83. Surely Apple can offer me a brand-new replacement instead because I am covered by insurance right? Wrong. I'm expected to keep waiting on a repair while they wait for the part which could be months at this point (as well as being expected to pay £229 for the excess). Despite contacting Apple numerous times they have been unwilling to assist me further. What's worse is that Apple continues to sell MacBooks when they know they don't have the parts to repair them. This is extremely unethical. The staff at their Regent Street store dared to suggest I buy and return a MacBook every 14 days (no questions asked policy) until my repair has been completed. How does my Apple insurance help me here? It doesn't. And I am beyond outraged at this point. Just another company willingly taking advantage of their consumers without a care in the world.

    Apple Store - computers - Updated May 2026

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