Stop by every year on a fishing trip. Great selection of hats and t-shirts. Lots of shoes and stuff…read moreto look at. Reasonable prices too. Really like this store. Staff is super friendly and offer military discount.

I love this store. They have excellent quality items & good sales. For a smaller store they have a…read moregreat selection of Shoes, jackets & sporting apparel. We stop in when we are in town to purchase an item. It's a tradition for us now. In a world of Amazon shopping, I love supporting a local, small town business!

Great prices and helpful staff. I love shopping at DSW! Android pay made it even faster today…read more Their selection changes often, so it's worth a visit regularly. Their clearance is amazing and conveniently organized by size.

My favorite store for shoes. Lots of good deals in the clearance section.. my last 3 Nike's I got…read morethere for about $30 each and they retailer $80+ so super happy about that.

Been coming here for a few years now, we love visiting the area and stopping in for a moon pie and…read morea spicy ginger ale or cream soda!!!! There's so much to look at here, the property itself is stunning and surrounded by amazing nature, the staff are all warm and friendly, and you could spend literally hours here perusing the shelves. There's good old fashioned candy, popcorn, snacks, there's Valle Crucis souvenirs to bring home. It's never felt like a tourist trap, it's always felt very warm, country, and welcoming. The building itself is so old and stunning! The creamy floors and woodsy smells, it's always a treat to come here and there's so much to look at and buy. There's even a Christmas shop upstairs year round, where you can stock up on goodies ahead of time for Christmas. I'd say the value is pretty good, depending on what you're buying. Snacks, drinks, candy are all very affordable, but the souvenir and brand name products of course are higher up in price, which is to be expected. All in all, a wonderful place to stop by to grab a treat or bring home some gifts for family and friends. Highly recommend!!!

This is a don't miss stop. Take yourself back in time. Great merchandise, friendly service and…read morewonderful nostalgia!! Just to make it even better they have great prices.

Great, low pressure shoe store. Kind of like walking off of Main Street in Mayberry, NC and…read moregetting some real friendly service and honest to goodness help. Great store to go to and a pretty decent selection of shoes as well.

My family has had property in the area for more than three decades and for all those years we got a…read morevariety of shoes at the Friendly Shoe Store. Now I take my two children and wife there too. Tap shoes for baby girl, hiking shoes for my son. Great selection, fantastic prices - probably West Jefferson's best kept secret. We love shopping there rather than visit chain stores and we go back every time we are in town.

Today around 6 I stopped by Beaty's as I always do on Fridays to find some perfect shoes. Today I…read morewas trying to find some for an upcoming vacation. I found a pair I really loved, but was confused about the European sizes. My phone was dead so I ask the associates working, "Kendall and Monica" if they would be so kind to search their phone for me so I could find out if I was purchasing the correct size or what size I may need! They were so kind and willing to help me! I ended up purchasing 5 different pairs of shoes. I would have not been able to make my purchase without their help. I'm so grateful they went above and beyond with their willingness to help me! Thank you Beaty's for not only having an amazing show selection, but also for having employees that are willing to go the extra mile to ensure their customers are happy and able to find what they need! I highly recommend Beaty's for the price, shoe selection, and their wonderful employees such as "Monica and Kendall".

Love love love this shoe store. Pick up amazing deals here and lovely staff. I'd tell you the…read moreamazing prices I've paid for at this place but I hate to many people knowing about this gem, just kidding, it's a true treasure hunt place for shoes and a favorite place for out of town guests who always visit when in town.

Stopped in today just to check out this store which was located next to my actual destination. The…read morelady working the counter was very nice and helpful. I just took a quick walk through as I wasn't really there to shop. The selection of clothing was good and solid name brands. If I were in the market for outdoor work clothes this would be a great place to check out Great selection of boots!

Great selection of hiking shoes. I bought a pair of Merrill's there and I absolutely love them. The…read moreprice was competitive with Amazon and they came with a free pair of socks.