The selection was great. Prices awesome. Heard great reviews on orders being handled in a timely…read moremanner. Good to hear customer service at this company is top notch. Thank you to awesome employees.

I would not recommend! I've ordered from them once before & had no issue, how this time around I've…read moretried placing 2 orders & both were canceled after 4 hours. First order I was told they were "out of stock" by the rep, which by the way took HOURS to get ahold of! She didn't even give me the chance to give my order number before she immediately said they're out of stock, so whatever. I tried to order different pairs this time, 4h later -- canceled. Again. You cannot get ahold of their customer service unless you're willing to wait hours, and when you do, they're completely useless. I will not be trying to purchase from them again, I'd recommend finding a different shoe company. This company is awful.

Stop by every year on a fishing trip. Great selection of hats and t-shirts. Lots of shoes and stuff…read moreto look at. Reasonable prices too. Really like this store. Staff is super friendly and offer military discount.

I love this store. They have excellent quality items & good sales. For a smaller store they have a…read moregreat selection of Shoes, jackets & sporting apparel. We stop in when we are in town to purchase an item. It's a tradition for us now. In a world of Amazon shopping, I love supporting a local, small town business!

Great prices and helpful staff. I love shopping at DSW! Android pay made it even faster today…read more Their selection changes often, so it's worth a visit regularly. Their clearance is amazing and conveniently organized by size.

My favorite store for shoes. Lots of good deals in the clearance section.. my last 3 Nike's I got…read morethere for about $30 each and they retailer $80+ so super happy about that.

We were on vacation in the area and it was raining; a perfect time to visit the Mast General Store!…read more We slowly walked through the entire store, picked out a handful of our favorite candies and a cold bottle of pop. We sat on the front sidewalk and watched the clouds roll by. I noticed a section of the wall at the front entrance that showed the water lines at different times in history (see picture). That is the kind of history that only an old building has seen. The people that work here are glorious! Very helpful! They made our visit that much more memorable. This is a must visit location for all ages when you are visiting the area! Most Sincerely, Dayla

The Original Mast General Store is located in Valle Crucis, NC. It was opened by Henry Taylor back…read morein 1883 as the Taylor General Store and has been operating ever since, so they are definitely doing something right! The landmark is on the National Register of Historic Places and is quite a popular place. While you won't be able to park right out front as they did in the past, there is plenty of parking located conveniently behind the store. W.W. Mast bought a half stake of the business in 1897, then bought the other half in 1913, changing the name to Mast General Store It was truly the Amazon of its day, offering everything you could possibly need with the motto, "goods for the living, coffins and caskets for the dead," which prompted the local phrase, "If you can't buy it here, you don't need it ." When the economy changed and the original store closed in 1977, it was thankfully saved and reopened in 1980 by preservationists John and Faye Cooper The front corner of the store features an active town post office The store spans two levels with beautifully creaking floorboards that instantly let you know you are in a nostalgic place filled with history. A lot of the original advertising posters from Mr. Mast are still mounted on the walls alongside the vintage counters and fixtures The original cast iron potbellied wood stove is still used to heat the store, the functional wooden trap doors in the floorboards still remain from where chickens historically were traded for store credit, and you can even get a cup of coffee for just 5 cents. You will find a massive variety of cast-iron cookware, old-fashioned candy in barrels, postcards, books, high-quality clothing, footwear, toys, and traditional mercantile goods. I even bought a delicious fried apple pie! The historic Little Red Schoolhouse sits right behind the main building and offers clearance merchandise, though I just enjoyed looking at the older architecture and reading about the school.

Great, low pressure shoe store. Kind of like walking off of Main Street in Mayberry, NC and…read moregetting some real friendly service and honest to goodness help. Great store to go to and a pretty decent selection of shoes as well.

My family has had property in the area for more than three decades and for all those years we got a…read morevariety of shoes at the Friendly Shoe Store. Now I take my two children and wife there too. Tap shoes for baby girl, hiking shoes for my son. Great selection, fantastic prices - probably West Jefferson's best kept secret. We love shopping there rather than visit chain stores and we go back every time we are in town.

Today around 6 I stopped by Beaty's as I always do on Fridays to find some perfect shoes. Today I…read morewas trying to find some for an upcoming vacation. I found a pair I really loved, but was confused about the European sizes. My phone was dead so I ask the associates working, "Kendall and Monica" if they would be so kind to search their phone for me so I could find out if I was purchasing the correct size or what size I may need! They were so kind and willing to help me! I ended up purchasing 5 different pairs of shoes. I would have not been able to make my purchase without their help. I'm so grateful they went above and beyond with their willingness to help me! Thank you Beaty's for not only having an amazing show selection, but also for having employees that are willing to go the extra mile to ensure their customers are happy and able to find what they need! I highly recommend Beaty's for the price, shoe selection, and their wonderful employees such as "Monica and Kendall".

Love love love this shoe store. Pick up amazing deals here and lovely staff. I'd tell you the…read moreamazing prices I've paid for at this place but I hate to many people knowing about this gem, just kidding, it's a true treasure hunt place for shoes and a favorite place for out of town guests who always visit when in town.

My mom and I came up from Greensboro to visit some of her family. She's the daughter of Russell…read moreCheek and we stopped to pick up a few things. She wanted some pimento cheese but we were worried it wouldn't keep until we got home. The sweet lady (maybe the owner?) walk across the road to her house and filled a ziplock bag with ice so we could get that cheese home! Unheard of these days! Great folks there!

Stopped in today just to check out this store which was located next to my actual destination. The…read morelady working the counter was very nice and helpful. I just took a quick walk through as I wasn't really there to shop. The selection of clothing was good and solid name brands. If I were in the market for outdoor work clothes this would be a great place to check out Great selection of boots!

Tried to return a pair of shoes here today and they refused to take them back because they said…read morethey had looked like they had been worn. I only had the shoes on long enough to try them on and find out they didnt fit and they refused to return them for me. I use to work at a clothing store and if they looked bad I wouldnt have even tried to bring them back to them but there was nothing wrong with them.

My wife used to go here to buy SAS Shoes which are the most comfortable shoes on the planet (I wear…read morethem too, only them, and they are the only shoes that are so soft they require no breaking in at all). But the owner has told her (despite *his own employees* who told her that they were the best sellers in the store) that he is discontinuing all his SAS Shoes. This is a guy who obvious doesn't care about his customers. (He did say "Well, we can order anything you want." Duh, how do you know what you want if you can't try them in your store???) So we went last week down to Johnny's Shoe Store in Kingsport, where they not only have a nice selection of men's and women's SAS Shoes ON DISPLAY, but they also have really knowledgeable salespeople who can help steer you towards a good selection. We are both done at Southern Shoes. I would stay away if I were you. There are too many competitors that *actually seem to value the opinions of both their employees and their customers.*