So AUB 44 is pretty much L'Aubainerie from Quebec, but they call it AUB 44 in Ontario (the company was founded in 1944, so that's where the number comes from). It's a store that sells clothes for adults and kids. It's fast fashion and shall we say not the best quality for longevity (at least in my experience). I would say it's similar to Suzy Shier (which has been rebranded to just "Suzy"), Garage, and Dynamite. Not so much my jam now, but I loved L'Aubainerie when I was a broke student living in Montreal. I got tons of trendy clothes for really cheap. Sure they shrunk like crazy in the wash, but I was tiny (yes, even tinier than I am now, lol) so shrinkage was embraced, haha. And sure they faded in the wash and fell apart, but I was grungy-chic back then ;) The style of this company has changed a bit (they have less quirky stuff), and their prices seem to be a tad higher than I remember (even taking inflation into consideration), so maybe the quality has gone up too, I don't know. I haven't bought anything at AUB 44, as I haven't seen anything that appeals to me. However, I do enjoy poking around and being reminded of all the time I used to spend at the Aubainerie on Mont Royal Ave in Montreal :)
This store is in Place d'Orleans and was actually the first store to open outside of Quebec! Lots of free parking in the mall parking lot. read more