I was charged sales tax on a t-shirt at this store on 8/14/2025 despite it being tax-free time for clothing under $100. (Clothing under $100 is supposed to be tax-free during the entire month of August in Florida.) I'd like my money back. read more

My last stop in Panama City, I drove Front Beach road until an appropriate souvenir shop appeared in my vision. Of course, it's hard to miss Big Willy's with the shark out front. Typical selection of swimsuits, tshirts and the like that I've seen from Fort Lauderdale to Virginia Beach and beyond, but here it all has the Panama City Beach logos over it. Not that there's anything wrong with that. The large tshirt I brought back for my wife was very much appreciated and has made its way into her nightie rotation. For me, the fridge magnet gets added to my collection. Prices are fine. They have some deals and some bargains here and there. read more

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Buyer beware. They sale absolute junk. Manufacturing defects - without telling you it is just that. Bought some swim trunks because I needed a pair that day. Inner lining was not lined up (defect) when I got where I needed to be. Found another solution. Tried to return them and they exchange only. All the pairs were defected. Refused to give me a refund. One very small sign, that is rolled up, that says all sales are final. The clerk was smug and had a smirk about it the whole time. Total rip off and con artists. read more

I've went by there 2 times the past two days & it was closed both times; ahead of schedule. Today I pulled up & the girl said they were closed - it was 4pm. I asked WHAT time do you close & she said 6PM .... To be fair, as I was pulling out she yelled & asked if I wanted to go in; at that point I was already over it... read more

Very cute little place. Has all the usual souvenirs. Tons of womens swimsuits in a large variety of colors. The downfall is the prices. I glanced a cute one piece and it was over a hundred dollars. Saw some of the same pieces in a cheaper shop. No mens swim wear at all. read more

Swimsuit shopping is hard, especially when you're alone and in a hurry. I had one hour to shop before a trip to the beach with friends. This place was as close to home as I could stumble upon. A very nice lady named Dora works the fitting room. She was amazing. She brought me several swimsuits and different sizes and just kept bringing them and asking how I liked them. It was as if I had brought my best friend with me. I'll definitely pick up all my new suits here! read more

A ton of great souvenirs to take back to friends and family. If you're a stickler for $$, you may want to shop around all over the strip, but the prices are a little beatable but great variety. read more

Everything was reasonably priced. I was looking for shirts and sweatshirts which were all under $30! Definitely check it out!

Misleading signs, way overpriced. This is one of the beach stores you're better off avoiding.

This store is amazing! Top of the line swimwear. The sales lady was very friendly and helpful. I bought a swimsuit and liked it so much I'm going back tomorrow to get it in another color! Nothing cheap or typical about this store read more

I am in town for a week and needed a swimsuit. ( I hate swimsuit shopping) I read the yelp reviews for Big Willies and decided to head across town to the beach area to Big Willies. TOTALLY WORTH the 25 min drive it took me from Parker. Sarah and Shanae were so helpful. I found the perfect suit and even ended up buying one extra one as well as a really cute coverup dress. They saved me so much time and I actually had my first good swimsuit shopping trip ever. They made it painless with all their help and suggestions. AND the prices were 60% less than they are in Seattle!!! LOVED IT!!! read more

We were blown away by the service we received from these folks. We first stopped at a smaller store and when we didn't find what we were looking for, the manager sent us over here to their bigger store which had exactly what we were seeking. The prices were wonderful. The staff seemed happy to see us when we walked in. We will be back! read more

Shopped at this store today and took shirts to check out. Lady said items marked wrong, replied that's not my problem, it's yours. She replied " I'm not selling them to you at that price". My reply, your not honoring price as marked? She stated in snotty sarcastic reply, " nope!". Simpe answer to that reply, " Then, I'll take my business elsewhere. Strongly suggest you do the same. Oh, and by the way, whole folded display marked incorrectly and sincerely hope other customers aren't treated as poorly as we were. Terrrible customer service! read more

Huge swimsuit selection and the nicest sales staff I've ever met in a souvenir shop. Prices were reasonable.

Tourist attraction. Nothing really worth buying if you're a local. A dime-a-dozen in this town. Really wish we had more real stores on the beach. read more

Just like to say, the cashier was on the phone at check out, never was told the amount or spoken to, she just pointed to the credit card machine, I bought gifts are both my daughters and was given one bag that I had to put everything in since she was tied up on the phone, then asked for another logo bag, so the hooligans could separate the items, without talking she handed me a small trash bag, I said the logo bag, with no words spoken, she shook her head, turned around and walked away, I will not return. I understand we are tourist in your town, but treat people with respect and get off the phone while you are working customer service. read more

What they have in the store is irrelevant. You can go to any other store and find the same things. I didn't even get 10 steps into the store before deciding this place was not worth my business. First of all, it has officially become a pet peeve of mine for stores to not have trash cans outside of their business. I had three cans that I took out of the car to throw in a trash can. However, there was no trash can outside. My friend asked the woman behind the counter, very nicely, if they had a trash can. The woman lifted up a small trashcan and we put the three cans in, apologizing and thanking the woman. We turned away and the woman said to the customer at the counter, "I don't know why people brink their whole cars into the store". She tried to say it quietly but I could still hear her. If she wants to think that, fine, but to then talk to the customer about it is another thing. We meant no harm and did not intentionally "bring our whole car" into the store. All of the sunsations and alvins islands have trash cans outside of their stores. I can't stand a store that doesn't have a trashcan outside. And I REALLY could not stand THIS STORE with the very rude sales associate. read more