I was visiting from Florida and made an appointment several weeks ago when I realized a transmission flush for my Rogue was $60 less than the Nissan dealer in my hometown. The associate answered all my questions and made scheduling my appointment easy. I received a confirmation email and text reminder the day before the appointment. When I arrived at the service center they opened the garage door, I drove inside and checked in. The check in process took roughly 5 minutes. I had a transmission flush, oil change and labor charge for replacing the inside cabin filter I provided. My appointment was for 9:40 AM and I received a call at 11:03 AM that my car was ready. Much faster than my dealer in Jacksonville. I was how told when I dropped off the car the maintenance package for oil changes was expired as the car was over 60,000 miles. The cashier found a loophole in the contract and called Nissan and got it covered for me. What a blessing! Saved me $60;) Thanks for taking such great care of me and my Nissan today! If I need additional maintenance work I will try to schedule on my next visit. read more

First of all, this is not a review of the sales person or sales manager. Even though they did their job, it is the dealership owner's ego and insistence that one shall purchase a "Bill Cole Advantage" package that amounts to an extended warranty that is usually optional on any other car lot. (Oh and and they will throw in a set of fitted rubber mats.) This mandatory package - named after the owner - adds $3000 to all new vehicles, and the owner will not remove it. So after negotiations with the sales person (never met the sales manager for that day), I had to walk away because they wouldn't remove that package. The sales manager the next day called to check on the offer, and when he supposedly asked the owner that the offer would be accepted with the removal of the package, he was told by the owner he wouldn't allow the removal because his name was on the car. Note I'm not interested in buying "Bill Cole's car", I'm interested in buying Nissan's car!!! What an arrogant and egotistical move!!! So I left the offer, and checked with other dealerships and found that this additional charge is not common practice. Now Part 2. I go to another dealer who doesn't have the car I'm looking for (but Bill Cole has 5). We work a deal that is without the additional unwanted items and started at the sticker price. They have relationships with other dealers who have the car I want, including Bill Cole, whom they contact. The Bill Cole manager asked if it was "that guy that refused our offer and if so, the answer is 'no'." So the new dealership politely hung up and called another dealership who filled the order without hesitation. So what did we learn? Business is business. In this case the Bill Cole dealership (the owner) didn't want to sell a car, nor develop a new customer. Spite and egotism can ruin a business deal and presence. I hope those of you that buy from them enjoy paying for unwanted services and that Bill Cole logo and his "Advantage" program. I for one cannot agree to pay for something I don't want. Oh and the Ford part of the dealership is pushing "market adjustment" on some of its new cars (e.g., the Ford Bronco Outer Banks edition) up to a $10,000 adder that won't be removed!!! My recommendation: take your business to somewhere else. There are plenty of dealerships within 25 miles that would gladly accept your business and not add on items you don't want. (And I would give this company a zero star rating if I could, if not negative stars.) PS: read a couple of other reviews here to see how you'll be treated when going in for repairs and maintenance ... can't wait till they start charging a toll for in and out of the maintenance area or even the dealership itself. read more

I made an appointment over the phone.I went there and was told they don't service my make and model. I said I was asked my make and model and it was texted back to me,my make and model and time and date of appointment. So why was I given an appointment if you don't service my make and model, I asked .I was told we don't make the appointments here, and the people who do get paid for booking appointments so they book them all... So knowing this , they still allow this to continue. I wasted my time and gas. They told me go down the street and gave me another name, after I asked if they could suggest one. Change your we book anybody policy it is unprofessional. read more

My husband and I bought a 2010 Murano from Bill Cole Nissan in Ashland Ky a few weeks ago love it got great service couldnt find any more friendly and quick service want to shout out to a very sweet young lady by the name of Bre how helped us soo much would say to everyone looking for a good used car with low miles to check them out would give them 10 stars will buy again WAY TO GO Bill Cole read more

I requested an appointment with the Bill Cole Nissan Dealer in Ashland KY to have routine maintenance performed on my vehicle and my brakes repaired since they squeal when used. I called the dealer directly and spoke with a customer service representative and asked since the service department closes at 2pm and my appointment was at 1:30pm whether they would actually perform the repairs to my brakes that day or whether they intended to look at my brakes and make me come back later to have them repaired. The representative said they would do the work. I told her I did not want to make the 100 mile round trip from my home to the dealer if the work couldn't be performed the same day. I would have been happy to reschedule the appointment on a day and time when the work could have been completed in one trip so I wouldn't have to drive out there again. Today I arrived at the dealer and after turning my car over to the service personnel and waiting a half h our Nick Turley comes out and informs me that my car needs tires, brake pads and possibly rotors since there is rust on the rotors. Unfortunately the service department is going to close and they do not have enough time to do the work. Turns out I spoke to the customer service rep and she assured me the service department would do the work. I informed Nick of the conversation I had. Nick told me they had to order parts to replace the brake pads and rotors. Again, this was covered in the conversation I had over the phone and coincidently the only reason I made the drive to the dealership in the first place was by the assurance the work would be performed right then and there. I repeated myself to Nick and he informed me they could do the work if they had the parts. I told him to talk to the customer service rep since I was told the work was going to be done and that assurance of the work being done was the only reason I drove out there. Nick told me the customer service people had no way to know the parts had to be ordered. Except they did. The person I spoke to on the phone could have put me on hold and contacted the service department and asked a question or two. She could have walked over to them. She could have sent a e-mail. She could have asked others to do any of the above. The only work that actually got done to my car was a oil change. I passed by many places I could have gotten an oil change done at that were much closer to my home. This was a wasted trip and one I had taken steps to ensure would not have happened if I had not been lied to. The people at the Bill Cole Nissan dealership have a lot to learn about how to treat current customers. We don't have to spend our money at the dealership to get repairs done. We could go anywhere and have the work done. We choose the dealership because we expect professional service to be done correctly on time the first time. We don't expect to be lied to. Yet I was. read more

do not buy a car from this dealership they add between 3000 - 5000 charge over msrp and that is from the sales managers mouth Mike Sayer i was trying to purchase a Versa this dealership is totally corrupt please be advised so you don't get taken advantage of read more

I purchased a 2019 Nissan Rogue, brand new, a few years back. The sales representative I had was nothing short of fantastic... but he was about the only positive experience I had. Fast forward to 2022, my vehicle has about 55,000 miles on it and I just had to have the entire rear wheel bearing replaced. My wheel bearing was so bad they could move my tire with a finger. I allowed them to fix it as I was in Charleston, WV and decided it would be unwise to keep driving with the wheel bearing that bad. I called Bill Cole Nissan and asked them if this would be covered under warranty and they said it wouldn't be since I didn't have their mechanics fix it. I explained why, that it wouldn't have been safe. The lady said "well you could have had it towed." As if they'd cover the costs of the tow truck, my ride home and to pick up my vehicle, and my rental car if they can't fix it the day it's brought in?? I'm upset about the fact I paid for a warranty and they won't reimburse me for a service that SHOULD be covered under warranty. I understand they want their mechanics to fix these issues but sometimes that is just not feasible. What I'm really upset about is the way the woman that I spoke with was so blatantly rude and spoke to me like I was an idiot. Customer service goes a long way when you're selling overpriced vehicles along with your bad business practices. This was shamefully my third purchase from Bill Cole, I considered myself a loyal customer, but my next purchase will absolutely not come from them. read more

Scotty Johson and everyone there was so great! they got me financed and into a new car which I love and I am disabled with a fixed income. I would recommend anyone looking for a new or used car to start with Bill Cole. read more