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    Bill Jackson's Shop for Adventure

    4.2 (158 reviews)
    Closed 10:00 am - 6:00 pm

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    Been going to Bill Jacksons for 35+ years. Recently started diving and went in to check out what they had. Dive shop management and staff is friendly, knowledgable, and accommodating!

    Randy T.

    This is the choice place in the St. Pete area for the Outdoor Venturous people and your needs. They have classes, an indoor range, a lake for trying out watercraft, and more. I wish we lived closer.

    New boots

    I've been going to Bill Jackson's for over 40 years since I was in high school. Purchased kayaks, sporting goods and shoes. Recently I was in the store getting a roof rack put on and met John shoe department and I randomly picked up the black hiking boot that was so lightweight And waterproof and he was very knowledgeable about the brand told me all about the fit. Ask me where my favorite places where to go hiking and was overall they knowledgeable no pressure sales person that I enjoy talking to. I did purchase the boots which I will wear for work, I am a state park Ranger and value good footwear. Thank you John for your in-depth knowledge of different brands.

    Doug Jackson (one of the owners) introducing my daughter to Wiley (one of the shop's cats) while we were visiting to look at safes
    Ryan H.

    Ever since I first discovered Bill Jackson's after moving to the Tampa Bay area a few years ago, I've always enjoyed finding reasons to visit and shop there. I agree with all of the other positive reviews about the neat/quirky ambiance, warm hospitality, wide selection, and the staff's knowledge of their respective departments. It is certainly possible to save a few dollars by shopping around and especially online... but I've always felt that I've gotten my money's worth (and then some) from the positive experiences and customer support associated with shopping in person here. For those interested in safes and don't mind some storytime, I'm happy to share my recent, very positive experience with purchasing one there: My family and I had been contemplating such an investment for months. After much research online, we decided to just go check out the selection of safes that we'd typically see on display towards the front of the store and to learn more about them in person. One of the employees noticed our interest and directed us to the entire separate room of safes on the other side of the pool, which I honestly didn't realize had become additional retail space sometime in the last few years. There, we met Doug (one of the owners and one of Bill Jackson's sons) and Wiley (one of the shop's cats). Doug even introduced Wiley to my daughter who was thrilled by the experience too, as shown in the attached photo. Anyway, Doug took the time to find out what we were looking for in a safe, thoroughly explained things to consider when purchasing one, then showed us several different options. We really liked a specific model and color but didn't commit to it at the time, mainly because we were anticipating remodeling the room the future safe would eventually go in and wanted to ensure that everything went as planned with it first. We happily accepted Doug's business card and his offer to contact him with any questions in case we were still interested. As we gradually progressed with the remodel, I did end up periodically calling the shop and asking to speak to Doug for some questions on how to optimize the space for the prospective safe, all of which he helpfully answered. Months later, after the remodel and some other projects were completed, we returned to check out the safe one more time and to hopefully purchase it. (Thankfully, the one we were most interested in was still available... and at the same price as before, despite the dramatic increases in safe pricing nationwide!) Doug readily remembered us and our situation, then assisted us with completing the purchase. He was even able to schedule us for delivery/installation a mere two days later, which he personally performed himself at our home. I feel that he went above-and-beyond to ensure that the safe was perfectly transported, unloaded, positioned, balanced, bolted to our floor, and ultimately set up to our satisfaction. His attention to detail did not go unnoticed by us, and it is very obvious that he takes great pride in his work. Still, he was also fun to chat with and it was neat to get to know a little more about him, his family, and the business while he completed the job. All in all, I would even go so far as to say that I felt like Doug treated us as if we were family and not just customers throughout the whole shopping, delivery, and installation process. Perhaps I'm just a cynical millennial who has become all too accustomed to contemporary, impersonal, and often mediocre shopping and service... but regardless, I can attest that Doug and the other folks at Bill Jackson's are doing so much right with their "old-fashioned" way of doing business and excellent customer service!

    Front entrance on one of the best places on earth for the outdoors! #FamilyOwned

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    3 months ago

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    Doug J.

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    4 months ago

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    Doug J.

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    4 months ago

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    4 months ago

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    Doug J.

    Thanks Dennis! We appreciate the 5 stars for Roger and our shop!

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    4 months ago

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    Doug J.

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    11 months ago

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    Doug J.

    Wonderful to hear!! Thank you!!

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    7 months ago

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    Doug J.

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    2 years ago

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    Doug J.

    We wish you lived closer too. Hope you visit again soon! Thank you!

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    1 year ago

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    Doug J.

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    7 months ago

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    Doug J.

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    7 months ago

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    Doug J.

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    8 months ago

    Very great customer service! People were better nice and a HUGE selection! Definitely will be going back for any outdoor needs and wants!!

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    Doug J.

    Thank you Meghan! We appreciate your kind review.

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    7 months ago

    Brant and Josh took great care of me today! Found my correct size! Josh went in the back and found my correct size!

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    Doug J.

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    10 months ago

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    Doug J.

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    1 year ago

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    Doug J.

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    11 months ago

    Getting to parking is an adventure...but in a good way! Great selection and wonderful service (I'm looking at you Sam!). I will be back.

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    Doug J.

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    2 years ago

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    Doug J.

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    4 years ago

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    Doug J.

    Thanks Ryan! Old fashioned has been working for us since 1946.

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    2 years ago

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    Doug J.

    Thank you for your continuing support of Mr. J’s store.

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    4 years ago

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    Doug J.

    Thank you so much! We appreciate! Happy Adventures!

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    5 years ago

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    Doug J.

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    1 year ago

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    Doug J.

    Thank you for your support over the years. We appreciate you!

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    2 years ago

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    Doug J.

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    3 years ago

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    Doug J.

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    6 years ago

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    Doug J.

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    4 years ago

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    Doug J.

    Thank you Mike! We appreciate your review.

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    6 years ago

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    Doug J.

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    2 years ago

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    Doug J.

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    6 years ago

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    Doug J.

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    7 years ago

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    Doug J.

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    7 years ago

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    Doug J.

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    4 years ago

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    Doug J.

    Thank you for this. We appreciate you.

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    2 years ago

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    Doug J.

    Thank you, Felicia, for your support.

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    5 years ago

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    Doug J.

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    7 years ago

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    8 years ago

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    2 years ago

    Friendly and engaging staff, large selection of everything to choose from. And the best parking lot around!

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    Doug J.

    Thank you. We love our parking lot too.

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    3 years ago

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    Doug J.

    Thank you for this review, Bruce. We appreciate your support.

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    2 years ago

    Place is so great, but the parking lot is my favorite part. I wish every place loved trees!

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    Doug J.

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    6 years ago

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    Doug J.

    Thank you for your review.

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    Page 1 of 4

    Ask the Community - Bill Jackson's Shop for Adventure

    Do you sell AR15 30 round magazines? Do you have an online store?

    Yes. We do carry Magpul AR15 30 round mags. Sorry. We don’t sell online.

    Does this store sell climbing shoes and is there a small area to rest them?

    I’m sorry we do not. We do carry some climbing equipment, but shoes don’t sell well for us. Try Vertical Ventures. Thank you for your interest in us.

    Do they have fly fishing gear/material?

    Indeed we do. We specialize in saltwater fly fishing. Visit billjacksons.com

    Don’t See Your Question? Ask Away!

    Review Highlights - Bill Jackson's Shop for Adventure

    Great selection of everything - from guns to fishing tackle, kayak's, ski and scuba gear, this place has it all!

    Mentioned in 11 reviews

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    Bill Jackson's Shop for Adventure - outdoorgear - Updated August 2026

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