Family owned, great customer service, unique gifts of all kind…read more Support local business!

My fiancé, parents, and I visited this shop on Pewaukee Lake today after brunch. The owner was very…read morekind and knowledgeable in the background of various items. This is a very cool small business and a gem in Lake Country. Excellent for getting special one of a kind items. Awesome conversation starters and gifts for anyone who loves the Lake House or Beach House lifestyle. I saw items for pets, some really high quality Wisconsin made candles, and excellent ideas for bridal party gifts. Make it a point to visit if you're looking for things not everyone else has. Highlights: Lake Country theme decor, hoodies, t-shirts. Very comfortable soft textures. Awesome for anyone who lives in Pewaukee, Delafield, Hartland, Merton, Nashotah, Chenequa, Okauchee Lake, Oconomowoc, Summit, Wales, Genesee and Lac La Bell. Pet items like toys, and big dog beds The best scented candles money can buy, that's why we went our target/bath&body candles were giving us a headache. Women's accessories The most unique drink koozies and drink sets which would be awesome as a groomsmen gift. It was a wooden box with a glass, ice cube rocks, and a cigar cutter I think.

Good unique little used bookstore with inexpensive mysteries and children's books. Worth a visit…read morejust to see why it's named this way. Friendly owner operator and well located for a half day of shopping and eating.

Very nice shop! Glad I stopped in and grabbed a few books and little cards. VERY well priced!…read more(Prices are listed inside the covers on a sticky note). Well organized and the man working the counter was very kind!

Always an interesting array of crafts, artwork, jewelry, clothes, candles. You name it. It has that…read moreHallmark movie kind of charm. Like your up north shopping for Christmas kind of feel and the wonderful smells to match.

Very happy with my first visit to Roost. Wide variety of items for the home, vintage and…read morehandcrafted, very reasonable prices, and helpful service. Will be back for sure.

This place has a lot of stuff. A LOT. It's hard to really see all of their wares. There's a kids…read moresection, a makeup counter, a coffee bar and a kitchen section- along with a ton of women's clothing. I have purchased some Wisconsin themed gifts here. The clothes strike me as not my style- and expensive. But I could be wrong; haven't spent the time to look at all they have.

I love this store. I have always hated shopping and bought everything online until I shopped here…read more Not only is there a large selection of clothing, home goods, etc., but the owner and staff are wonderful. Comfortable atmosphere to shop in. No pressure. Reasonable prices for high end items. Love it!

Everything you could wish for in a Hallmark store. Plentiful cards, a unique variety of personal…read moregifts, helpful staff, good sales, guaranteed to give you a feel-good moment in your day. I notice visitors and locals alike shop here. I could spend an hour browsing, and I have! Highly recommend.

From the owner: In 1980, current owner of Fredrick's Hallmark, Larry, opened his first ever Hallmark in Oconomowoc,…read moreWisconsin, and grew his business into the Brookfield market - opening stores in 1986 and 1998. Along the way, two of Larry's daughters and two grandsons had come into the family business full-time. With a passion for retail, Larry and his family expanded with new locations in Pewaukee (2010) and Waukesha (2012). Larry and his family didn't stop there! A few months later, looking to expand North of of Wisconsin, they opened a sixth Fredrick's Hallmark location in the Oshkosh area. Four years later, their most recent location opened in New Berlin, Wisconsin in 2021. With a more modern touch, Fredrick's Hallmark opened a new gray interior concept store that had the community of New Berlin excited for the grand opening! The Fredrick's Hallmark family pursues their passion for providing the most unique and special gifts you can find.

Fantastic selection, service and helpful. I love this store and go there…read more sometimes too often for my wallet!

From the owner: tops, jeans and jewels and one of a kind findsread more