I first visited this shop during a samhain themed magical market they held, and it was so packed it…read morewas impossible to really browse like I would have wanted, although the market itself was lovely. I recently came back, and this review is primarily for that experience. The store itself is warm (at times uncomfortably so) but they do absolutely everything they can to keep folks comfortable while shopping including cold water, a fan by the books that is incredible, and they have some seats where one can rest if they get overly warm. I suspect the store temp itself is out of their control given the care with which they make their customers comfortable. As i wandered, Ash checked in on me several times. It was never in a way that made me feel watched or uncomfortable, and always about different products I was looking at, checking to see if I had any questions. The amount of attention felt personal but not overbearing as some small shops like this can be. We had a bit of a fun chat about crystals, which is one of his specialties. I will say the products there are high quality, and some of the prices reflect it. While some things were more than I'd prefer to spend for the item, it wasn't because the value isn't there, it just meant I couldn't buy thr whole store, although I wish I could have! I bought a statue, some items in jars, a cast iron mini cauldron because I use them for safe burning in ritual, and a fairy stone that was unique and calling me. I finished with an impromptu 20 minute tarot reading from Isabella. I have been reading tarot cards 27 years, and haven't had a professional reading in almost a long, but it just felt right in the moment. It was a general reading about my next life steps, and while the specifics are my own to hold onto, I will say that the information she shared directly reflected some very specific things about my life. I generally view tarot less as predictive and more as an exercise in reflection or reading influences, and this met that and then some. There were even a couple of times that specific things were mentioned that while I remained neutral didn't quite fit my way of being (little things like writing vs voicing thoughts), and as soon as the initial statement was made, she would say or.. and then say the exact alternative that would be more aligned with my personality. The fact that it happened at least 3 times, and that it wasn't just a series of examples but almost a self correction to what aligned with my energy, told me a lot about the connection Isabella has to her clients. In addition to the incredibly on point reading, she had such a warm and welcoming energy that I'm already tempted to plan my next reading, even though the reading reinforced my intuition about what I should be doing. Reading your own cards is great, but sometimes your opinions and bias can prevent you from considering other options. Having an incredible reader like Isabella available to give an outside read is a great tool. I will absolutely be back!

The most beautiful shop. I was visiting from another state and stopped in here twice! The person…read morewho helped us was very knowledgeable about everything in the store and was super nice.

If you're in a RUSH and have NO IDEA what you are looking for be PATIENT. They don't have a lot of…read moreemployees so helping clients can be time consuming. I call this place a ONE STOP SHOP! Find everything you need and then some! There's a saying in Spanish that saids "Bueno, Bonito y Barrato" which means great value for your money!! Have fun & imagine all that you CAN DO

I love coming to this place. I went to do my one stop shop. I'm appointed godmother to a baby, and…read moreI had to get all his stuff in under 2 weeks to prepare I came here. -Got ideas for favors -Bought his bible and candle -Ordered his personalized ribbon for his favors I spent under $50.00 They speak English and Spanish. So dont feel like an outcast, people here are real friendly

This is an overdue review! I don't remember how I found about Soyful Aromas but happy to be…read moresupporting a black owned small business. I had ordered 2 of the spa candles - Fresh Start and Joy. I use the Fresh Start candle to freshen up my kitchen. It has citrusy scents which I love - not too overpowering. The Joy candle, I use a little less but it also has a lovely smell of citrus but it is a little more strong smelling then Fresh Start. I love both of these candles and have ordered a couple more as birthday gifts.

I received a candle from soulful aromas and I love the scent so much! I began following the company…read more on Instagram and am so glad I did. The owner of the company is knowledgeable and warm. I will be buying more candles from soyful aromas - for myself and for gifts.

Ancient Ways has such a sparkling vibe: but my favorite part of Ancient Ways is the opportunity to…read moredo a tarot reading with Bear Paw! I love being able to receive wisdom both from indigenous Bear Medicine and the orishas of Santeria. Bear Paw's multiracial lineage gives them a fresh approach on spiritual questions. But the best part is the way Bear Paw supports me through making needed changes in my life. It's rare to find spiritual support that is both compassionate AND forceful, and Bear Paw is definitely both. That's the magic of Bear Medicine, I guess. When you think about it, in nature, bears are fuzzy and adorable-- but they are also HUGE and STRONG. So be prepared for that strong Bear Medicine, okay? It's a good thing! Sometimes it takes a bear to push me off my ass and make me deal with my shit. We all need that, right?! Over the years, Bear Paw has helped me navigate my father's death, the reconstruction of my sexual self-image following a nasty divorce, and most recently, preparing for new partnership and motherhood. If you are navigating a challenging transition, Bear Paw is a powerful guide to have. I also love the way Ancient Ways will dress your candles for you and help you get whatever you need while staying within your budget. It really is so affordable. All my altar candles are Ancient Ways at this point I think.

I've been coming here for almost two years. The staff is great, but Bear Paw is the GOAT. I have a…read morestrong connection with her. Her candle dressing skills are incredible. Once, she put a car in my candle; I asked how she knew I was trying to buy a new car. She said she felt it. I've been burning candles with the intention of buying a fully loaded MY performance. Two weeks later, I was approved with a 1% interest rate, and I'm now driving my new car. Just so you know, these things don't happen overnight; I've been burning candles every full moon since September 2025. On June 19th, 2026 Bear Paw brought the candle to its final stage, and my thoughts came to fruition. I'm now working on freeing myself from all whom try to have Dominance over me. I'm confident I will soon be free of these strong holds and forces and I will use them all as my foot stool. I love Ancient Ways and I love me some Bear Paw. She works on Thurs & Sunday. Tell her Nube said hi.

My husband and I have both purchased jewelry here. The person that assisted us was Cash. We got the…read morebest treatment and very good deals.

Good customer service and great prices. I love buying jewelry from this place and have been for a…read morewhile.

Lovely selection of gifts and home decor items -- especially great when you are trying to find a…read moregift for someone who already has everything. I love that they carry such an eclectic mix of items -- really something for every type of home. Especially worth a visit during the holidays! It is beautiful! The staff is helpful and friendly, and they do beautiful gift wrapping, complimentary.

Lovely little shop. It is SO cute. When you are strolling the village you are drawn into this…read morecute sweet smelling store front . So you go in and there are so many cutsie things inside you just want to shop . Lots of cute unique home decor items. Potpourri , candles. Every year they have a fancy christmas tree in the front of the store with really high class ornaments that are different then anything you can find at an ordinary mall store. I love all of their sesonal things for your home and now that its the Halloween season I am looking forward to seeing what little treasures they have to behold. I love this store. Its really been a gem in the village for as long as I can remember. It's way posh and I love that.

Awesome staff and selection. I think it's the oldest smokeshop in Hayward?? Solid businessread more

Well, let me start off by saying the service is always amazing. The staff is great, always friendly…read morelaughing telling me about new products, incense torches lighters T-shirts. They have all sorts of stuff, air freshener room freshener. The selection goes on and on and on and on the value is great reasonable prices there's parking There's also a cool ass taco truck in the parking lot sell some fire food up in there. good prices are reasonable but you gotta go to twilight zone first then go check out the tacos. OK I'll add some pics later. I'll be stopping by the shop to pick up a few goodies all right until my next field trip to the twilight zone to see my favorite two workers there I gotta catch their names. I just know the lady is nice and the guy is awesome. Big ups twilight zone

Mystik was incredibly kind, knowledgeable, and helpful. I really enjoyed my visit to the store and…read morethey had a great selection of crystals, incense, candles, herbs and much more. I'll def be going back.

This store is absolutely amazing. He has everything you would need from a spiritual store from…read morecandles, herbs, incense, crystals, jewelry, and literally everything in between.He is extremely knowledgeable about everything he sells. And everything has a great price that you can't find anywhere else. I love Imystik and I suggest this store to everyone that is interested in anything spiritual... and if not for the products stop by for the vibes 100%