Having started coming here over 20 years ago already, I used to think of this beach as a hidden…read moregem. However, the local tourism board has spent considerable dollars in the last few years to make it stand out as a definite attraction to see, especially if you're involved in biking through the scenic "Veloroute Bluetiere" along Lac St. Jean.
Because of that, it gets so busy crowded during the summer season that visitors end up parking up and down the main streets as the parking lot gets completely full. Still, there is enough beach area to welcome all those who want to come (but I do believe there is a 300 person cutoff during these Covid times).
The water is nice, the beach is clean, there is a small play area for kids and a lifeguard on duty covering a small area. If you go further down the beach, there is another smaller area to lounge and bathe in but with no lifeguards (and not as much sand). There is a restaurant on-site but that should be reviewed on its own page.
No matter where you are, though, the sunsets are absolutely spectacular if not downright breathtaking. If you get there early enough, the sunrises are also beautiful :)
After August, the crowds are pretty much gone but it's still a beautiful and peaceful place to hang out and just absorb the view.